TOP NEWS IN MEDIA, MARKETING AND ADVERTISING
Trending Topics
The ad after the ad: Are brands now designing for the conversation?
As ads enter ChatGPT, Gemini, and Copilot, Indian creative leaders say the brief must plan for what a brand says after the ad ends
International News
e4m zest
e4m VIDEO
TELEVISION
CBC puts 90 private TV channels on deadline for fresh empanelment
The list includes channels from some of the country's largest television networks, including Colors Kannada, Star Gold Select, Star Kiran, Star Vijay Super, Asianet Plus, among others
DIGITAL
CreativeMUD wins social and digital mandate for Golden Grain
The partnership will see CreativeMUD lead the brand’s social media and digital communication, bringing together creative strategy, content and digital storytelling
OUT OF HOME
An open letter to the Prime Minister
Guest Column: On PM Narendra Modi’s 76th birthday, Yuvrraj Agarwaal, Chief Strategy Officer, Laqshya Media Group, reflects on 12 years of impact on the media business and what the industry wants
BW Businessworld unveils India’s hottest entrepreneurs
The latest issue marks a decade of 40 Under 40 and turns its attention to the founders and intrapreneurs building for the long
RADIO
Beyond the radio spot: Up to 45% of festive briefs go multi-platform
As festive ad spends climb 10-15%, nearly half of high-value campaigns are going multi-platform, forcing broadcasters to bundle airtime with digital, creators and activations to stay in the game
