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KFC enters the ChatGPT ad space, takes advertising beyond search

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Boomerang Collaborations Becomes PR Partner for VinFast India

Boomerang Collaborations appointed PR Partner for VinFast India
1 hour ago

ASCI 2032: Can trust become the new first line of defence?
8 hours ago

Raymond appoints Salil Bawa as Group Head – Investor Relations
8 hours ago

BARC ratings: Broadcasters push for resumption, keep future of ratings body under review
10 hours ago

Bhavna Singh joins EssilorLuxottica India as Head - Corp Comms - Greater India
10 hours ago

India records 62 media account moves worth $838M in H1 2026: COMvergence
10 hours ago

Publicis Media leads agency groups in H1 new-business value at $218 mn
10 hours ago

Parul Budhiraja joins Ogilvy as Executive Vice President
11 hours ago

Building trust in agentic era: Visa’s Rishi Chhabra to share insights at Pitch BFSI Summit
11 hours ago

Odisha Police raid cable networks in anti-piracy drive targeting JioStar retransmission
11 hours ago

`TOP NEWS` IN MEDIA, MARKETING AND ADVERTISING

Ashish Sehgal Joins IBDF Board Amid Leadership Changes

#e4mExclusive: IBDF board sees changes; Ashish Sehgal joins as director

14 hours ago

Diwali was once the brief, now Q4 itself is the campaign

17 hours ago

Government Offers Over Rs 10 Crore in Social Media Contracts

Over Rs 10 crore in govt social media mandates up for grabs as briefs get bigger

17 hours ago

Digital ad inventory has exploded. Where does that leave news publishers?

18 hours ago

BARC ratings: Broadcasters push for resumption, keep future of ratings body under review

10 hours ago

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Diwali was once the brief, now Q4 itself is the campaign
17 hours ago

Brands Embrace Ganesh Chaturthi with Modern Celebrations

Ganesh Chaturthi: Brands celebrate Bappa in style
1 week ago

The festive gifting basket is changing. Premium chocolate is moving up
1 week ago

When festivals become markets: Why Ganesh Chaturthi matters to brands
1 week ago

Festive creator marketing moves beyond Diwali as brands chase regional relevance
07-September-2026

VinFast India PR Appointment

Trust in Media Regulation

Raymond's New Group Head Appointment

BARC Ratings and Industry Impact

Trending Companies
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Boomerang Collaborations

McCann India

Velocity Fintrust

ASCI

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Gillette and Bombay Shaving Co: The Fine Line in Advertising Rivalry

Gillette vs Bombay Shaving Co: Where does comparative advertising end & belittling begin?

For the ad industry, the question goes beyond the courtroom to how far can brands push a creative; legal experts say the aim shoul...

4 days ago

When everyone has the same AI tools, where does creative advantage come from?

6 days ago

The Evolving D2C Landscape: Beyond Websites to Omnichannel Success

From direct to diverse: Why India’s D2C playbook is moving beyond the websites

6 days ago

TRAI's Evolving Role in India's Digital Broadcasting Landscape

TRAI’s broadcasting mandate: Regulator of carriage or protector of intermediaries?

1 week ago

Samsung Capitalizes on Apple's Foldable Launch with Real-Time Marketing

How Samsung turned Apple’s first foldable into a global competitive-marketing moment

1 week ago

International News
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Paramount Faces $30 Million Penalty for Missed Film Releases

WBD deal: Paramount could face $30 mn penalty for every missed theatrical release
12 hours ago

Prerna Singh Mehrotra Takes Charge as Chief Client Officer at Dentsu

Prerna Singh Mehrotra named Chief Client Officer, APAC & CEO - Singapore at dentsu
3 days ago

Snap’s Fintan Gillespie joins Pinterest as UK & Ireland Managing Director
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Jai Kotecha Expands Role as President of Social at Ogilvy Group UK

Grey London CEO Jai Kotecha takes on additional role at Ogilvy Group UK
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Industry Briefing
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Sai Ganesh joins AI app builder firm Emergent as Head of Brand & Marketing (Global)

11 hours ago

Prajakta Patil joins Sarmak Solutions as Chief Marketing Officer

16 hours ago

Manan Sheel Bhasin Joins News Leader as Chief Revenue Officer

News Leader appoints Manan Sheel Bhasin as Chief Revenue Officer

2 days ago

e4m zest
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Winners of 10th Edition of BW Disrupt 40 under 40 Awards

BW Disrupt 40 Under 40 Awards Celebrate Young Leaders Across India

16 hours ago

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Saurabh Munjal of Archian Foods (Lahori Zeera), Srishti Tanwani of Indo Era, Dhruv Aggarwal of Emami, Siddharth Vaya of Dot & Key, Digvijay Ghosh of EY Parthenon

E4M D2C Summit & Awards 5.0 Brings Together India’s D2C Leaders

16 hours ago

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Anupam Nair of MTR Foods, Diptakirti Chaudhuri of Casagrand, Janani Sundararajan of LinkedIn Marketing Solutions, Ratnesh Pandey of Schneider Electric India, Tarun Ummat of Teads India, Varun Khanna of Licious, Sujata Singh of Havas Media India

Pitch CMO Summit 2026 Bengaluru Explores Brand Love In An Age Of Disruption

1 week ago

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Winners of the BW People HR Excellence Awards 2026

BW People Horizon 2026 Explores AI, Skills And The Future Of Work

1 week ago

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Indian Marketing Awards South 2026 Recognises Marketing Excellence

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Award winners of BW Chief Data & AI Officers Awards and BW Tech 40 under 40 Awards 2026 along with Dr Annurag Batra of BW BusinessWorld and exchange4media

BW Chief Data & AI Officers Summit Spotlights The Rise of Agentic AI

07-September-2026

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BW Education Summit 2026 Explored The Making Of Future Education Brands

31-August-2026

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Sampada Pawar, Aparna Joshi, Prasoon Joshi of Prasar Bharati and Omnicom Advertising Group– India, Creative Consultant and Film Director Sonal Dabral, Anil Bathwal of The Kati Roll Company, Partha Sinha of McKinsey, Advertising veteran Bobby Pawar, Chaitali Sinha, Beverly Dabral, Soma Basu, Kamal Basu of McCann Worldgroup

Bobby Pawar Launches Debut Poetry Collection

31-August-2026

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Designer and Actor Riddhima Kapoor Sahni, Rajya Sabha MP Kartikeya Sharma, Delhi Chief Minister Smt. Rekha Gupta, Haryana MLA Shakti Rani Sharma

We Women Want Conclave & Shakti Awards 2026 Celebrates Changemakers

24-August-2026

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Actor and Politician Kamal Haasan, Dr. Subhash Chandra of Essel Group

Essel Group At 100: Zee Tamizh Celebrates A Century Of Stories And Legacy

24-August-2026

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Srishti Tanwani on India’s D2C Boom, AI & Building Indo Era for Indian Women

Sifat Khurana on Innovist’s Growth, L’Oréal Partnership & Building Beauty Brands for India

Shaily Mehrotra on Building Fixderma: Winning Attention in the D2C Skincare Space

Murugavel Janakiraman on Trust, Tradition & the Modern Indian Consumer

ZICR on AI, Independent Music and the Future of Music Production

From Silos To Synergy: Bridging The Gap Between Bold Vision & Technical Reality

Is India Behind in the AI Race? Policybazaar’s Chief Data Scientist Explains

How Do You Win the Battle for Attention? | Shaily Mehrotra

Can You Really Go Iconic Without Going Offline? | Saahil Nayar

What Does an Effective Festive Strategy Look Like? | Srikar Adavi

MOST READ STORY

Bhavna Verma moves on from Hindustan Unilever
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Parul Budhiraja joins Ogilvy as Executive Vice President

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Indian Super League appoints Karan Yadav as CEO

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Vishal Wadhwa elevated to Senior VP - Brand & Digital Marketing at SBI...

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Raymond appoints Salil Bawa as Group Head – Investor Relations

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INTERVIEW

ITC’s Rohit Dogra on how e-commerce, quick commerce are reshaping India’s agarbatti market

14-August-2026

We are experimenting with performance marketing: MTR Foods’ Anupam Nair
22-July-2026

Corporate communications has a new job, making trust visible: Danielle Gracias
30-June-2026

Philips bets on India’s mother & baby market; channels 60% of marketing budget to creators
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GUEST COLUMN

The Evolving Canvas of MarTech
16 hours ago

The Badaam Effect: Why 5 soaked almonds beat a 5-star review
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The Photo Opportunity: When a picture adds power to the PR story
17 hours ago

Asian Games 2026: The Games have begun, and so has the brand opportunity
2 days ago

Taste Can't Be A/B Tested
3 days ago

Media

Television

Digital

Out of Home

Radio

TELEVISION

BARC ratings: Broadcasters push for resumption, keep future of ratings body under review

People familiar with the discussions said broadcasters are also increasingly questioning why BARC continues to face resistance from the MIB

10 hours ago

Odisha Police raid cable networks in anti-piracy drive targeting JioStar retransmission

11 hours ago

IBDF AGM: Broadcasters seek immediate restoration of BARC ratings

12 hours ago

WBD deal: Paramount could face $30 mn penalty for every missed theatrical release

12 hours ago

IBDF board sees changes; Ashish Sehgal joins as director

14 hours ago

DIGITAL

The Evolving Canvas of MarTech

Guest Column: Media industry veteran Sanjay Trehan explores how AI, first-party data and unified MarTech stacks are reshaping marketing, moving brands towards hyper-personalised customer experiences

16 hours ago

Over Rs 10 crore in govt social media mandates up for grabs as briefs get bigger

17 hours ago

Digital ad inventory has exploded. Where does that leave news publishers?

18 hours ago

Doomer marketing: Why advertising AI apocalypse makes business boom

2 days ago

Taboola to acquire digital advertising platform Dianomi

3 days ago

OUT OF HOME

An open letter to the Prime Minister

Guest Column: On PM Narendra Modi’s 76th birthday, Yuvrraj Agarwaal, Chief Strategy Officer, Laqshya Media Group, reflects on 12 years of impact on the media business and what the industry wants

4 days ago