Marketing Initiative

Uttam Bharat

The Brand Connect: Unlocking festive opportunity in Uttam Bharat with FTA campaigns

Celebrating Shiprocket's IPO: A decade of e-commerce backbone, by their co-hikers at BII

Celebrating Shiprocket's IPO: A decade of e-commerce backbone, by their co-hikers at BII

Latest News

Hersh Bhandari set to join NDTV Group as Brand Advisor & Head of NDTV CoLab
9 hours ago

Reliance Brands appoints Shivani Goel as Vice President - Marketing
10 hours ago

Govt holds high-level meeting on BARC ratings; landing page row takes centre stage
10 hours ago

Creators can earn up to Rs 1 lakh per video as Bihar govt expands social media outreach
11 hours ago

Abhishek Bhalotia joins 360 ONE as Chief Growth & People Officer
11 hours ago

N R Narayana Murthy at 80: A life that helped shape India's IT industry
12 hours ago

UMM Skincare appoints Achyuth Chirravuri as Brand Marketing Lead
12 hours ago

Kolte-Patil appoints Hrishikesh Parandekar as CEO
12 hours ago

The case for FAST: Regional television’s next prime-time opportunity
13 hours ago

Hakuhodo’s PMG Asia names Prashant Kaul to Chief Operating Officer
13 hours ago

`TOP NEWS` IN MEDIA, MARKETING AND ADVERTISING

Hersh Bhandari set to join NDTV Group as Brand Advisor & Head of NDTV CoLab

Adfactors PR Expands Reach with Majority Stake in SenateSHJ

#e4mExclusive: Adfactors PR acquires majority stake in Australian communication consultancy SenateSHJ

flipkart

How far can 'edgy' advertising go before it tips into bad judgement?

Tejinder Gill, The Trade Desk

Influencers will expand beyond social media as FAST channels grow: Tejinder Gill

Government Meeting Aims to Resolve BARC Ratings Dispute

Govt holds high-level meeting on BARC ratings; landing page row takes centre stage

e4m Health & Wellness Marketing Awards 2026

Do Good Awards

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Impact Cover

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influencer

What's more valuable: An influencer's reach or a brand's own creator?
1 week ago

Political Expression Poses Economic Risks for Creators in India

How political expression is becoming an economic risk for creators
29-July-2026

Modi Urges Ministers to Boost Instagram Engagement with Youth

PM’s Insta push for political leaders: What should be the game plan?
28-July-2026

Go Zero

Done renting attention: Go Zero shuts influencer budget, bets on in-house creators
27-July-2026

How creators lose money without knowing it

How creators lose money without knowing it
24-July-2026

Trending Topics
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Hersh Bhandari Joins NDTV

Reliance Brands Leadership Appointment

BARC Ratings Controversy

Bihar Government Social Media Initiative

Trending Companies
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Havas Media Network UK

0101.Today

Essel Group

Mastiii

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Sudhir Sitapati

What does Sudhir Sitapati’s journey tell us about professional leadership

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, examines Sitapati’s leadership journey & the experience he...

sony-tata

Sony-Tata Play dispute enters festive season: Can marquee content break the deadlock?

Understanding Commerce Media: The Future of Advertising in India

What exactly is Commerce Media?

DD Free Dish

DD Free Dish: Parl panel pushes built-in satellite tuners for phasing out set-top boxes

newspapers

Can INS prescribe ad pricing? 15% surcharge advisory sparks debate over market autonomy

International News
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Jennifer Cunningham Appointed Chief Human Resources Officer at 3M

Jennifer Cunningham joins 3M as Executive Vice President and Chief Human Resources Officer
13 hours ago

Publicis bags Gilead Sciences US media account

Publicis bags Gilead Sciences US media account
14 hours ago

The Variable Strengthens Gen Z Strategy with Carson+Doyle Acquisition

The Variable bets on Gen Z with acquisition of Carson+Doyle
1 day ago

Breno Barcelos Appointed Head of Market Activation at Netflix LATAM

Breno Barcelos joins Netflix as Head of Market Activation - LATAM
1 day ago

Industry Briefing
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Nandan Srivastava joins Zee Media for Lucknow edition

Nandan Srivastava joins Zee Media for Lucknow edition

Suraj Sheoran | Kronokare Cosmetics

Kronokare Cosmetics elevates Suraj Sheoran to Director

Deepessh D Takes Charge as AVP and Vertical Head at Hyundai Motor India

Deepessh D named AVP, Vertical Head (Product, Media, Digital Mktg) at Hyundai Motor India

Youtube

YouTube’s new monetisation thresholds put emerging creators under pressure

Vivek Mohan Sharma moves on from JioStar

Vivek Mohan Sharma moves on from JioStar

India today

Vijay inaugurates India Today Tamil YouTube channel

e4m zest
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Veteran Actor Mammootty and Dr. Subhash Chandra of The Essel Group

Zee Keralam Marks Essel Group’s 100-Year Legacy With A Grand Celebration

3 days ago

Rajiv Dubey of Dabur, Mayank Prabhakar of vivo India, Neha Khullar of Kenstar, Ipshita Chowdhury of Motorola Mobility, Samir Sethi of PolicyBazaar, Sajit Gopal of Jubilant FoodWorks Ltd., Sudip Sanyal of Zenith Media

ShareChat & Moj Culture Intelligence Summit Explores Culture-Led Branding

3 days ago

Winners of BW STAR Awards 2026

BW Top Line Leadership Summit & BW Star Awards Celebrated Excellence

1 week ago

Sandeep Mehrotra of Zee Entertainment Enterprises Ltd, Dr. Annurag Batra of exchange4media and BW Businessworld, Kartik Mahadev of Zee Entertainment Enterprises Ltd. and Actor & Comedian Sahil Khattar

Essel Group’s 100-Year Milestone Brought Together Industry Leaders In Mumbai

1 week ago

Siddhartha Laik of IWMBuzz, Honourable Cabinet Minister of IT and Cultural Affairs for the Government of Maharashtra Ashish Shelar, Team Dentsu

IWMBUZZ Digital Awards Season 8 Honours The Biggest Names In Ott & Web Entertainment

1 week ago

Prasanth Kumar of WPP Media, Neeta Nair of Impact Magazine (exchange4media), Ankush Sachdeva of ShareChat & Moj

Sharechat & Moj Culture Intelligence Summit Convenes Leaders Shaping The Future Of Marketing

1 week ago

Nawal Ahuja of exchange4media, Dr. Annurag Batra of BW Businessworld and exchange4media, Team Wavemaker India

E4M IDMA 2026 CELEBRATED DIGITAL MARKETING EXCELLENCE

03-August-2026

Winners of the Samachar4Media Hindi Journalism 40 Under 40 Awards

Samachar4media Honours Rising Journalists At 40 Under 40 2026

03-August-2026

Sudhanshu Vats of Pidilite Industries

Marketing Innovation Took Centrestage At e4m Techmanch 2026

27-July-2026

Winners of the BW Fintech Awards 2026

AI, DPI And Embedded Finance Take Centrestage At BW Disrupt Festival Of Fintech 6.0

20-July-2026

e4m VIDEO
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Don't Build a 100% MarTech Stack: Birlasoft's Satinder Juneja on AI, Agents & B2B Marketing

Don't Build a 100% MarTech Stack: Birlasoft's Satinder Juneja on AI, Agents & B2B Marketing

Keynote Address by Chintamani Rao

Keynote Address by Chintamani Rao

How Can the Media Earn Back Lost Trust? | Rahul Kanwal, NDTV

How Can the Media Earn Back Lost Trust? | Rahul Kanwal, NDTV

“NDTV Matters Again” Rahul Kanwal on His First Year as CEO & Editor-in-Chief

“NDTV Matters Again” Rahul Kanwal on His First Year as CEO & Editor-in-Chief

Rahul Kanwal on Rebuilding NDTV, Revenue Pressure & the Future of News

Rahul Kanwal on Rebuilding NDTV, Revenue Pressure & the Future of News

What bothers you most in your role as Editor-in-Chief and CEO of NDTV? | Rahul Kanwal

What bothers you most in your role as Editor-in-Chief and CEO of NDTV? | Rahul Kanwal

What Does It Take to Earn ‘Bharat Ka Vishwas’? | Rahul Kanwal, NDTV

What Does It Take to Earn ‘Bharat Ka Vishwas’? | Rahul Kanwal, NDTV

What Is the Toughest Challenge in Leading a Legacy News Brand? | Rahul Kanwal, NDTV

Exclusive: Pitch BrandTalk– Rohit Dogra, Chief Executive Officer - Matches & Agarbatti Division, ITC

Exclusive: Pitch BrandTalk– Rohit Dogra, Chief Executive Officer - Matches & Agarbatti Division, ITC

When Billboards Become More Than Just Ads, They Become Smart Marketing

When Billboards Become More Than Just Ads, They Become Smart Marketing

Don't Build a 100% MarTech Stack: Birlasoft's Satinder Juneja on AI, Agents & B2B Marketing

Keynote Address by Chintamani Rao

How Can the Media Earn Back Lost Trust? | Rahul Kanwal, NDTV

“NDTV Matters Again” Rahul Kanwal on His First Year as CEO & Editor-in-Chief

Rahul Kanwal on Rebuilding NDTV, Revenue Pressure & the Future of News

What bothers you most in your role as Editor-in-Chief and CEO of NDTV? | Rahul Kanwal

What Does It Take to Earn ‘Bharat Ka Vishwas’? | Rahul Kanwal, NDTV

Exclusive: Pitch BrandTalk– Rohit Dogra, Chief Executive Officer - Matches & Agarbatti Division, ITC

When Billboards Become More Than Just Ads, They Become Smart Marketing

MOST READ STORY

Vineet Jain named COO of Reliance Retail’s Fashion & Lifestyle Business

Vineet Jain named COO of Reliance Retail’s Fashion & Lifestyle Business
1 week ago

Baroda BNP Paribas Asset Management appoints Madhu Nair as CEO

Baroda BNP Paribas Asset Management appoints Madhu Nair as CEO
1 week ago

NDTV appoints Shailesh Hegde as National Revenue Head - NDTV Marathi & Government Sales

NDTV appoints Shailesh Hegde as National Revenue Head - NDTV Marathi & Government Sales
1 week ago

Kunal Soni elevated to MD - APAC Android Partnerships at Google

Kunal Soni elevated to MD - APAC Android Partnerships at Google
6 days ago

Sumit Chadha elevated to CRO at Times Innovative Media

Sumit Chadha elevated to CRO at Times Innovative Media
6 days ago

Alibaba Releases Qwen3.8-27B, Expands Push Into AI That Can Run Locally

Alibaba Launches HappyShrimp AI Music Generator in Beta

Kerala Turns to AI Cameras to Monitor Inmates and Prevent Prison Escapes

AI Is Making Marketing Faster. But Is It Making Marketing Better?

Pitch Finovate 2026

IMA

People-Movement
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Reliance Brands appoints Shivani Goel as Vice President - Marketing

Reliance Brands appoints Shivani Goel as Vice President - Marketing

10 hours ago

Abhishek Bhalotia joins 360 ONE as Chief Growth & People Officer

Abhishek Bhalotia joins 360 ONE as Chief Growth & People Officer

11 hours ago

UMM Skincare appoints Achyuth Chirravuri as Brand Marketing Lead

12 hours ago

Kolte-Patil appoints Hrishikesh Parandekar as CEO

Kolte-Patil appoints Hrishikesh Parandekar as CEO

12 hours ago

Hersh Bhandari set to join NDTV Group as Brand Advisor & Head of NDTV CoLab

9 hours ago

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INTERVIEW

ITC’s Rohit Dogra on how e-commerce, quick commerce are reshaping India’s agarbatti market

ITC’s Rohit Dogra on how e-commerce, quick commerce are reshaping India’s agarbatti market

We are experimenting with performance marketing: MTR Foods’ Anupam Nair

We are experimenting with performance marketing: MTR Foods’ Anupam Nair
22-July-2026

Corporate communications has a new job, making trust visible: Danielle Gracias

Corporate communications has a new job, making trust visible: Danielle Gracias
30-June-2026

Philips bets on India’s mother & baby market; channels 60% of marketing budget to creators

Philips bets on India’s mother & baby market; channels 60% of marketing budget to creators
09-April-2026

GUEST COLUMN

Ravalnath Joshi

The case for FAST: Regional television’s next prime-time opportunity
13 hours ago

Ganapathy Viswanathan

Why cricket continues to be the favourite pitch for India’s tyre brands
18 hours ago

Brij Kothari

India’s leap in accessible cinema
1 day ago

Prabhakar Mundkur

Guilty as Bought: What India bought along the way
1 day ago

Shantomoy Ray

Great creativity begins with great strategy
1 day ago

Media

TELEVISION

Govt holds high-level meeting on BARC ratings; landing page row takes centre stage

Govt holds high-level meeting on BARC ratings; landing page row takes centre stage

The meeting, attended by I&B Secretary and senior government officials, discussed at length the outstanding issues surrounding BARC's compliance with the TRP 2026 policy

TDSAT orders Kerala cable operator to pay Rs 15.92 lakh to DEN Networks

TDSAT orders Kerala cable operator to pay Rs 15.92 lakh to DEN Networks

NDTV is reshaping newsroom around multimedia and editorial plurality: Rahul Kanwal

NDTV is reshaping newsroom around multimedia and editorial plurality: Rahul Kanwal

The biggest high is that NDTV matters again: Rahul Kanwal

The biggest high is that NDTV matters again: Rahul Kanwal

Diet Report - Media & Entertainment: Ad cap removal expands inventory, not demand

Diet Report - Media & Entertainment: Ad cap removal expands inventory, not demand

DIGITAL

The case for FAST: Regional television’s next prime-time opportunity

The case for FAST: Regional television’s next prime-time opportunity

Guest Column: Ravalnath Joshi, Business Head of Aidem Ventures, makes the case for Free Ad-Supported Television as regional broadcasters’ fastest route to a new, addressable revenue line

Influencers will expand beyond social media as FAST channels grow: Tejinder Gill

Influencers will expand beyond social media as FAST channels grow: Tejinder Gill

Bobble AI faces insolvency proceedings over Rs 5.77 crore dues

Bobble AI faces insolvency proceedings over Rs 5.77 crore dues

CTV’s 207 million reach raises the stakes for unified TV measurement

CTV’s 207 million reach raises the stakes for unified TV measurement

FAST emerges as India’s largest untapped CTV ad inventory: WPP Media-The Trade Desk

FAST emerges as India’s largest untapped CTV ad inventory: WPP Media-The Trade D...

OUT OF HOME

a simple agency bags OOH mandate for Foxtale campaign featuring Shah Rukh Khan

a simple agency bags OOH mandate for Foxtale campaign featuring Shah Rukh Khan

The campaign includes more than 70 billboards across Mumbai, Bengaluru, and Delhi in phase 1

Connect Network launches Agentic AI platform IMMERSIVE to power hyperlocal media planning

Connect Network launches Agentic AI platform IMMERSIVE to power hyperlocal media...

The New Billboard Playbook: Built for social media

The New Billboard Playbook: Built for social media

OOH should match TV & digital in measurement rigour: Narayanaswami Shekhar, IOAA

OOH should match TV & digital in measurement rigour: Narayanaswami Shekhar, IOAA

Roadstar’s OOH currency ambition hinges on GroupM, Omnicom buy-in

Roadstar’s OOH currency ambition hinges on GroupM, Omnicom buy-in

PRINT

Newspaper majors’ non-print revenue rises to a quarter: Crisil Ratings

Newspaper majors’ non-print revenue rises to a quarter: Crisil Ratings

Non-print revenue share up 11-13 pps over seven fiscals; balance-sheet strength continues to support credit profiles

Rise in domestic newsprint prices: 'Movement is cost-driven and industry-wide'

Rise in domestic newsprint prices: 'Movement is cost-driven and industry-wide'

Not just imports, rising domestic newsprint cost deepens publishers’ burden: INS

Not just imports, rising domestic newsprint cost deepens publishers’ burden: INS

Flipkart’s obituary-style Freedom Sale ad sparks backlash

Flipkart’s obituary-style Freedom Sale ad sparks backlash

Sukumar Ranganathan: The Editor who made excellence non-negotiable

Sukumar Ranganathan: The Editor who made excellence non-negotiable

RADIO

ENIL posts consolidated revenue of Rs 113 crore in Q1

ENIL posts consolidated revenue of Rs 113 crore in Q1

ENIL’s digital business continued its strong upward trajectory, reporting revenues of Rs 31.1 crore, up 43.3% YoY

Saurabh Wadekar promoted to Group Business Head at MY FM

Saurabh Wadekar promoted to Group Business Head at MY FM

A P Parigi: The enduring power & voice of Radio

A P Parigi: The enduring power & voice of Radio

TDSAT orders FM broadcaster to pay Rs 92.7 lakh, ‘vacate Prasar Bharati infrastructure’

TDSAT orders FM broadcaster to pay Rs 92.7 lakh, ‘vacate Prasar Bharati infrastr...

e4m Golden Mikes Awards 2026: BIG FM honoured with ‘Radio Station of the Year’ title

e4m Golden Mikes Awards 2026: BIG FM honoured with ‘Radio Station of the Year’ t...