Marketing Initative

Why brand preference is the D2C growth imperative

Film rights veteran Sajid Qureshi enters heritage hospitality with Ooty’s Mowbray

Save Big at Reliance Digital's Festival of Electronics with ₹20,000 Bonus

Reliance Digital’s Festival of Electronics offers up to ₹20,000 exchange bonus

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Jack Dorsey’s Block Unveils Dessa, AI That Talks Like Humans Without Text
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Westlife Foodworld Q2 revenue rises 16% to ₹747 crore; digital sales cross 75%
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Kunal Lalani named Chairman of AAAI's North Chapter; Santosh Kumar named Co-Chair
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Amit Chhabra elevated to Group Head, Commercial – OEM & Institutional at Apollo Tyres
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Luis Davila joins Google to lead strategic communications for sustainability
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Aafreen K joins Dentsu India as Head of Video Production
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Lava International MD Sunil Raina, CFO Rajesh Sethi step down
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HSBC Private Bank appoints Ronald Oman as Global Head of Marketing
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Anuj Somani elevated to Head – Integrated Marketing and Performance at Volvo Car India
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Prachi Narayan joins WPP Media as Head of Partnerships for Media Futures Group
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`TOP NEWS` IN MEDIA, MARKETING AND ADVERTISING

GTPL Hathway launches TV viewership measurement framework amid ratings freeze

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HUL and Mindshare Shine at EMVIES 2026 Awards Ceremony

EMVIES 2026: HUL, Mindshare win top honours; WPP Media named Best Media Agency Network

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PHP Security Flaw Sparks Urgent Response in Digital Advertising

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Beyond translation: Why Bengal is becoming the brief, not just the market
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Durga Puja 2026: How brands tap into stories behind the celebrations
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Jewellery Brands: What really drives the buying decision?
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Festive ad fraud puts brand trust and marketing returns at risk
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This festive season, brands are approving systems, not just ads
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Westlife Foodworld Q2 Revenue Growth

AAAI Leadership Appointments

Amit Chhabra's New Role

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IBDF Calls for Removal of 30-Minute Content Mandate to Support Broadcasters

Delete 30-min content mandate: Avinash Pandey of IBDF urges govt to ease broadcast rules

The broadcasters’ body has called for content-carriage separation, proportionate penalties, removal of temporary live-uplinking fe...

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CTV Industry Proposes Independent Measurement Framework Amid BARC Blackout

As BARC ratings blackout persists, CTV industry plans independent measurement framework

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AI Boosts Marketing Efficiency, But Workloads Keep Rising

AI is making marketers faster. So why is the workload growing?

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Festive ad fraud puts brand trust and marketing returns at risk

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Satellite Internet's Impact on India's Advertising Landscape

Satellite internet is coming to India. Will advertising change with it?

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International News
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Tom Kirkham Appointed Chief Solutions Officer at Omnicom Media Australia

Tom Kirkham joins Omnicom Media Australia as Chief Solutions Officer
2 hours ago

Katie Sansone Takes on Senior Manager Role at PepsiCo

Katie Sansone joins PepsiCo as Senior Manager, Corporate Affairs Communications
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Aniruddha Kusurkar Appointed Managing Director of Reckitt Benckiser Germany

Aniruddha Kusurkar to take over as Reckitt Benckiser Germany MD from November
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Jillian Matthews Joins Gumtree Group as State Advertising Lead

Gumtree Group appoints Jillian Matthews as State Advertising Lead for VIC and SA
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Industry Briefing
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Jio IPO Sees Record ₹7.4 Lakh Crore in Bids Amid Strong Demand

Jio IPO draws Rs 7.4 lakh crore in bids

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Sundance Institute Secures $3 Million Gift from Hearthland Foundation

Sundance Institute receives $3 million gift from Hearthland Foundation

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Ulipsu's Sushruth Tenkod Seeks AI Marketing Partners for Growth

Ulipsu’s Sushruth Tenkod looks for digital growth and AI marketing partners

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Anuj Sharma Appointed Crop Marketing Lead at Vylor

Anuj Sharma joins Vylor as crop marketing lead

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Vertoz Continues Communications Partnership with XLRI Jamshedpur

Vertoz retains communications mandate for XLRI Jamshedpur for 2nd consecutive year

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Mantra Group appoints Ranbir Kapoor as brand ambassador

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Ramkrishna Naik of Kansai Nerolac, Amit Gheji of Ashirvad Pipes by aliaxis, Sidheshwar Sharma of Jio- BP, Ashish Morone of HDFC Bank, Aniruddha Haldar of TVS Motor Company, Bhaskar Ramesh of JioStar, Sunil Gadgil of The Duracell Company, Kaushik Vedula of Castrol India, Ajay Dang of UltraTech Cement, Bishwajeet Samal of Volkswagen, Allen Eric of Marico, Jiten Mahendra of Shoppers Stop, Rajeeb Kumar Dash of Adani Realty, Nawal Ahuja of exchange4media, Priyanka Mehra of COMvergence, Rajesh Jejurikar of Mahindra & Mahindra Ltd, Pooja Asar of Tata Motors, Aditya Singh of Bajaj Consumer Care, Neelima Burra of Luminous Power Technologies

e4m Media Ace Jury Meet 2026 Celebrated A Decade Of Media Excellence

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The fifth edition of the e4m Real Time Programmatic Advertising Conference brought together marketers, publishers and ad-tech leaders to discuss programmatic advertising and media intelligence

e4m Real Time Programmatic Ads Conference Addressed Key Shifts In Digital Advertising

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Winners of e4m Real Time Programmatic Awards 2026

e4m Real Time Programmatic Awards 2026 Celebrated Excellence In Programmatic Advertising

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Winners of 10th Edition of BW Hotelier #IHA2026

BW Hotelier Indian Hospitality Summit & Awards Marked A Decade Of Growth And Evolution

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Winners of the Pitch Finovate BFSI Marketing Awards 2026

Pitch Finovate Awards 2026 Recognised Innovation In BFSI and Fintech Marketing

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Winners of the Truecaller Ads Pitch BFSI Marketer Awards, Dr. Annurag Batra of BW BusinessWorld and exchange4media, Nawal Ahuja of exchange4media

Truecaller Ads Pitch BFSI Marketer Awards 2026 Celebrates BFSI Marketers

05-October-2026

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Samit Shetty of Autodesk India & SAARC, Actor Vatsal Sheth of Prismix Studios, Sudeep Lahiri of Collective Artists Network, Rajeev Rastogi of White Apple Studios, Mandar Natekar of NeuralGarage, Pankaj Mishra of Sony Pictures Networks India (SPNI), Kaveri Das of Zee 5 and &TV, Franklin Tuscano of IWMBuzz

IWMBuzz India Web Fest Season 8 Explored The Future Of Web Entertainment

05-October-2026

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Dr Annurag Batra of BW BusinessWorld and exchange4media, Nitin Mittal (Board Member) of Saptharushi, Venkatesh Babu of Saptharushi, Gowthaman Ragothaman of Saptharushi, Tarun Kishore of Saptharushi, Nawal Ahuja of exchange4media

Pitch BFSI Summit 2026 Explored Trust And Innovation In Financial Marketing

28-September-2026

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Hiran Prashant, Jury Pradeep Panigrahi, Jury Noor Fathima Warsia, Mitika Bajpai, Jury Dr. Annurag Batra, Madhur Jain, Saeem Rizvi, Divya Gaikwad, Rahul Matta, Kumara Guru, Vijay Pareek, Samdarshi, Rahul Kanuganti, Hasan Rahib Mehdi; Winners of BW Sustainability 40 Under 40

BW Sustainable World Conclave 2026 Decoded The Next Phase Of Sustainable Business

28-September-2026

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The Future of Design Awards 2026 Winners

BW Future Of Design Summit & Awards 2026 Explored What Lies Next For Design

28-September-2026

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e4m VIDEO
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The Idea of an Invincible Leader Is a Grave Mistake: Suresh Narayanan

Chai Pe Charcha with Aliens Tattoos | Beyond Ink and Skin: Design, Trust & the Tattoo Experience

Bloomberg Media on India’s Growing Subscription Potential

How is Bloomberg Media evolving its video strategy for India and global audiences?

Pooja Baid, Chief Marketing Officer, Philips Domesetic Appliances at The Maddies 2026

Virat Kohli on LinkedIn: Why Celebs Are Trading Instagram for LinkedIn Equity

From Search to Shortlist: How AI Is Influencing India’s Festive Buying Journey

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Reliance Digital’s Festival of Electronics offers up to ₹20,000 exchange bonus
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‘Black October’ 2026: Is the Internet Under Attack as AI Hacking Sparks Global Fears?
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Stagwell Unveils Stagwell AI to Bring Marketing Tools Under One Brand

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People-Movement
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Amit Chhabra elevated to Group Head, Commercial – OEM & Institutional...

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Tom Kirkham joins Omnicom Media Australia as Chief Solutions Officer

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Luis Davila joins Google to lead strategic communications for sustaina...

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INTERVIEW

ITC’s Rohit Dogra on how e-commerce, quick commerce are reshaping India’s agarbatti market

14-August-2026

We are experimenting with performance marketing: MTR Foods’ Anupam Nair
22-July-2026

Corporate communications has a new job, making trust visible: Danielle Gracias
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Philips bets on India’s mother & baby market; channels 60% of marketing budget to creators
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GUEST COLUMN

What Piyush Pandey would tell advertising today
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Piyush Pandey: Remembering the man beyond the advertising legend
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Entrepreneurship in PR: Is it really all it's cracked up to be?
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Media

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Digital

Out of Home

Radio

TELEVISION

GTPL Hathway launches TV viewership measurement framework amid ratings freeze

Cable TV operator rolls out audience measurement framework covering 10,000-plus homes across 3,000 PIN codes; initiative comes amid freeze on industry TV ratings

15 hours ago

As Gen Z tunes in, broadcasters rethink hiring and content playbooks

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Elon Musk invests about $1 billion in Skydance, report says

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Could SpaceX invest up to $10 billion in Skydance? John Malone floats possible deal

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TDSAT rejects MSO’s level-playing-field plea, orders ₹47.4 lakh payment to Culver Max

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DIGITAL

What the global PHP security crisis means for digital advertising

As millions of attempted cyberattacks send businesses scrambling to secure websites, questions are being raised about publisher infra, advertising continuity & dependencies of AI-powered economy

4 hours ago

Isha and Akash Ambani turn 35: The twins steering Reliance's telecom and retail...

22 hours ago

Meta's ad prices rise 14% globally in Q3, just 1% in APAC: The India equation

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Meta’s creator-led ads hit $15 billion run rate, surging 97% YoY: CFO Susan Li

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Jio, Starlink, Airtel: Who stands to gain from India's satellite internet revolu...

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OUT OF HOME

Maharashtra Maritime Board plans floating ads at 20 Mumbai waterfront sites

The proposal has come under scrutiny over environmental clearances and visual pollution

1 day ago

Beyond the Metros: Is India's OOH industry measuring the full market?

3 days ago

SIMCA Advertising bags advertising rights at Shirdi Airport

1 week ago

IOAA calls for uniform enforcement & clearer rules; willing to work with BMC

07-October-2026

OOH policy already exists. What’s stopping BMC from enforcing it? Asks Industry

07-October-2026

PRINT

BW Businessworld explores India-Japan $50-billion trade ambition

The October 31 special issue examines the investment, manufacturing, technology and leadership shaping the next phase of the bilateral economic partnership

1 day ago