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Edwin Charles Albert

Edwin Charles Albert exits Airtel Digital after 6.5 years
3 hours ago

Shabnam Majumdar joins Gaana as Director – Partnerships and Alliances
4 hours ago

Voltas Chairman Noel Tata announces exit at AGM
5 hours ago

Komerz acquires UK-based haircare brand NOUGHTY
6 hours ago

Vashi Integrated Solutions appoints Pitchfork Partners as communications partner
7 hours ago

NeuralGarage appoints Ashutosh Srivastava to Advisory Board
7 hours ago

Corporate communications has a new job, making trust visible: Danielle Gracias
8 hours ago

HUL names Koteshwar LN as Oziva CEO
8 hours ago

CheQ elevates Bipin Toro and Vished Banger as Co-Founders
8 hours ago

Axis Bank CFO Puneet Sharma to exit in August
8 hours ago

e4m Content 40 Under 40 Awards 2025

`TOP NEWS` IN MEDIA, MARKETING AND ADVERTISING

WPP's Stuart Bowden on the Shift from Paid Media to Influencer Marketing

Language models place little weight on brand-owned content: Stuart Bowden, WPP

WAVES Transforms into a Creator-Centric Digital Platform

Inside WAVES' digital pivot towards a creator platform

CRM

When did CRM quietly become marketing?

Danielle Gracias on future of corporate communications

Corporate communications has a new job, making trust visible: Danielle Gracias

newspaper

News publishers push for higher print ad rates as inflation rises

e4m Health & Wellness Marketing Awards 2026

Pitch Finovate 2026

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Impact Cover

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Cannes Lions 2026: India's Mixed Results at Cannes Lions 2026: 5 Lions from 24 Shortlists

Cannes Lions 2026: How the festival of creativity unfolded
3 days ago

George Manas on Omnicom's Agile Future Post-IPG Acquisition

I see less friction and more agility than before: George Manas of Omnicom
3 days ago

Ogilvy's Global Success: Insights from Liz Taylor and Kainaz Karmakar

If it doesn’t connect back to the brand, it doesn’t matter how big the idea is: Liz Taylor
3 days ago

Ogilvy Named Network of the Year at Cannes Lions 2026

Cannes Lions 2026: Ogilvy bags Network of the Year, Kenya gets first-ever Grand Prix
3 days ago

Cannes Lions 2026

Is the ‘Mother of All Problems’ the reason behind our Cannes Lions poor show problem?
3 days ago

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Kunal shah

Can CRED & Kunal Shah finally help Meta make WhatsApp commerce work?

For years, WhatsApp has enjoyed what every digital platform dreams of: unparalleled scale with more than 500 million users in Indi...

Anupriya Acharya: Leading Publicis South Asia Through Change

e4m Video Story: Not focused on competition, just obsessed with clients: Anupriya Acharya

Dr Sandeep Goyal - The Cultural Significance of Osoji in Japan's Civic Pride

How ‘Osoji’ embellishes Brand Japan

Cannes Lions

Cannes Lions 2026: From one black coffee to a creative powerhouse

RBI's New Influencer Marketing Rules Aim for Greater Compliance

RBI's new influencer marketing norms: More compliance, less chaos, says industry

International News
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Daryl Lee Resigns as Chairman of McCann After Two Decades

Daryl Lee to step down as McCann Chairman
3 days ago

David M. Denton Joins Nike as CFO to Drive Financial Strategy

Nike names David M Denton as Executive Vice President & Chief Financial Officer
4 days ago

Steve Jarrett Leaves Orange to Join Anthropic as Chief AI Officer

Orange’s Chief AI Officer Steve Jarrett joins Anthropic
5 days ago

OMD Australia Elevates Amanda Watts and Daniel Clark in Leadership

OMD Australia strengthens leadership with two senior promotions
5 days ago

Industry Briefing
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Manish Dhanwani Departs Aha After Key Growth Contributions

Manish Dhanwani moves on from Aha

Multiverse Launches Integrated Communications Agency in Hyderabad

Integrated communications agency Multiverse debuts in Hyderabad

Rajeev Khandelwal, Vande Bharatam

Rajeev Khandelwal joins Vande Bharatam as ambassador and host

Mathrubhumi Strengthens Leadership with Key Appointments in Media

Mathrubhumi announces leadership hires for Malayalam & English, HR (TRD), IT

Ravi Bhatnagar of Reckitt Receives Prestigious 'Chakra of Change' Award

Reckitt's Ravi Bhatnagar honoured with 'Chakra of Change' Award

C Sri Sailam Seeks EEMA South Vice President Role for 2026-2028

C Sri Sailam files nomination for EEMA South Vice President

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Team Leo

Cannes Lions 2026 Reaffirmed Its Position As The Global Meeting Ground For Creativity

1 day ago

BW Merit Award 2026 Winners

BW Momentum Conference & Merit Awards 2026 Marked A Celebration Of Marketing Excellence

1 day ago

Dr. Annurag Batra of BW Businessworld and exchange4media, Vivek Das of Madison World, Actress Rasika Dugal, Nawal Ahuja of exchange4media, Rajkumar Remalli of Bidvid

e4m Play Streaming Media Awards 2026 Celebrated The Best of Streaming Entertainment

1 week ago

Russhabh R Thakkar of Frodoh, Rajiv Rajagopal of WPP Media, Pankajj Rai of Huella Services, Riddhi Pimputkar of Teads, Gaurav Ramdev of VISA, Shekhar Saurabh of TATA AIG, V Kaushik Vedula of Castrol India

e4m Connected TV Conference 2026: Decoding the Future of CTV in India

1 week ago

Winners of Best CFO & Finance Strategy Excellence Awards

BW CFO World 2026 Celebrated Finance Leaders Driving India’s Growth Story

1 week ago

Winners of BW People Iconic 2nd Edition of HR Leaders Under 50 Awards and 2nd Edition of BW People Tech.Future Awards

BW Peopletech.Future Summit & Awards 2026 Convened Leaders Redefining The Future of Work

1 week ago

Riddhi Pimputkar of Teads, Archi Gogoi of Ai+ Smartphone, Arnab Ghatak Choudhury of DS Foods, Diksha Bajaj of PepsiCo India, Gaurav Nijhawan of MMTC-PAMP, Himanshu Mody of DEPT, Hiren Shah of Vertoz, Sahil Rawal of Axis Max Life Insurance

PITCH CMO SUMMIT 2026 DECODED

15-June-2026

Winners of BW Wellbeing Rising Leaders, BW Excellence Leaders, Excellence in Employee & Workplace Wellbeing, Excellence in Holistic Wellbeing

BW FESTIVAL OF WELLBEING

15-June-2026

Winners of 3rd Edition BW Facility Management (FM) 40 Under 40 Awards

BW Facility Management Leaders Conclave & 40 Under 40 Awards Celebrate Excellence

08-June-2026

Neeta Nair of IMPACT Magazine, Co-Jury Chair Dr Annurag Batra of BW BusinessWorld and exchange4media, Nawal Ahuja of exchange4media, Chief Guest Manisha Verma of the Government of Maharashtra, Anupriya Acharya of Publicis Group, South Asia, Jury Chair Sam Balsara of Madison World, Dr Atul Hegde of YAAP, Kartik Sharma of Omnicom Media Group India, Ashwin Padmanabhan of WPP Media, along with the winners

IMPACT 50 Most Influential Women 2025 Honours India’s Top Women Leaders

01-June-2026

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How India's Got Latent Turned Attention Into Its Biggest Win

How India's Got Latent Turned Attention Into Its Biggest Win

When the Weather Becomes the Billboard

When the Weather Becomes the Billboard

AI Won’t Save Bad Marketing: JLL’s Adelise Ashdown on B2B & Brand Building | Cannes Lions 2026

“We Should Rent Modi As UK PM”: Sir Martin Sorrell On India, AI, Big Tech & Cannes Lions 2026

“We Should Rent Modi As UK PM”: Sir Martin Sorrell On India, AI, Big Tech & Cannes Lions 2026

From Actor to Entrepreneur: Chahatt Khanna Gets Candid

From Actor to Entrepreneur: Chahatt Khanna Gets Candid

This Pepsi Bottle Creates Animation Without a Screen

This Pepsi Bottle Creates Animation Without a Screen

Who Knew Vegetables Could Star in a Thriller?

Who Knew Vegetables Could Star in a Thriller?

Fans Turned Harry Styles’ Posters Into the Campaign

Fans Turned Harry Styles’ Posters Into the Campaign

SAS CMO Jennifer Chase On AI Hype, Digital Twins, Privacy And Marketing’s Future

SAS CMO Jennifer Chase On AI Hype, Digital Twins, Privacy And Marketing’s Future

When Messi and Kobe Competed at 35,000 Feet

When Messi and Kobe Competed at 35,000 Feet

How India's Got Latent Turned Attention Into Its Biggest Win

When the Weather Becomes the Billboard

“We Should Rent Modi As UK PM”: Sir Martin Sorrell On India, AI, Big Tech & Cannes Lions 2026

From Actor to Entrepreneur: Chahatt Khanna Gets Candid

This Pepsi Bottle Creates Animation Without a Screen

Who Knew Vegetables Could Star in a Thriller?

Fans Turned Harry Styles’ Posters Into the Campaign

SAS CMO Jennifer Chase On AI Hype, Digital Twins, Privacy And Marketing’s Future

When Messi and Kobe Competed at 35,000 Feet

MOST READ STORY

Hansa Research Founder Ashok Kumar Das no more

Hansa Research Founder Ashok Kumar Das no more
5 days ago

Candere names Smriti Mandhana as new brand ambassador
3 days ago

Sunitha Simon bids farewell to Bharti Airtel after over 16 years

Sunitha Simon bids farewell to Bharti Airtel after over 16 years
4 days ago

Air India hands media planning and buying mandate to Dentsu

Air India hands media planning and buying mandate to Dentsu
6 days ago

Noel Tata to step down as Trent chairman

Noel Tata to step down as Trent chairman
6 days ago

Sakana AI, 360 Unveil AI Alternatives Amid Anthropic Restrictions

AI Cybersecurity Firm Kratikal Tech Sets IPO Price Band

Under Armour Appoints Madhu Natesan to Lead India GCC

Central Sanskrit University Launches BTech in AI and Data Science

Pitch Finovate 2026

IMA

People-Movement test
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Shabnam Majumdar joins Gaana as Director – Partnerships and Alliances

Shabnam Majumdar joins Gaana as Director – Partnerships and Alliances

4 hours ago

Voltas Chairman Noel Tata announces exit at AGM

Voltas Chairman Noel Tata announces exit at AGM

5 hours ago

NeuralGarage appoints Ashutosh Srivastava to Advisory Board

NeuralGarage appoints Ashutosh Srivastava to Advisory Board

7 hours ago

HUL names Koteshwar LN as Oziva CEO

HUL names Koteshwar LN as Oziva CEO

8 hours ago

Edwin Charles Albert exits Airtel Digital after 6.5 years

Edwin Charles Albert exits Airtel Digital after 6.5 years

3 hours ago

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INTERVIEW

Corporate communications has a new job, making trust visible: Danielle Gracias

Corporate communications has a new job, making trust visible: Danielle Gracias

Philips bets on India’s mother & baby market; channels 60% of marketing budget to creators

Philips bets on India’s mother & baby market; channels 60% of marketing budget to creators
09-April-2026

In India, the running community is growing faster: Milind Soman

In India, the running community is growing faster: Milind Soman
14-March-2026

Actor Karan Tacker on launching liquor label & being more than a celeb face

Actor Karan Tacker on launching liquor label & being more than a celeb face
04-March-2026

GUEST COLUMN

Premjeet Sodhi

The metric that arrived too late
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Media

TELEVISION

Invesco returns to Zee as government clears Rs 418 crore FDI

Invesco returns to Zee as government clears Rs 418 crore FDI

Data released by the DPIIT shows that the investment pertains to share purchases made during the January-March quarter of FY26

Comcast to be split; NBCUniversal and Sky to be separate public companies

Comcast to be split; NBCUniversal and Sky to be separate public companies

Inside WAVES' digital pivot towards a creator platform

Inside WAVES' digital pivot towards a creator platform

BAG Films issues 1.02 crore shares to promoter entity Skyline Tele Media Services

BAG Films issues 1.02 crore shares to promoter entity Skyline Tele Media Services

BARC releases ratings for Chardikla despite MIB embargo; complaint filed

BARC releases ratings for Chardikla despite MIB embargo; complaint filed

DIGITAL

WhatsApp rolls out usernames, letting users connect without sharing phone numbers

WhatsApp rolls out usernames, letting users connect without sharing phone numbers

The Meta-owned messaging platform will now begin allowing users to reserve usernames, with the feature set to roll out globally later this year

When did CRM quietly become marketing?

When did CRM quietly become marketing?

CTV moves into mainstream media plans, but measurement remains the missing link

CTV moves into mainstream media plans, but measurement remains the missing link

AI Shopping Assistant startup Zave raises Rs 4.7 cr in bridge round

AI Shopping Assistant startup Zave raises Rs 4.7 cr in bridge round

Pocket TV shutdown a planned beta exit, not a setback: Rohan Nayak

Pocket TV shutdown a planned beta exit, not a setback: Rohan Nayak

OUT OF HOME

OOH should match TV & digital in measurement rigour: Narayanaswami Shekhar, IOAA

OOH should match TV & digital in measurement rigour: Narayanaswami Shekhar, IOAA

Narayanaswami Shekhar, Chairman of IOAA & CEO of Times Innovative Media, speaks to e4m on RoadStar’s adoption, agency concerns

Roadstar’s OOH currency ambition hinges on GroupM, Omnicom buy-in

Roadstar’s OOH currency ambition hinges on GroupM, Omnicom buy-in

Bright Outdoor Media posts 45% jump in H2 FY26 revenue over H1

Bright Outdoor Media posts 45% jump in H2 FY26 revenue over H1

Simca Advertising files IPO; issue to open on May 8

Simca Advertising files IPO; issue to open on May 8

Two years after Ghatkopar crash: BMC policy overhaul fails to curb illegal hoardings

Two years after Ghatkopar crash: BMC policy overhaul fails to curb illegal hoard...

PRINT

BW Businessworld's latest issue examines the trust test facing HDFC Bank

BW Businessworld's latest issue examines the trust test facing HDFC Bank

The cover story of this issue examines HDFC Bank's governance developments and explores why transparency, accountability and institutional trust remain the defining pillars of modern banking

News publishers push for higher print ad rates as inflation rises

News publishers push for higher print ad rates as inflation rises

Perception vs Real Numbers: A debate that leads to Language Vs English

Perception vs Real Numbers: A debate that leads to Language Vs English

BCCL ‘disowns’ 4 publications publicly

BCCL ‘disowns’ 4 publications publicly

From newsrooms to the legislature: Celebrating Shalabh Mani Tripathi’s journey

From newsrooms to the legislature: Celebrating Shalabh Mani Tripathi’s journey

RADIO

TDSAT orders FM broadcaster to pay Rs 92.7 lakh, ‘vacate Prasar Bharati infrastructure’

TDSAT orders FM broadcaster to pay Rs 92.7 lakh, ‘vacate Prasar Bharati infrastructure’

The order comes nearly 17 years after the MIB terminated the Haryana-based broadcaster's FM radio licence

e4m Golden Mikes Awards 2026: BIG FM honoured with ‘Radio Station of the Year’ title

e4m Golden Mikes Awards 2026: BIG FM honoured with ‘Radio Station of the Year’ t...

Happening today! e4m Golden Mikes Awards to celebrate impactful audio storytelling

Happening today! e4m Golden Mikes Awards to celebrate impactful audio storytelli...

Long overdue wake-up call: Nisha Narayanan flags deepening FM radio crisis

Long overdue wake-up call: Nisha Narayanan flags deepening FM radio crisis

e4m Golden Mikes Awards is back to celebrate innovative & impactful audio storytelling

e4m Golden Mikes Awards is back to celebrate innovative & impactful audio storyt...