Marketing Initiative

ShareChat and Moj add 'Micro-Dramatic' Twist to Festive Brand Building

From Visibility to Intelligence: How Data and AI Are Redefining India's Festive Advertising Playbook

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Abhishek Pathak Appointed Chief Content Officer at Tata Play

Tata Play names Abhishek Pathak as Chief Content Officer
44 minutes ago

InMobi names Hema Namburi as Group CFO
53 minutes ago

R. Kannada appoints Anil Surendra as National Head
1 hour ago

Amagi Q2FY27 revenue rises 27% to record ₹476 crore, EBITDA more than doubles
2 hours ago

Nissan Digital India names Suresh Kayamboo as Managing Director
2 hours ago

AI adoption in Indian marketing rises, but full-scale integration remains a challenge: EY
3 hours ago

Smriti Swaroop returns to Sonalika Tractors International
3 hours ago

Emami Q2: Revenue rises 36% to Rs 1,088 crore; domestic business grows 49%
3 hours ago

ManipalCigna Health Insurance appoints Ankush Agrawal as AVP- Marketing & Communications
4 hours ago

BharatPe appoints Mohit Mittal as Head of Investments
4 hours ago

`TOP NEWS` IN MEDIA, MARKETING AND ADVERTISING

Khushbu Gotecha joins ChargeZone and BillionE Mobility as Senior VP– Marketing & Communications

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Diwali and the tradition of Taash: Why your Nana becomes a high-roller once a year
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Jewellery Brands Adapt Festive Strategies Amid Rising Gold Prices

Dhanteras: How jewellery brands are reworking festive pitch amid high gold prices
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Who owns Diwali: The brands, the culture, or the consumer?
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Smartphone Brands Face Ad Spend Dilemma Amid Market Decline

Smartphone Slump: Will brands rein in festive ad spends?
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Diwali’s Sugar Dilemma: Can healthy mithai find a place at India’s festive table?
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Tata Play Executive Appointment

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Sudhir Sitapati joins Meesho Board as Independent Director

Sitapati recently concluded his stint as MD and CEO of Godrej Consumer Products Limited

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Kunal Lalani named Chairman of AAAI's North Chapter; Santosh Kumar named Co-Chair

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International News
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Kimberly-Clark Appoints Jonathan Halvorson as New CMO Post-Kenvue Deal

Jonathan Halvorson named CMO as Kimberly-Clark completes Kenvue acquisition
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Tejas Totade Elevated to Global CTO and Chief Data & AI Officer at Ruder Finn

Ruder Finn promotes Tejas Totade to Global CTO and Chief Data & AI Officer
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Mark Green, Droga5 Global CEO, Passes Away at 53

Droga5 global CEO Mark Green no more
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Stonepeak acquires 65% stake in Castrol
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Chintan Dave of International Council of Education

International Council of Education’s Chintan Dave seeks Mumbai-based digital mktg agency

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Riya Sugla joins Twinings as Brand Manager

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Rootbuzz's Mohit Jaiswal Invites Influencer Marketing Collaborations

Rootbuzz’s Mohit Jaiswal seeks influencer marketing partners

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Kirthi Shridhar Rai co-founds Routed Media

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Dr. Anil Singh: From leading Indian Television Newsrooms to reporting America’s Political...

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boAt Launches Smart Charging Campaign on Noida Metro Aqua Line

A long commute, a low battery: boAt finds its moment on Noida metro

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WPP Media wins Media Agency Network of the Year

EMVIES 2026: Celebrating The People And Ideas Behind Great Media Work

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Winners of the 18th Realty+ Conclave & Excellence Awards

Innovation Celebrated At The 18th Realty+ Conclave And Excellence Awards

3 days ago

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Actor & Entrepreneur Tamannaah Bhatia, Tamanna Inamdar of NDTV, Rahul Kanwal of NDTV, Ashishkumar Chauhan of National Stock Exchange, Mandeep Singh of NDTV, Niraj Shah of NDTV

NDTV’s Star-Studded Diwali Bash

3 days ago

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Ramkrishna Naik of Kansai Nerolac, Amit Gheji of Ashirvad Pipes by aliaxis, Sidheshwar Sharma of Jio- BP, Ashish Morone of HDFC Bank, Aniruddha Haldar of TVS Motor Company, Bhaskar Ramesh of JioStar, Sunil Gadgil of The Duracell Company, Kaushik Vedula of Castrol India, Ajay Dang of UltraTech Cement, Bishwajeet Samal of Volkswagen, Allen Eric of Marico, Jiten Mahendra of Shoppers Stop, Rajeeb Kumar Dash of Adani Realty, Nawal Ahuja of exchange4media, Priyanka Mehra of COMvergence, Rajesh Jejurikar of Mahindra & Mahindra Ltd, Pooja Asar of Tata Motors, Aditya Singh of Bajaj Consumer Care, Neelima Burra of Luminous Power Technologies

e4m Media Ace Jury Meet 2026 Celebrated A Decade Of Media Excellence

19-October-2026

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The fifth edition of the e4m Real Time Programmatic Advertising Conference brought together marketers, publishers and ad-tech leaders to discuss programmatic advertising and media intelligence

e4m Real Time Programmatic Ads Conference Addressed Key Shifts In Digital Advertising

12-October-2026

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Winners of e4m Real Time Programmatic Awards 2026

e4m Real Time Programmatic Awards 2026 Celebrated Excellence In Programmatic Advertising

12-October-2026

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Winners of 10th Edition of BW Hotelier #IHA2026

BW Hotelier Indian Hospitality Summit & Awards Marked A Decade Of Growth And Evolution

12-October-2026

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Winners of the Pitch Finovate BFSI Marketing Awards 2026

Pitch Finovate Awards 2026 Recognised Innovation In BFSI and Fintech Marketing

05-October-2026

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Winners of the Truecaller Ads Pitch BFSI Marketer Awards, Dr. Annurag Batra of BW BusinessWorld and exchange4media, Nawal Ahuja of exchange4media

Truecaller Ads Pitch BFSI Marketer Awards 2026 Celebrates BFSI Marketers

05-October-2026

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Samit Shetty of Autodesk India & SAARC, Actor Vatsal Sheth of Prismix Studios, Sudeep Lahiri of Collective Artists Network, Rajeev Rastogi of White Apple Studios, Mandar Natekar of NeuralGarage, Pankaj Mishra of Sony Pictures Networks India (SPNI), Kaveri Das of Zee 5 and &TV, Franklin Tuscano of IWMBuzz

IWMBuzz India Web Fest Season 8 Explored The Future Of Web Entertainment

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Chai Pe Charcha with Sourav Acharyya, Regional Operations Manager, Meetha By Radisson

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Senior journalist Sumit Awasthi bids adieu to Times Now Navbharat
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InMobi names Hema Namburi as Group CFO

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R. Kannada appoints Anil Surendra as National Head

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Nissan Digital India names Suresh Kayamboo as Managing Director

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Smriti Swaroop returns to Sonalika Tractors International

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INTERVIEW

ITC’s Rohit Dogra on how e-commerce, quick commerce are reshaping India’s agarbatti market

14-August-2026

We are experimenting with performance marketing: MTR Foods’ Anupam Nair
22-July-2026

Corporate communications has a new job, making trust visible: Danielle Gracias
30-June-2026

Philips bets on India’s mother & baby market; channels 60% of marketing budget to creators
09-April-2026

GUEST COLUMN

When a few words become history: The art of creating memorable slogans
7 hours ago

Beyond the Ratings: Reading television’s festive season differently
7 hours ago

The Courage to Disagree: Why the best professionals are not yes men
8 hours ago

Diwali and the tradition of Taash: Why your Nana becomes a high-roller once a year
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Taj Mahal Tea and Music: A new chapter with A.R. Rahman
1 day ago

Media

Television

Digital

Out of Home

Radio

TELEVISION

Beyond the Ratings: Reading television’s festive season differently

Guest Column: Ravalnath Joshi, Business Head of Aidem Ventures, writes that TV needs alternative measurement systems amid the BARC ratings suspension

7 hours ago

Rs 80 crore burden: Broadcasters tell MIB to waive live uplinking fee on non-news channels

9 hours ago

IndiaWatchesTV: The click economy has a ceiling, television breaks through it

9 hours ago

HUL executive Vandana Suri gets government nod for BARC Board appointment

1 day ago

JioStar vs Fastway: TDSAT stays disconnection notice over channel placement dispute

1 day ago

DIGITAL

Amagi Q2FY27 revenue rises 27% to record ₹476 crore, EBITDA more than doubles

The media-tech company reported record quarterly rev, adjusted EBITDA and profit after tax, while launching four new AI products and expanding customer engagements across the US, Middle East and APAC

2 hours ago

AI adoption in Indian marketing rises, but full-scale integration remains a chal...

3 hours ago

Criteo reports 9% growth in media spend to $1.2B as ChatGPT Ads expands to 89 mk...

7 hours ago

CTV's premium problem: Who decides what makes an impression valuable?

8 hours ago

Mahadev betting platform co-founder Ravi Uppal arrested in Dubai

9 hours ago

OUT OF HOME

Mumbai's waterfront advertising: Will OOH brands take the plunge?

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores whether waterfront advtg in Mumbai can attract brands, deliver returns and emerge as a viable OOH medium

2 days ago