Marketing Initiative

Catch's Successful Three-Season Partnership with Laughter Chefs

Three Seasons, One Winning Partnership: Why Catch Keeps Coming Back to Laughter Chefs

Uttam Bharat: The New Frontier for Premium Consumer Growth in India

Premiumisation shift: Uttam Bharat - India's next growth markets with strategic reach

Reliance Digital Brings Digital India Sale Crazy Offers

Reliance Digital brings Digital India Sale Crazy Offers

Latest News

Neha Sharma Katyal Takes Charge as Head of Growth at Glu India

Neha Sharma Katyal named Head of Growth – India at Glu
41 minutes ago

Young, connected and influential: Meet India’s new consumer
45 minutes ago

Rajiv Singh joins ITC Hotels as Head - Food & Beverages Marketing
48 minutes ago

Without a ratings currency, India's TV industry heads into its biggest season blind
2 hours ago

Aditi Nagar joins News24 as Executive Editor (Political), to anchor Prime-Time Show
2 hours ago

AI can scale execution, but human judgment will remain indispensable, say marketers
3 hours ago

IMA South 2026: Celebrating ideas, marketing innovation and impact on September 3
3 hours ago

No job security, regularisation plan for Prasar Bharati casual assignees: MIB
3 hours ago

OpenAI COO Brad Lightcap to move on after eight years
3 hours ago

Mobavenue Q1 FY27 revenue rises 56.9% to Rs 728 mn
3 hours ago

`TOP NEWS` IN MEDIA, MARKETING AND ADVERTISING

sony-tata

Sony-Tata Play dispute enters festive season: Can marquee content break the deadlock?

CFOs Transitioning to CEOs: A Shift in Corporate Leadership

From CFO to CEO: Why the keeper of the numbers is increasingly taking the top job

N Chandrasekaran Resigns as Chairman of Tata Sons

N Chandrasekaran steps down as Tata Sons Chairman

Prasar Bharati Invests ₹258 Crore in OTT Platform WAVES for FY25

Prasar Bharati’s OTT push: WAVES spending jumps to Rs 258 cr in FY25 from Rs 1.85 cr

Zee Bharat Rebrands to Engage Young India on International Youth Day

There is a lot to learn from young India: Dr Subhash Chandra

e4m Health & Wellness Marketing Awards 2026

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Impact Cover

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Political Expression Poses Economic Risks for Creators in India

How political expression is becoming an economic risk for creators
29-July-2026

Modi Urges Ministers to Boost Instagram Engagement with Youth

PM’s Insta push for political leaders: What should be the game plan?
28-July-2026

Go Zero

Done renting attention: Go Zero shuts influencer budget, bets on in-house creators
27-July-2026

How creators lose money without knowing it

How creators lose money without knowing it
24-July-2026

MIB launches creator challenge with prizes of up to Rs 5 lakh

MIB launches creator challenge with prizes of up to Rs 5 lakh
22-July-2026

Trending Topics
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Neha Sharma Katyal's New Role

India's New Consumer Trends

Rajiv Singh Joins ITC Hotels

India's TV Industry Challenges

Trending Companies
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Glu

ITC

YouTube

News24

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How Quick Commerce is Transforming Festive Advertising in India

Is festive advertising in a race to catch up with the Q-Comm pace?

As quick commerce platforms squeeze festive shopping into minutes, agencies are redrawing creative, media and production plans for...

AAAI

AAAI needs fresh thinking, not just familiar faces

Consultants Reshape Media Reviews in Indian Advertising Landscape

The end of relationship-led pitches? Consulting firms tighten grip on media reviews

Prasoon Joshi

Prasoon Joshi named Jury Chair for third edition of e4m Do Good Awards

MIB Plans Changes to TV Ad Rules for Broadcaster Relief

MIB set to soften TV ad cap rules in relief for broadcasters

International News
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Joss Hastings Appointed Senior VP of Marketing at Disney Consumer Products

Disney names Joss Hastings as Senior VP, Marketing, Disney Consumer Products
7 hours ago

Cristian Camilo Cristancho Guzmán Appointed MD of WPP Media Centro

Cristian Camilo Cristancho Guzmán joins WPP Media as MD of Centro cluster
2 days ago

Kunal Chakravarty Takes Charge as Head of New Business at Havas Media Australia

Kunal Chakravarty joins Havas Media Australia as Head of New Business & Marketing, ANZ
2 days ago

Ricky Chanana Takes Senior VP Role at Omnicom Media Asia

Ricky Chanana appointed as Senior VP - Commercial, Omnicom Media Asia
2 days ago

Industry Briefing
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YouTube Raises Monetization Bar for Shorts Creators by 2027

YouTube tightens monetisation rules, Shorts creators now need 10 mn views every 90 days

National AI Skilling Initiative Sees 60,253 Enrolments, Low Completion Rates

MIB: 60,253 enrol for National AI Skilling Initiative Phase I; 552 complete all 4 modules

Quora Partners with The Nimble Labs for Enhanced Ad Sales in India

Quora appoints The Nimble Labs as authorized sales partner for India

Netcore.ai Launches Agentic Marketing Platform for Enhanced Accountability

Netcore is now Netcore.ai - agentic marketing platform to share accountability

Anviksha: Ideas Across Borders

NDTV World announces ‘Anviksha: Ideas Across Borders’

Abhinay Chauhan

Network18 elevates Abhinay Chauhan as Chief Growth Officer, Government Affairs

e4m zest
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Winners of BW STAR Awards 2026

BW Top Line Leadership Summit & BW Star Awards Celebrated Excellence

2 days ago

Sandeep Mehrotra of Zee Entertainment Enterprises Ltd, Dr. Annurag Batra of exchange4media and BW Businessworld, Kartik Mahadev of Zee Entertainment Enterprises Ltd. and Actor & Comedian Sahil Khattar

Essel Group’s 100-Year Milestone Brought Together Industry Leaders In Mumbai

2 days ago

Siddhartha Laik of IWMBuzz, Honourable Cabinet Minister of IT and Cultural Affairs for the Government of Maharashtra Ashish Shelar, Team Dentsu

IWMBUZZ Digital Awards Season 8 Honours The Biggest Names In Ott & Web Entertainment

2 days ago

Prasanth Kumar of WPP Media, Neeta Nair of Impact Magazine (exchange4media), Ankush Sachdeva of ShareChat & Moj

Sharechat & Moj Culture Intelligence Summit Convenes Leaders Shaping The Future Of Marketing

2 days ago

Nawal Ahuja of exchange4media, Dr. Annurag Batra of BW Businessworld and exchange4media, Team Wavemaker India

E4M IDMA 2026 CELEBRATED DIGITAL MARKETING EXCELLENCE

1 week ago

Winners of the Samachar4Media Hindi Journalism 40 Under 40 Awards

Samachar4media Honours Rising Journalists At 40 Under 40 2026

1 week ago

Sudhanshu Vats of Pidilite Industries

Marketing Innovation Took Centrestage At e4m Techmanch 2026

27-July-2026

Winners of the BW Fintech Awards 2026

AI, DPI And Embedded Finance Take Centrestage At BW Disrupt Festival Of Fintech 6.0

20-July-2026

Team Leo

Cannes Lions 2026 Reaffirmed Its Position As The Global Meeting Ground For Creativity

29-June-2026

BW Merit Award 2026 Winners

BW Momentum Conference & Merit Awards 2026 Marked A Celebration Of Marketing Excellence

29-June-2026

e4m VIDEO
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Challenges Facing Urdu Journalism Today

Challenges Facing Urdu Journalism Today

Marketing Has an AI Problem Few Discuss | Acer’s Sooraj Balakrishnan

Marketing Has an AI Problem Few Discuss | Acer’s Sooraj Balakrishnan

Ravi Kishan Is Going Viral. Here’s What Brands Can Learn

Ravi Kishan Is Going Viral. Here’s What Brands Can Learn

Future of Urdu Journalism | Keynote Address

Future of Urdu Journalism | Keynote Address

The Language of Justice: Urdu's Enduring Legacy in Indian Courts

The Language of Justice: Urdu's Enduring Legacy in Indian Courts

Does Urdu Media Still Shape Public Opinion?

Does Urdu Media Still Shape Public Opinion?

Urdu, Identity & Governance in the Modi Era

Urdu, Identity & Governance in the Modi Era

The Limited-Edition Campaigns That Changed More Than Just Sales

The Limited-Edition Campaigns That Changed More Than Just Sales

Does Festive Advertising Need a Creative Reset?

Does Festive Advertising Need a Creative Reset?

How Spider-Man Created Hollywood's Biggest Brand Partnership Campaign

Challenges Facing Urdu Journalism Today

Marketing Has an AI Problem Few Discuss | Acer’s Sooraj Balakrishnan

Ravi Kishan Is Going Viral. Here’s What Brands Can Learn

Future of Urdu Journalism | Keynote Address

The Language of Justice: Urdu's Enduring Legacy in Indian Courts

Does Urdu Media Still Shape Public Opinion?

Urdu, Identity & Governance in the Modi Era

The Limited-Edition Campaigns That Changed More Than Just Sales

Does Festive Advertising Need a Creative Reset?

MOST READ STORY

Reliance Digital brings Digital India Sale Crazy Offers

Reliance Digital brings Digital India Sale Crazy Offers
5 days ago

Amish Devgan set to move on from Network18, considering multiple options

Amish Devgan set to move on from Network18, considering multiple options
6 days ago

DD Free Dish: Parl panel pushes built-in satellite tuners for phasing out set-top boxes

DD Free Dish: Parl panel pushes built-in satellite tuners for phasing out set-top boxes
5 days ago

Dentsu wins TVS Motor’s Rs 200 crore media mandate after competitive pitch

Dentsu wins TVS Motor’s Rs 200 crore media mandate after competitive pitch
1 week ago

IAS officer Rahul Jain named Senior Adviser to India’s Executive Director at IMF

IAS officer Rahul Jain named Senior Adviser to India’s Executive Director at IMF
6 days ago

Indian Edtech Edubex Expands Global Reach with AI-Powered Learning and 200-Plus Programmes

Zoom Turns to Creators to Boost Visibility in AI Search

RMIT Opens MarTech Lab to Explore AI, Data Privacy and Personalisation

Apple Reportedly Explores Screen-Free Fitness Wearable Beyond Apple Watch

Pitch Finovate 2026

IMA

People-Movement
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Rajiv Singh joins ITC Hotels as Head - Food & Beverages Marketing

Rajiv Singh joins ITC Hotels as Head - Food & Beverages Marketing

48 minutes ago

Aditi Nagar joins News24 as Executive Editor (Political), to anchor Prime-Time Show

Aditi Nagar joins News24 as Executive Editor (Political), to anchor Pr...

2 hours ago

OpenAI COO Brad Lightcap to move on after eight years

OpenAI COO Brad Lightcap to move on after eight years

3 hours ago

BIG FM elevates Dr Vanita Kulshrestha as Chief Content Officer – Audio

BIG FM elevates Dr Vanita Kulshrestha as Chief Content Officer – Audio

4 hours ago

Neha Sharma Katyal named Head of Growth – India at Glu

Neha Sharma Katyal named Head of Growth – India at Glu

41 minutes ago

TRENDING TOPIC

STAY CONNECTED

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Facebook Likes

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X Followers

180913

Linkedin

26639

Youtube Subscribers

123166

Instagram Followers

7307

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Automotive

INTERVIEW

We are experimenting with performance marketing: MTR Foods’ Anupam Nair

We are experimenting with performance marketing: MTR Foods’ Anupam Nair

Corporate communications has a new job, making trust visible: Danielle Gracias

Corporate communications has a new job, making trust visible: Danielle Gracias
30-June-2026

Philips bets on India’s mother & baby market; channels 60% of marketing budget to creators

Philips bets on India’s mother & baby market; channels 60% of marketing budget to creators
09-April-2026

In India, the running community is growing faster: Milind Soman

In India, the running community is growing faster: Milind Soman
14-March-2026

GUEST COLUMN

Ganapathy Viswanathan

Gen Z is changing the audience game. Are brands ready for what comes next?
5 hours ago

Ganapathy Viswanathan

What does Sudhir Sitapati’s journey tell us about professional leadership
7 hours ago

Shantomoy Ray

Viral. Then What?
8 hours ago

Partho Dasgupta

How decentralized journalism stole the narrative from India’s legacy network
1 day ago

Ganapathy Viswanathan

Celebrity vs Influencer: What really works better for brands?
1 day ago

Media

TELEVISION

Dish TV’s Q1 loss hits Rs 286 crore as DTH revenue falls 33% year-on-year

Dish TV’s Q1 loss hits Rs 286 crore as DTH revenue falls 33% year-on-year

The company’s consolidated revenue from operations stood at Rs 265.83 crore in the April-June quarter, down from Rs 329.36 crore in the year-ago period

There is a lot to learn from young India: Dr Subhash Chandra

There is a lot to learn from young India: Dr Subhash Chandra

Lower ad revenue, reduced grants push Prasar Bharati to Rs 573 crore FY25 deficit

Lower ad revenue, reduced grants push Prasar Bharati to Rs 573 crore FY25 deficit

Sony-Tata Play dispute enters festive season: Can marquee content break the deadlock?

Sony-Tata Play dispute enters festive season: Can marquee content break the deadlock?

India-Sri Lanka Tests: Can Test cricket still create a winning proposition for brands?

India-Sri Lanka Tests: Can Test cricket still create a winning proposition for brands?

DIGITAL

Mobavenue Q1 FY27 revenue rises 56.9% to Rs 728 mn

Mobavenue Q1 FY27 revenue rises 56.9% to Rs 728 mn

The company said growth was driven by demand from direct advertisers in quick commerce, BFSI, fintech and retail

Prasar Bharati’s OTT push: WAVES spending jumps to Rs 258 cr in FY25 from Rs 1.85 cr

Prasar Bharati’s OTT push: WAVES spending jumps to Rs 258 cr in FY25 from Rs 1.8...

Spotify to label AI-generated artist profiles with ‘AI Persona’ badges

Spotify to label AI-generated artist profiles with ‘AI Persona’ badges

Meta, Google, others to face thousands of alleged social media addiction lawsuits in US

Meta, Google, others to face thousands of alleged social media addiction lawsuit...

The race for advertising's control panel: What Nielsen really gets with DoubleVerify

The race for advertising's control panel: What Nielsen really gets with DoubleVe...

OUT OF HOME

Connect Network launches Agentic AI platform IMMERSIVE to power hyperlocal media planning

Connect Network launches Agentic AI platform IMMERSIVE to power hyperlocal media...

According to Haresh Nayak, Founder & CEO, Connect Network Inc., IMMERSIVE is designed to understand real-world variables such as mobility patterns & consumer behaviour before creating recommendations

The New Billboard Playbook: Built for social media

The New Billboard Playbook: Built for social media

OOH should match TV & digital in measurement rigour: Narayanaswami Shekhar, IOAA

OOH should match TV & digital in measurement rigour: Narayanaswami Shekhar, IOAA

Roadstar’s OOH currency ambition hinges on GroupM, Omnicom buy-in

Roadstar’s OOH currency ambition hinges on GroupM, Omnicom buy-in

Bright Outdoor Media posts 45% jump in H2 FY26 revenue over H1

Bright Outdoor Media posts 45% jump in H2 FY26 revenue over H1

PRINT

Ink Doesn't Lie: Can the INS campaign reignite advertiser confidence in Print?

Ink Doesn't Lie: Can the INS campaign reignite advertiser confidence in Print?

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes on why the Indian Newspaper Society’s campaign carrying the line ‘Ink Doesn't Lie’ is difficult to miss

Print advertising lifts HT Media's Q1 revenue 15% to Rs 497 crore

Print advertising lifts HT Media's Q1 revenue 15% to Rs 497 crore

INS launches 'Ink Doesn't Lie' campaign to reinforce trust in print

INS launches 'Ink Doesn't Lie' campaign to reinforce trust in print

When advertisers have choices, can newspapers charge more?

When advertisers have choices, can newspapers charge more?

₹25,000 cr flows through Kerala in just 15 days of Onam: Varghese Chandy

₹25,000 cr flows through Kerala in just 15 days of Onam: Varghese Chandy

RADIO

ENIL posts consolidated revenue of Rs 113 crore in Q1

ENIL posts consolidated revenue of Rs 113 crore in Q1

ENIL’s digital business continued its strong upward trajectory, reporting revenues of Rs 31.1 crore, up 43.3% YoY

Saurabh Wadekar promoted to Group Business Head at MY FM

Saurabh Wadekar promoted to Group Business Head at MY FM

A P Parigi: The enduring power & voice of Radio

A P Parigi: The enduring power & voice of Radio

TDSAT orders FM broadcaster to pay Rs 92.7 lakh, ‘vacate Prasar Bharati infrastructure’

TDSAT orders FM broadcaster to pay Rs 92.7 lakh, ‘vacate Prasar Bharati infrastr...

e4m Golden Mikes Awards 2026: BIG FM honoured with ‘Radio Station of the Year’ title

e4m Golden Mikes Awards 2026: BIG FM honoured with ‘Radio Station of the Year’ t...