Marketing Initative

Why brand preference is the D2C growth imperative

Danube Properties Unveils Shah Rukh Khan-Themed Aircraft Livery

Danube Properties takes SRK to skies with Exclusive Aircraft Livery on Air India Express

Film rights veteran Sajid Qureshi enters heritage hospitality with Ooty’s Mowbray

Latest News

Sunrisers Hyderabad CEO Kavya Maran to wed Anirudh Ravichander, Telangana CM confirms
8 hours ago

NDTV appoints Meher Bajwa as Editor of NDTV Good Times
13 hours ago

Sports Authority of India appoints Ashvin Mishra Bharat as Media Consultant
14 hours ago

Jaimit Doshi named Chief Brand Officer - Head of Digital & AI at Bharti AXA Life Insurance
14 hours ago

Dana Abul promoted to Head of Corp Comm at National Bank of Bahrain
15 hours ago

Tesla's Roadster reveal raises a question for marketers: Can hype last until 2028?
15 hours ago

DirectX appoints Ipsita Johri Rane as SVP, Strategy & Head, Brand Solutions
16 hours ago

Mahindra Group names Fritz Fernandes as Head - Events & Partnerships, Mahindra Experiences
18 hours ago

Hindware appoints Jyoti Arora as National Head - Commercial and Strategic Segments
18 hours ago

Katie Zacharia fired days after taking over as White House press secretary: Reports
19 hours ago

`TOP NEWS` IN MEDIA, MARKETING AND ADVERTISING

Durga Puja 2026: How brands tap into stories behind the celebrations

18 hours ago

#e4mXplains: Google is giving advertisers more control over ad budgets. But how much?

18 hours ago

From Celine Dion to Smriti Mandhana: How Barbie became a multi-generational cultural IP

18 hours ago

Hit or Miss: The week in ads

17 hours ago

Jewellery Brands: What really drives the buying decision?

19 hours ago

READ E-PAPER

View All

Festive ad fraud puts brand trust and marketing returns at risk
2 days ago

This festive season, brands are approving systems, not just ads
3 days ago

The great Pujo land grab: Brands compete for space on Kolkata’s streets
4 days ago

The Great Puja Shopping Rush: Eastern India's markets get ready for the festive season
5 days ago

Market turbulence puts festive ad spends to the test
5 days ago

Kavya Maran's Upcoming Wedding

NDTV Editorial Appointment

Sports Authority Appointment

Jaimit Doshi's New Role

Trending Companies
View All

Essel Group

Havas Media Network UK

McCann India

NDTV

View All

D2C Brands Embrace Offline Retail for Sustainable Growth

When does online hit a wall? D2C stakeholders decode the offline shift

As digital-first brands hit scale, the next growth challenge may lie beyond the screen, pushing stores from optional to strategic

1 week ago

Navigating Digital Marketing Challenges in Real Estate

Can real estate’s digital intelligence survive the final mile?

1 week ago

Navigating Creativity and Disobedience in Modern Advertising

Does creativity need more disobedience in the age of dashboards?

1 week ago

Media CEOs Demand TV Ratings Restoration Amid Ongoing Blackout

4 CEOs, 1 demand, zero impact: TV ratings blackout exposes limits of industry forums

1 week ago

India's Unique Role in Shaping Agentic Commerce Trends

Why India is a stress test for agentic commerce

03-October-2026

International News
View All

Elizabeth Rutledge to Retire as American Express Global CMO in 2027

American Express Global CMO Elizabeth Rutledge to retire in March 2027 after 37 years
1 day ago

Megan Matlock Promoted to Senior VP of Marketing at FanDuel

Megan Matlock named Senior Vice President of Marketing at FanDuel
2 days ago

Patrick Finnegan Takes the Helm as Chevrolet's Global Marketing Director

General Motors’ Patrick Finnegan named Chevrolet’s Global Marketing Director
5 days ago

Rizki Akbar Takes Charge of Marketing Activation at XLSMART

Rizki Akbar takes on marketing activation leadership role at Jakarta-based XLSMART
1 week ago

Industry Briefing
View All

Zee Music Company signs singer-songwriter and actress Noor Chahal

7 hours ago

Time OOH Elevates Amit Unadkat to Vice President – Nation Head – Direct Client Partnership

1 day ago

Tanisha Aich Joins JioStar as New Marketing Manager

BW Businessworld's The Future Finance Office Returns: Top India CFOs to convene in Jaipur

2 days ago

e4m zest
View All

The fifth edition of the e4m Real Time Programmatic Advertising Conference brought together marketers, publishers and ad-tech leaders to discuss programmatic advertising and media intelligence

e4m Real Time Programmatic Ads Conference Addressed Key Shifts In Digital Advertising

5 days ago

View Gallery

Winners of e4m Real Time Programmatic Awards 2026

e4m Real Time Programmatic Awards 2026 Celebrated Excellence In Programmatic Advertising

5 days ago

View Gallery

Winners of 10th Edition of BW Hotelier #IHA2026

BW Hotelier Indian Hospitality Summit & Awards Marked A Decade Of Growth And Evolution

5 days ago

View Gallery

Winners of the Pitch Finovate BFSI Marketing Awards 2026

Pitch Finovate Awards 2026 Recognised Innovation In BFSI and Fintech Marketing

1 week ago

View Gallery

Winners of the Truecaller Ads Pitch BFSI Marketer Awards, Dr. Annurag Batra of BW BusinessWorld and exchange4media, Nawal Ahuja of exchange4media

Truecaller Ads Pitch BFSI Marketer Awards 2026 Celebrates BFSI Marketers

1 week ago

View Gallery

Samit Shetty of Autodesk India & SAARC, Actor Vatsal Sheth of Prismix Studios, Sudeep Lahiri of Collective Artists Network, Rajeev Rastogi of White Apple Studios, Mandar Natekar of NeuralGarage, Pankaj Mishra of Sony Pictures Networks India (SPNI), Kaveri Das of Zee 5 and &TV, Franklin Tuscano of IWMBuzz

IWMBuzz India Web Fest Season 8 Explored The Future Of Web Entertainment

1 week ago

View Gallery

Dr Annurag Batra of BW BusinessWorld and exchange4media, Nitin Mittal (Board Member) of Saptharushi, Venkatesh Babu of Saptharushi, Gowthaman Ragothaman of Saptharushi, Tarun Kishore of Saptharushi, Nawal Ahuja of exchange4media

Pitch BFSI Summit 2026 Explored Trust And Innovation In Financial Marketing

28-September-2026

View Gallery

Hiran Prashant, Jury Pradeep Panigrahi, Jury Noor Fathima Warsia, Mitika Bajpai, Jury Dr. Annurag Batra, Madhur Jain, Saeem Rizvi, Divya Gaikwad, Rahul Matta, Kumara Guru, Vijay Pareek, Samdarshi, Rahul Kanuganti, Hasan Rahib Mehdi; Winners of BW Sustainability 40 Under 40

BW Sustainable World Conclave 2026 Decoded The Next Phase Of Sustainable Business

28-September-2026

View Gallery

The Future of Design Awards 2026 Winners

BW Future Of Design Summit & Awards 2026 Explored What Lies Next For Design

28-September-2026

View Gallery

Tejkarran Singh Bajaj of Zee Entertainment Enterprises Limited, Kartik Sharma of Omnicom Group, Dr. Annurag Batra of BW Businessworld and exchange4media, Siddharth Laik of IWMBuzz

Industry Leaders Gather For Festivities At The Mehrotras’

28-September-2026

View Gallery

e4m VIDEO
View All

Bloomberg Media on India’s Growing Subscription Potential

How is Bloomberg Media evolving its video strategy for India and global audiences?

Pooja Baid, Chief Marketing Officer, Philips Domesetic Appliances at The Maddies 2026

Virat Kohli on LinkedIn: Why Celebs Are Trading Instagram for LinkedIn Equity

From Search to Shortlist: How AI Is Influencing India’s Festive Buying Journey

From Indore to WME: Raj Shamani’s Next Big Move

How Audi India Is Using Communications to Drive Its Next Phase of Growth | Gaurav Sinha

Building Brands Beyond the Product: Abhinav Iyer on BFSI Marketing & Consumer Trust

Nithya Ravi on Programmatic Advertising in a Privacy-First World | Godrej Consumer Products

Kaushik Vedula on Data, Technology & the Future of Programmatic Marketing | Castrol

MOST READ STORY

Reliance Digital back with Festival of Electronics: Deals on iPhone 17 Pro & Appliances
1 week ago

Deepak Chhabria quits JioStar; steps down as Executive Vice President at Star Plus
6 days ago

Cheil X taps Ogilvy’s Tania Sinha for Delhi, Reckitt’s Geetika Chadha for influencer mktg
6 days ago

Rachana Khanzode promoted to Director – Marketing & Communications at Maximus India
6 days ago

MIB draws regulatory line between OTT and TV broadcasting in AIDCF-Waves dispute
6 days ago

We Asked ChatGPT to Rule the World. It Proposed 5 Laws, Then Dropped a Bombshell

Sthanika's Sieve 31B Beats Jev, Perplexity Models in Global AI Benchmark

Ambi Raises $26 Million for AI Assistant That Listens in the Background

Formial Labs Raises Rs 2.88 Crore in Pre-Seed Funding Led by Zeropearl VC

People-Movement
View All

Sports Authority of India appoints Ashvin Mishra Bharat as Media Consu...

14 hours ago

Jaimit Doshi named Chief Brand Officer - Head of Digital & AI at Bhart...

14 hours ago

DirectX appoints Ipsita Johri Rane as SVP, Strategy & Head, Brand Solu...

16 hours ago

Mahindra Group names Fritz Fernandes as Head - Events & Partnerships,...

18 hours ago

NDTV appoints Meher Bajwa as Editor of NDTV Good Times

13 hours ago

STAY CONNECTED

165829

Facebook Likes

39239

X Followers

189350

27458

Youtube Subscribers

125986

Instagram Followers

7601

INTERVIEW

ITC’s Rohit Dogra on how e-commerce, quick commerce are reshaping India’s agarbatti market

14-August-2026

We are experimenting with performance marketing: MTR Foods’ Anupam Nair
22-July-2026

Corporate communications has a new job, making trust visible: Danielle Gracias
30-June-2026

Philips bets on India’s mother & baby market; channels 60% of marketing budget to creators
09-April-2026

GUEST COLUMN

Jewellery Brands: What really drives the buying decision?
19 hours ago

Surrogate Advertising: How liquor brands keep their voice alive
1 day ago

Dakkhinayan@GK2: Tradition, sustainability and a Puja for everyone
2 days ago

Why are tile adhesive brands betting on Bollywood stars?
3 days ago

We’re teaching AI to do the work. But who’s teaching the next generation?
3 days ago

Media

Television

Digital

Out of Home

Radio

TELEVISION

We are enablers, not regulators: MIB's Senthil Rajan on India’s $100B media ambition

Joint Secretary says government’s role is to remove policy bottlenecks, ease doing business and help the media and entertainment industry tap global markets

1 day ago

Delete 30-min content mandate: Avinash Pandey of IBDF urges govt to ease broadcast rules

1 day ago

As BARC ratings blackout persists, CTV industry plans independent measurement framework

1 day ago

MIB Secretary Chanchal Kumar urges media industry to invest in original IP, back creators

2 days ago

CII calls for TV ratings restoration, flags loss of advertiser confidence

2 days ago

DIGITAL

Google is giving advertisers more control over ad budgets. But how much?

Google’s new tools offer advertisers more flexibility in budget allocation, but non-binding limits, bundled channels and automated decisions raise questions about how much control they really gain

18 hours ago

Google's AI publisher payments could rewrite the SEO playbook

1 day ago

GST demands against Dream11, Gameskraft, Play Games 24x7 cut by ₹52,915 crore

2 days ago

New model, who dis? Inside Big Tech’s AI marketing arms race

2 days ago

Anthropic Q3 2026 revenue jumps 45% to $16.8B, reports first adjusted profit ahe...

2 days ago

OUT OF HOME

SIMCA Advertising bags advertising rights at Shirdi Airport

The allotment covers advertising space on the external part of the terminal at Shirdi Airport

2 days ago

IOAA calls for uniform enforcement & clearer rules; willing to work with BMC

1 week ago

OOH policy already exists. What’s stopping BMC from enforcing it? Asks Industry

1 week ago

Mayor’s ‘Flex-Free Mumbai’ Push: Illegal ads put OOH’s credibility under scrutin...

1 week ago

An open letter to the Prime Minister

17-September-2026

PRINT

DB Corp’s Q2 advertising revenue stands at Rs 411 crore

As per the publisher, the 6.4% year-on-year decline in ad revenue in Q2 FY27 was on account of Navratri shifting from the September quarter last year to the December quarter this year

2 days ago