Marketing Initiative

KFC

KFC enters the ChatGPT ad space, takes advertising beyond search

Latest News

Ajit Belani

Celebrating Ajit Belani: A journey of innovation and marketing leadership
56 minutes ago

Tata Trusts asks Tata Sons to explore alternatives to listing
1 hour ago

Tata Sons considers Rs 25,000 crore share buyout from SP Group
1 hour ago

Celebrating Rohit Jawa’s journey of leadership and transformation
1 hour ago

Applebee's picks BBDO Chicago as new creative agency of record
1 hour ago

Celebrating Amarjit Singh Batra’s remarkable journey
2 hours ago

Bhavna Verma moves on from Hindustan Unilever
3 hours ago

Celebrating Varun Mathur: From sports marketing to global cinema and AI-led storytelling
3 hours ago

CCI nod for Poonawalla, Westview Cricket acquisition of Rajasthan Royals, 2 overseas teams
3 hours ago

Duplicated reach: The media waste hiding in plain sight
4 hours ago

`TOP NEWS` IN MEDIA, MARKETING AND ADVERTISING

Zee Entertainment Shareholders Reappoint Five Board Directors

Zee shareholders approve reappointment of five directors

Court

Madison vs CCI: Delhi HC sets December 15 hearing; interim protection continues

DPIIT

DPIIT puts Rs 4-crore social media mandate up for grabs

Are AI platforms building advertising’s next walled gardens?

Brands Embrace Comedy for Lasting Audience Connections

Why are brands willing to spend to become part of a joke?

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Impact Cover

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Brands Embrace Ganesh Chaturthi with Modern Celebrations

Ganesh Chaturthi: Brands celebrate Bappa in style
4 days ago

Premium chocolates

The festive gifting basket is changing. Premium chocolate is moving up
1 week ago

Ganesh Chaturthi

When festivals become markets: Why Ganesh Chaturthi matters to brands
1 week ago

Festive Creator Economy

Festive creator marketing moves beyond Diwali as brands chase regional relevance
1 week ago

Festive Season 2026

Festive Season 2026: Will brands spend their way back to optimism?
02-September-2026

Trending Topics
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Ajit Belani's Leadership Journey

Tata Trusts and Tata Sons

Tata Sons Share Buyout Consideration

Rohit Jawa's Leadership Journey

Trending Companies
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Whiteland Corporation

Bhagwati Products Limited

Essel Group

Tata Infomedia

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Samsung Capitalizes on Apple's Foldable Launch with Real-Time Marketing

How Samsung turned Apple’s first foldable into a global competitive-marketing moment

As Apple entered the foldable smartphone category, Samsung used the moment to put seven years of category experience, humour and g...

Festive Creator Economy

Festive creator marketing moves beyond Diwali as brands chase regional relevance

Sudhir Sitapati

Sudhir Sitapati: Celebrating a journey of brands, leadership and transformation

03-September-2026

Publicis Secures PepsiCo's Global Media Account, Exits Coca-Cola Bid

Publicis wins PepsiCo's global media account, exits Coca-Cola pitch

03-September-2026

TV channels

Broadcast rules get tougher: MIB adds graded penalties, eases some obligations

03-September-2026

International News
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Prerna Singh Mehrotra Takes Charge as Chief Client Officer at Dentsu

Prerna Singh Mehrotra named Chief Client Officer, APAC & CEO - Singapore at dentsu
2 hours ago

Fintan Gillespie Joins Pinterest as UK & Ireland Managing Director

Snap’s Fintan Gillespie joins Pinterest as UK & Ireland Managing Director
1 day ago

Jai Kotecha Expands Role as President of Social at Ogilvy Group UK

Grey London CEO Jai Kotecha takes on additional role at Ogilvy Group UK
2 days ago

James Law elevated to Head of Marketing Technology at Canva

James Law elevated to Head of Marketing Technology at Canva
2 days ago

Industry Briefing
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Anto Joseph Appointed Editor of The Financial Standard Business Daily

Anto Joseph takes over as Editor of The Financial Standard, TNIE’s upcoming business daily

Engagement vs. Legitimacy: The Dilemma of Taliban Governance in Afghanistan

Half a Nation, Whole Recognition

JioStar Launches 'Jungle Tales with Mowgli' for Kids and Families

JioStar unveils ‘Jungle Tales with Mowgli’ under Kids & Family portfolio

Spikes Asia evolves into LIONS Asia

Spikes Asia evolves into LIONS Asia

Chef Mantra – Project K Season 6 kicks off

Chef Mantra – Project K Season 6 kicks off

Aditya Babbar

Aditya Babbar completes 15 years at Samsung Mobile

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Anupam Nair of MTR Foods, Diptakirti Chaudhuri of Casagrand, Janani Sundararajan of LinkedIn Marketing Solutions, Ratnesh Pandey of Schneider Electric India, Tarun Ummat of Teads India, Varun Khanna of Licious, Sujata Singh of Havas Media India

Pitch CMO Summit 2026 Bengaluru Explores Brand Love In An Age Of Disruption

3 days ago

Winners of the BW People HR Excellence Awards 2026

BW People Horizon 2026 Explores AI, Skills And The Future Of Work

3 days ago

Winners of IMA South 2026

Indian Marketing Awards South 2026 Recognises Marketing Excellence

3 days ago

Award winners of BW Chief Data & AI Officers Awards and BW Tech 40 under 40 Awards 2026 along with Dr Annurag Batra of BW BusinessWorld and exchange4media

BW Chief Data & AI Officers Summit Spotlights The Rise of Agentic AI

1 week ago

Winners of BW Top Education Brands 2026

BW Education Summit 2026 Explored The Making Of Future Education Brands

31-August-2026

Sampada Pawar, Aparna Joshi, Prasoon Joshi of Prasar Bharati and Omnicom Advertising Group– India, Creative Consultant and Film Director Sonal Dabral, Anil Bathwal of The Kati Roll Company, Partha Sinha of McKinsey, Advertising veteran Bobby Pawar, Chaitali Sinha, Beverly Dabral, Soma Basu, Kamal Basu of McCann Worldgroup

Bobby Pawar Launches Debut Poetry Collection

31-August-2026

Designer and Actor Riddhima Kapoor Sahni, Rajya Sabha MP Kartikeya Sharma, Delhi Chief Minister Smt. Rekha Gupta, Haryana MLA Shakti Rani Sharma

We Women Want Conclave & Shakti Awards 2026 Celebrates Changemakers

24-August-2026

Actor and Politician Kamal Haasan, Dr. Subhash Chandra of Essel Group

Essel Group At 100: Zee Tamizh Celebrates A Century Of Stories And Legacy

24-August-2026

Veteran Actor Mammootty and Dr. Subhash Chandra of The Essel Group

Zee Keralam Marks Essel Group’s 100-Year Legacy With A Grand Celebration

17-August-2026

Rajiv Dubey of Dabur, Mayank Prabhakar of vivo India, Neha Khullar of Kenstar, Ipshita Chowdhury of Motorola Mobility, Samir Sethi of PolicyBazaar, Sajit Gopal of Jubilant FoodWorks Ltd., Sudip Sanyal of Zenith Media

ShareChat & Moj Culture Intelligence Summit Explores Culture-Led Branding

17-August-2026

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Murugavel Janakiraman on Trust, Tradition & the Modern Indian Consumer

Murugavel Janakiraman on Trust, Tradition & the Modern Indian Consumer

ZICR on AI, Independent Music and the Future of Music Production

ZICR on AI, Independent Music and the Future of Music Production

From Silos To Synergy: Bridging The Gap Between Bold Vision & Technical Reality

From Silos To Synergy: Bridging The Gap Between Bold Vision & Technical Reality

Is India Behind in the AI Race? Policybazaar’s Chief Data Scientist Explains

Is India Behind in the AI Race? Policybazaar’s Chief Data Scientist Explains

How Do You Win the Battle for Attention? | Shaily Mehrotra

How Do You Win the Battle for Attention? | Shaily Mehrotra

Can You Really Go Iconic Without Going Offline? | Saahil Nayar

Can You Really Go Iconic Without Going Offline? | Saahil Nayar

What Does an Effective Festive Strategy Look Like? | Srikar Adavi

What Does an Effective Festive Strategy Look Like? | Srikar Adavi

The One Golden Tip Every New Founder Needs to Hear | Kunal Danda

The One Golden Tip Every New Founder Needs to Hear | Kunal Danda

What Is India’s D2C Ecosystem Getting Right? | Pratik Agrawal

What Is India’s D2C Ecosystem Getting Right? | Pratik Agrawal

The Reality of Being a Founder | Vimarsh Razdan

The Reality of Being a Founder | Vimarsh Razdan

Murugavel Janakiraman on Trust, Tradition & the Modern Indian Consumer

ZICR on AI, Independent Music and the Future of Music Production

From Silos To Synergy: Bridging The Gap Between Bold Vision & Technical Reality

Is India Behind in the AI Race? Policybazaar’s Chief Data Scientist Explains

How Do You Win the Battle for Attention? | Shaily Mehrotra

Can You Really Go Iconic Without Going Offline? | Saahil Nayar

What Does an Effective Festive Strategy Look Like? | Srikar Adavi

The One Golden Tip Every New Founder Needs to Hear | Kunal Danda

What Is India’s D2C Ecosystem Getting Right? | Pratik Agrawal

The Reality of Being a Founder | Vimarsh Razdan

MOST READ STORY

Partha Ghosh bids goodbye to Air India

Partha Ghosh bids goodbye to Air India
2 days ago

Cognizant appoints Bindya Raj as Vice President, Global GTM Head

Cognizant appoints Bindya Raj as Vice President, Global GTM Head
6 days ago

Festive media bets shift upstream as brands chase intent before Diwali ad inflation

Festive media bets shift upstream as brands chase intent before Diwali ad inflation
1 day ago

How Samsung turned Apple’s first foldable into a global competitive-marketing moment

How Samsung turned Apple’s first foldable into a global competitive-marketing moment
6 days ago

From Hutch to Vi: The advertising journey of a telecom brand
2 days ago

Cloudflare Lets Websites Block AI Training While Staying Visible on Google

Mistral AI Partners With Mozilla to Power Firefox Smart Window

AWS Puts Code in Control as AI Agents Take on Airline Rebooking

Is AI Becoming Better Than Google at Finding What Consumers Want?

Pitch Finovate 2026

IMA

People-Movement
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Bhavna Verma moves on from Hindustan Unilever

Bhavna Verma moves on from Hindustan Unilever

3 hours ago

Zee shareholders approve reappointment of five directors

Zee shareholders approve reappointment of five directors

3 hours ago

Philips elevates Pushpa V as Consumer Marketing Leader - India

Philips elevates Pushpa V as Consumer Marketing Leader - India

4 hours ago

Chaitali Mehendale joins IDFC First Bank as VP Content & Creative Lead

Chaitali Mehendale joins IDFC First Bank as VP Content & Creative Lead

5 hours ago

Prerna Singh Mehrotra named Chief Client Officer, APAC & CEO - Singapore at dentsu

Prerna Singh Mehrotra named Chief Client Officer, APAC & CEO - Singapore at dentsu

2 hours ago

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Automotive

INTERVIEW

ITC’s Rohit Dogra on how e-commerce, quick commerce are reshaping India’s agarbatti market

ITC’s Rohit Dogra on how e-commerce, quick commerce are reshaping India’s agarbatti market

We are experimenting with performance marketing: MTR Foods’ Anupam Nair

We are experimenting with performance marketing: MTR Foods’ Anupam Nair
22-July-2026

Corporate communications has a new job, making trust visible: Danielle Gracias

Corporate communications has a new job, making trust visible: Danielle Gracias
30-June-2026

Philips bets on India’s mother & baby market; channels 60% of marketing budget to creators

Philips bets on India’s mother & baby market; channels 60% of marketing budget to creators
09-April-2026

GUEST COLUMN

Shantomoy Ray

Attention is earned
4 hours ago

Gour Gupta

Brand Modi: From recognition to relevance
5 hours ago

Rajlaxmi Singh

Half a Nation, Whole Recognition
17 hours ago

Niraj Ruparel

From a hologram in 2013 to an AI-powered India: A personal journey of inspiration
19 hours ago

Shubhranshu Singh

‘A proposition of consequence over volume’
19 hours ago

Media

TELEVISION

‘A proposition of consequence over volume’

‘A proposition of consequence over volume’

Media and marketing veteran Shubhranshu Singh writes on NDTV’s decision to drop 24x7 from their logo, and the philosophy of ‘When It Really Matters’

Prasar Bharati to hold DD Free Dish MPEG-4 auction on Sep 24

Prasar Bharati to hold DD Free Dish MPEG-4 auction on Sep 24

TRAI drops weekly TV ad reporting requirement after 12-minute ceiling removed

TRAI drops weekly TV ad reporting requirement after 12-minute ceiling removed

TRAI’s broadcasting mandate: Regulator of carriage or protector of intermediaries?

TRAI’s broadcasting mandate: Regulator of carriage or protector of intermediaries?

Celebrating Rahul Kanwal: A career built on news, leadership and reinvention

Celebrating Rahul Kanwal: A career built on news, leadership and reinvention

DIGITAL

Celebrating Amarjit Singh Batra’s remarkable journey

Celebrating Amarjit Singh Batra’s remarkable journey

From pioneering digital marketplaces to transforming music streaming, Batra’s journey reflects innovation and leadership

DPIIT puts Rs 4-crore social media mandate up for grabs

DPIIT puts Rs 4-crore social media mandate up for grabs

Duplicated reach: The media waste hiding in plain sight

Duplicated reach: The media waste hiding in plain sight

Are AI platforms building advertising’s next walled gardens?

Are AI platforms building advertising’s next walled gardens?

AI is not the problem. How we use it is

AI is not the problem. How we use it is

OUT OF HOME

An open letter to the Prime Minister

An open letter to the Prime Minister

Guest Column: On PM Narendra Modi’s 76th birthday, Yuvrraj Agarwaal, Chief Strategy Officer, Laqshya Media Group, reflects on 12 years of impact on the media business and what the industry wants

OOH measurement is evolving. But is the industry ready for one currency?

OOH measurement is evolving. But is the industry ready for one currency?

OTT on OOH: Why streaming players are moving outdoors

OTT on OOH: Why streaming players are moving outdoors

The economics of competitive OOH: Is it worth it?

The economics of competitive OOH: Is it worth it?

Mumbai LED hoardings under probe over permissions, tendering and safety concerns

Mumbai LED hoardings under probe over permissions, tendering and safety concerns

PRINT

BW Businessworld’s ‘Inheritors’ issue examines the next chapter of Indian family business

BW Businessworld’s ‘Inheritors’ issue examines the next chapter of Indian family...

The latest issue explores how next-generation leaders are building businesses, assuming greater responsibility and preparing family enterprises for the future

The Hindu forgoes ad revenue for controversial Dera Sacha Sauda ad

The Hindu forgoes ad revenue for controversial Dera Sacha Sauda ad

ABC seeks govt nod to audit digital news circulation

ABC seeks govt nod to audit digital news circulation

The Hindu's Dera Ad Row: Can a disclaimer soften Front Page blow?

The Hindu's Dera Ad Row: Can a disclaimer soften Front Page blow?

BCCL restructuring may cut 5-10% of workforce across departments & publications

BCCL restructuring may cut 5-10% of workforce across departments & publications

RADIO

Radio advertising grows 1.2% in Jan-Jul 2026; real estate leads with 17% share: TAM AdEx

Radio advertising grows 1.2% in Jan-Jul 2026; real estate leads with 17% share: TAM AdEx

At the advertiser level, Maruti Suzuki India retained the top position on radio during January-July 2026

ENIL posts consolidated revenue of Rs 113 crore in Q1

ENIL posts consolidated revenue of Rs 113 crore in Q1

Saurabh Wadekar promoted to Group Business Head at MY FM

Saurabh Wadekar promoted to Group Business Head at MY FM

A P Parigi: The enduring power & voice of Radio

A P Parigi: The enduring power & voice of Radio

TDSAT orders FM broadcaster to pay Rs 92.7 lakh, ‘vacate Prasar Bharati infrastructure’

TDSAT orders FM broadcaster to pay Rs 92.7 lakh, ‘vacate Prasar Bharati infrastr...