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The great AI content glut: When everyone can make everything
Brand experts say AI brings the advantage of combining production capacity with audience intelligence and the differentiation now...
International News
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People-Movement
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TELEVISION
JioStar’s Ishan Chatterjee reveals regional languages account for 90% of IPL watch time
JioStar recorded over 1.2 billion viewers during IPL 2026, with regional languages accounting for 90% of watch time, says its Sports CEO Ishan Chatterjee
DIGITAL
Indian diaspora is dying to connect with India: Prasoon Joshi, Prasar Bharati Chairman
Joshi said Prasar Bharati needed to accelerate its adoption of technology and reach younger generations while maintaining a balance between entertainment and cultural responsibility
OUT OF HOME
An open letter to the Prime Minister
Guest Column: On PM Narendra Modi’s 76th birthday, Yuvrraj Agarwaal, Chief Strategy Officer, Laqshya Media Group, reflects on 12 years of impact on the media business and what the industry wants
Celebrating Satyajit Sengupta: A career built across India’s media landscape
His career has taken him across distinct media portfolios and markets
RADIO
Beyond the radio spot: Up to 45% of festive briefs go multi-platform
As festive ad spends climb 10-15%, nearly half of high-value campaigns are going multi-platform, forcing broadcasters to bundle airtime with digital, creators and activations to stay in the game
