Marketing Initiative

ShareChat and Moj

ShareChat and Moj add 'Micro-Dramatic' Twist to Festive Brand Building

From Visibility to Intelligence: How Data and AI Are Redefining India's Festive Advertising Playbook

From Visibility to Intelligence: How Data & AI Are Redefining Festive Advertising Playbook

Reliance Digital rolls out Festival of Electronics offers with discounts

Reliance Digital rolls out Festival of Electronics offers with discounts

Latest News

Puneet Anand moves on from Hyundai Motor India after nearly 29 years

Puneet Anand moves on from Hyundai Motor India after nearly 29 years
10 hours ago

Astrotalk disappears from Apple App Store, company says working to restore availability
10 hours ago

TVS Motor’s India 2W business head Gaurav Gupta resigns
11 hours ago

TVS Motor elevates Aniruddha Haldar to lead two-wheeler business as Gaurav Gupta resigns
11 hours ago

Manan Doshi joins Messe Muenchen India
11 hours ago

Brands that turned Microsoft Outlook outage into marketing gold
12 hours ago

Growth, Trust & Profitability: Anil Dua to deliver special address at Pitch BrandTalk 2026
12 hours ago

TRAI flags 19.9 billion suspected spam calls and SMS using AI in Q2 FY27
12 hours ago

Founder Fuel looking for international marketing agency partners
12 hours ago

Google invests in micro-drama platform Rigi
12 hours ago

`TOP NEWS` IN MEDIA, MARKETING AND ADVERTISING

TVS Motor elevates Aniruddha Haldar to lead two-wheeler business as Gaurav Gupta resigns

TVS Motor elevates Aniruddha Haldar to lead two-wheeler business as Gaurav Gupta resigns

Brands Challenge Q-Commerce Ads Over Media Wastage Issues

Q-commerce advertising faces accountability test as brands question media wastage

Growth, Trust & Profitability: Anil Dua to deliver special address at Pitch BrandTalk 2026

Imtiyaz Vilatra Expands Role as Chief Commercial Officer at Dentsu India

Imtiyaz Vilatra takes on additional role of Chief Commercial Officer at Dentsu India

Gaurav Gupta

TVS Motor’s India 2W business head Gaurav Gupta resigns

Martech

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Impact Cover

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Digital-First Brands Boost Billboard Spending This Festive Season

Why digital-first brands are buying more billboards this festive season
3 days ago

diwali

When brands force their way into festivals, where does relevance end?
4 days ago

Diwali

Diwali is over, now comes the real quick-commerce test for brands
4 days ago

How brands are putting fresh spins on familiar festive narratives

Diwali 2026: How brands are putting fresh spins on familiar festive narratives
6 days ago

diwali

From pop-up stalls to flexi holidays: Ad agencies light up workplaces with a new Diwali pl...
1 week ago

Trending Topics
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Puneet Anand's Departure from Hyundai

Astrotalk App Store Availability

Gaurav Gupta Resignation

TVS Motor Leadership Changes

Trending Companies
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Hyundai

Bhagwati Products Limited

AstroTalk

Molecular Company

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Sandeep Goyal and Kartik Sharma Join BARC Board to Boost AAAI Influence

AAAI nominates Sandeep Goyal and Kartik Sharma to BARC board

Srinivasan Swamy’s nomination to the BARC board was reversed following Sandeep Goyal’s election as President of the Advertising Ag...

Asit Kumarr Modi Discusses TMKOC's Evolution Beyond TV Ratings

We have moved beyond TV ratings: Asit Kumarr Modi of TMKOC on BARC blackout

2026 ABC Data Reveals Shifts in India's Newspaper Circulation Trends

ABC Circulation Data 2026: Who gained, who lost in India’s newspaper market?

BARC Shutdown Threatens 1,500 Jobs as TV Industry Faces Layoffs

TRP blackout: BARC possible shutdown puts 1,500 jobs at risk; industry braces for layoffs

anant ambani

Anant Ambani rewards Network18 staff with mid-year incentives

28-October-2026

International News
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Joan Colletta joins The Clorox Company as VP - Brand Building and Growth
18 hours ago

Adam Kennedy Named New CEO of VML ANZ Starting January 2027

Adam Kennedy to succeed Paul Bradbury as CEO of VML ANZ
1 day ago

Kriti Jhanji joins Grace Foods UK as Brand Manager
1 day ago

Agustina Sartori Promoted to VP of Agentic Commerce at Ulta Beauty

Agustina Sartori elevated to VP of Agentic Commerce & Experience at Ulta Beauty
1 day ago

Industry Briefing
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modi

Agricultural development crucial for country's progress: PM Modi

PM Modi Celebrates Diwali with Journalists, Discusses Media's Role

Glimpses: PM Modi meets journalists for Diwali celebrations

FUJIFILM Launches Instax Mini Evo Cinema Campaign on Noida Metro

FUJIFILM rides with Noida Metro for instax mini Evo Cinema

Bodhi Tree Systems Invests $180 Million in Adyar Ananda Bhavan

Bodhi Tree Systems invests $180 mn in Adyar Ananda Bhavan for majority stake

Lumov

Lumov seeks UGC creators and agencies for brand collaborations

Bright Outdoor Media Transitions to BSE and NSE Main Boards

Bright Outdoor Media debuts on BSE and NSE main boards

e4m zest
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Winners of BW Power Brands of India 2026

BW Brandcraft Conference Celebrates Power Brands of India and 30Under30 Award Winners

4 days ago

Maharashtra Cabinet Minister Ashish Shelar, Kailasnath Adhikari of Sri Adhikari Brothers Network, Markand Adhikari of Sri Adhikari Brothers

Markand Adhikari Hosts a Star-Studded Diwali Bash

4 days ago

WPP Media wins Media Agency Network of the Year

EMVIES 2026: Celebrating The People And Ideas Behind Great Media Work

1 week ago

Winners of the 18th Realty+ Conclave & Excellence Awards

Innovation Celebrated At The 18th Realty+ Conclave And Excellence Awards

1 week ago

Actor & Entrepreneur Tamannaah Bhatia, Tamanna Inamdar of NDTV, Rahul Kanwal of NDTV, Ashishkumar Chauhan of National Stock Exchange, Mandeep Singh of NDTV, Niraj Shah of NDTV

NDTV’s Star-Studded Diwali Bash

1 week ago

Ramkrishna Naik of Kansai Nerolac, Amit Gheji of Ashirvad Pipes by aliaxis, Sidheshwar Sharma of Jio- BP, Ashish Morone of HDFC Bank, Aniruddha Haldar of TVS Motor Company, Bhaskar Ramesh of JioStar, Sunil Gadgil of The Duracell Company, Kaushik Vedula of Castrol India, Ajay Dang of UltraTech Cement, Bishwajeet Samal of Volkswagen, Allen Eric of Marico, Jiten Mahendra of Shoppers Stop, Rajeeb Kumar Dash of Adani Realty, Nawal Ahuja of exchange4media, Priyanka Mehra of COMvergence, Rajesh Jejurikar of Mahindra & Mahindra Ltd, Pooja Asar of Tata Motors, Aditya Singh of Bajaj Consumer Care, Neelima Burra of Luminous Power Technologies

e4m Media Ace Jury Meet 2026 Celebrated A Decade Of Media Excellence

19-October-2026

The fifth edition of the e4m Real Time Programmatic Advertising Conference brought together marketers, publishers and ad-tech leaders to discuss programmatic advertising and media intelligence

e4m Real Time Programmatic Ads Conference Addressed Key Shifts In Digital Advertising

12-October-2026

Winners of e4m Real Time Programmatic Awards 2026

e4m Real Time Programmatic Awards 2026 Celebrated Excellence In Programmatic Advertising

12-October-2026

Winners of 10th Edition of BW Hotelier #IHA2026

BW Hotelier Indian Hospitality Summit & Awards Marked A Decade Of Growth And Evolution

12-October-2026

Winners of the Pitch Finovate BFSI Marketing Awards 2026

Pitch Finovate Awards 2026 Recognised Innovation In BFSI and Fintech Marketing

05-October-2026

e4m VIDEO
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Maneesh Mishra, CMO and Chief Product Officer, Bandhan Life at The Maddies 2026

Maneesh Mishra, CMO and Chief Product Officer, Bandhan Life at The Maddies 2026

Chai Pe Charcha with GIMI GIMI | The Korean Wave in Food & Consumer Experience

Chai Pe Charcha with GIMI GIMI | The Korean Wave in Food & Consumer Experience

Chai Pe Charcha with Sourav Acharyya, Regional Operations Manager, Meetha By Radisson

Chai Pe Charcha with Sourav Acharyya, Regional Operations Manager, Meetha By Radisson

Why Communications now has a seat at the table | Manali Pilankar, JM Financial

Why Communications now has a seat at the table | Manali Pilankar, JM Financial

Chai Pe Charcha with Gaurav Srivastava, Vice President –Customer Service, IndusInd General Insurance

Chai Pe Charcha with Gaurav Srivastava, Vice President –Customer Service, IndusInd General Insurance

Shwetal Basu on Building Brands and Staying Relevant in a Changing Market

Shwetal Basu on Building Brands and Staying Relevant in a Changing Market

Kalli Purie: Shaping the Next Chapter of India Today

Kalli Purie: Shaping the Next Chapter of India Today

India Today at 50: The Vision and Legacy of Aroon Purie

India Today at 50: The Vision and Legacy of Aroon Purie

Chai Pe Charcha with Ten X You

Chai Pe Charcha with Ten X You

Kalli Purie: Carrying Forward Aroon Purie’s Legacy, Shaping the Future

Kalli Purie: Carrying Forward Aroon Purie’s Legacy, Shaping the Future

Maneesh Mishra, CMO and Chief Product Officer, Bandhan Life at The Maddies 2026

Chai Pe Charcha with GIMI GIMI | The Korean Wave in Food & Consumer Experience

Chai Pe Charcha with Sourav Acharyya, Regional Operations Manager, Meetha By Radisson

Why Communications now has a seat at the table | Manali Pilankar, JM Financial

Chai Pe Charcha with Gaurav Srivastava, Vice President –Customer Service, IndusInd General Insurance

Shwetal Basu on Building Brands and Staying Relevant in a Changing Market

Kalli Purie: Shaping the Next Chapter of India Today

India Today at 50: The Vision and Legacy of Aroon Purie

Chai Pe Charcha with Ten X You

Kalli Purie: Carrying Forward Aroon Purie’s Legacy, Shaping the Future

MOST READ STORY

Reliance Digital rolls out Festival of Electronics offers with discounts

Reliance Digital rolls out Festival of Electronics offers with discounts
1 week ago

Mahindra & Mahindra appoints Shuchi Suri as Chief Sales and Marketing Officer- Automotive

Mahindra & Mahindra appoints Shuchi Suri as Chief Sales and Marketing Officer- Automotive
3 days ago

ZEEL shares rally 11% after company signals buyback, interim dividend proposal

ZEEL shares rally 11% after company signals buyback, interim dividend proposal
5 days ago

We acknowledge the mistake: Indian Express Digital CEO on photo row

We acknowledge the mistake: Indian Express Digital CEO on photo row
1 week ago

Harit Nagpal retires as Tata Play MD after 16-year stint, to remain on board

Harit Nagpal retires as Tata Play MD after 16-year stint, to remain on board
4 days ago

Nvidia CEO Jensen Huang Resigns Amid Controversy; Colette Kress Named Interim CEO

MARqentic Brings SEO and Marketing Research Tools to AI Assistants

Meta Launches Muse Ember, Its Cheapest AI Model for Agentic Tasks

India, GCC Nations to Hold AI and Energy Talks at Kochi Dialogue 2026

Do Good Awards

PITCH 30 Under 30 2026

People-Movement
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TVS Motor’s India 2W business head Gaurav Gupta resigns

TVS Motor’s India 2W business head Gaurav Gupta resigns

11 hours ago

TVS Motor elevates Aniruddha Haldar to lead two-wheeler business as Gaurav Gupta resigns

TVS Motor elevates Aniruddha Haldar to lead two-wheeler business as Ga...

11 hours ago

Manan Doshi joins Messe Muenchen India

Manan Doshi joins Messe Muenchen India

11 hours ago

Anil Poonia joins Invesco Asset Management (India) as Lead - Brand, Co...

12 hours ago

Puneet Anand moves on from Hyundai Motor India after nearly 29 years

Puneet Anand moves on from Hyundai Motor India after nearly 29 years

10 hours ago

TRENDING TOPIC

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Automotive

INTERVIEW

ITC’s Rohit Dogra on how e-commerce, quick commerce are reshaping India’s agarbatti market

ITC’s Rohit Dogra on how e-commerce, quick commerce are reshaping India’s agarbatti market

We are experimenting with performance marketing: MTR Foods’ Anupam Nair

We are experimenting with performance marketing: MTR Foods’ Anupam Nair
22-July-2026

Corporate communications has a new job, making trust visible: Danielle Gracias

Corporate communications has a new job, making trust visible: Danielle Gracias
30-June-2026

Philips bets on India’s mother & baby market; channels 60% of marketing budget to creators

Philips bets on India’s mother & baby market; channels 60% of marketing budget to creators
09-April-2026

GUEST COLUMN

Gargi Sarkar

Branding is the accumulation of tiny moments
14 hours ago

Dr Bhuvan Lall

Ramayana - The immortal tale’s journey to the screen
17 hours ago

Sandeep Goyal

When the Founder becomes the risk
19 hours ago

Ganapathy Viswanathan

From wrist watches to brain wearables: What next?
20 hours ago

Prathap Suthan

‘Advertising is a wonderful profession. Learning never stops’
1 day ago

Media

TELEVISION

Dish TV's Q2 operating revenue stands at ₹292 crore

Dish TV's Q2 operating revenue stands at ₹292 crore

Dish TV slashes Q2 marketing spend to ₹30.2 crore as losses widen to ₹295.7 crore

PIB to absorb CBC as MIB overhauls government communication structure

PIB to absorb CBC as MIB overhauls government communication structure

Zee Entertainment board approves Rs 600-crore share buy-back plan

Zee Entertainment board approves Rs 600-crore share buy-back plan

Never cheat your job: Times Network’s Shamsher Singh shares career advice

Never cheat your job: Times Network’s Shamsher Singh shares career advice

MIB scrutiny of DPO ratings sparks concerns of a new landing page-like revenue model

MIB scrutiny of DPO ratings sparks concerns of a new landing page-like revenue model

DIGITAL

Astrotalk disappears from Apple App Store, company says working to restore availability

Astrotalk disappears from Apple App Store, company says working to restore availability

The astrology platform has acknowledged that its iOS app is currently unavailable for download but has not disclosed the reason behind its absence from Apple's App Store

TRAI flags 19.9 billion suspected spam calls and SMS using AI in Q2 FY27

TRAI flags 19.9 billion suspected spam calls and SMS using AI in Q2 FY27

Google invests in micro-drama platform Rigi

Google invests in micro-drama platform Rigi

OpenAI, Google, Anthropic, Meta and SpaceX sued over frontier AI development

OpenAI, Google, Anthropic, Meta and SpaceX sued over frontier AI development

Q-commerce advertising faces accountability test as brands question media wastage

Q-commerce advertising faces accountability test as brands question media wastag...

OUT OF HOME

DMRC opens co-branding bids for 12 stations as submission window closes on Nov 16

DMRC opens co-branding bids for 12 stations as submission window closes on Nov 1...

The 10-year licence covers 12 stations from Delhi Gate to Badarpur Border, with an EMD of Rs 10.61 lakh per schedule and bids closing on Monday

Mumbai's waterfront advertising: Will OOH brands take the plunge?

Mumbai's waterfront advertising: Will OOH brands take the plunge?

Mumbai floating ads row: After outcry, minister says only 2 new boards proposed

Mumbai floating ads row: After outcry, minister says only 2 new boards proposed

Mumbai’s floating ad plan faces opposition from citizens, political leaders

Mumbai’s floating ad plan faces opposition from citizens, political leaders

30-October-2026

Maharashtra Maritime Board plans floating ads at 20 Mumbai waterfront sites

Maharashtra Maritime Board plans floating ads at 20 Mumbai waterfront sites

22-October-2026

PRINT

Digital keeps growing, but newspapers aren't surrendering: What ABC 2026 reveals

Digital keeps growing, but newspapers aren't surrendering: What ABC 2026 reveals

Publishers are investing in journalism, reader engagement and distribution, while advertisers say newspapers continue to offer credibility, regional reach and influence

Can innovation keep print advertising relevant?

Can innovation keep print advertising relevant?

BW Businessworld unveils B-School Rankings 2026

BW Businessworld unveils B-School Rankings 2026

Celebrating Harshvardhan Bhatkuly: The man who gave Goa's entrepreneurial spirit a voice

Celebrating Harshvardhan Bhatkuly: The man who gave Goa's entrepreneurial spirit...

MRUCI revives IRS with phased rollout and enhanced media measurement metrics

MRUCI revives IRS with phased rollout and enhanced media measurement metrics

RADIO

Happy Birthday: Sharat Bhattatiripad’s journey from FM radio to podcasts

Happy Birthday: Sharat Bhattatiripad’s journey from FM radio to podcasts

The former Fever Radio Network content head has spent more than two decades in media, leading FM programming teams and hosting conversations on everything from cricket to India’s chip industry

Radio Mirchi operator ENIL sees revenue dip amid weak advertising demand

Radio Mirchi operator ENIL sees revenue dip amid weak advertising demand

Beyond the radio spot: Up to 45% of festive briefs go multi-platform

Beyond the radio spot: Up to 45% of festive briefs go multi-platform

23-September-2026

Radio advertising can reinvent itself. The opportunity is bigger than the challenge

Radio advertising can reinvent itself. The opportunity is bigger than the challe...

22-September-2026

Radio advertising grows 1.2% in Jan-Jul 2026; real estate leads with 17% share: TAM AdEx

Radio advertising grows 1.2% in Jan-Jul 2026; real estate leads with 17% share:...

16-September-2026