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Is festive advertising in a race to catch up with the Q-Comm pace?
As quick commerce platforms squeeze festive shopping into minutes, agencies are redrawing creative, media and production plans for...
International News
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IWMBUZZ Digital Awards Season 8 Honours The Biggest Names In Ott & Web Entertainment
1 day ago
Sharechat & Moj Culture Intelligence Summit Convenes Leaders Shaping The Future Of Marketing
1 day ago
AI, DPI And Embedded Finance Take Centrestage At BW Disrupt Festival Of Fintech 6.0
20-July-2026
Cannes Lions 2026 Reaffirmed Its Position As The Global Meeting Ground For Creativity
29-June-2026
BW Momentum Conference & Merit Awards 2026 Marked A Celebration Of Marketing Excellence
29-June-2026
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TELEVISION
India-Sri Lanka Tests: Can Test cricket still create a winning proposition for brands?
The IPL has trained marketers to think in terms of enormous reach, high-frequency exposure and entertainment-led engagement. Test cricket offers none of those guarantees
DIGITAL
Meta, Google, others to face thousands of alleged social media addiction lawsuits in US
The US cases form part of a wider regulatory push around social media use and children
OUT OF HOME
Connect Network launches Agentic AI platform IMMERSIVE to power hyperlocal media...
According to Haresh Nayak, Founder & CEO, Connect Network Inc., IMMERSIVE is designed to understand real-world variables such as mobility patterns & consumer behaviour before creating recommendations
Ink Doesn't Lie: Can the INS campaign reignite advertiser confidence in Print?
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes on why the Indian Newspaper Society’s campaign carrying the line ‘Ink Doesn't Lie’ is difficult to miss
RADIO
ENIL posts consolidated revenue of Rs 113 crore in Q1
ENIL’s digital business continued its strong upward trajectory, reporting revenues of Rs 31.1 crore, up 43.3% YoY
