Viewership comes first, revenue will follow: Punit Misra, ZEEL

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

BARC Week 40: SET takes on the urban market, Zee Anmol rules the rural market

Sony Entertainment Television took over the urban market according to BARC data for week 40 (September 30-October 6) with 443 million impressions

BARC Week 38: Zee TV returns to No.1 position in Hindi GEC (Urban Market)

Kaun Banega Crorepati continued to reign over the Top 5 programs list in the urban market with 7.5 million impressions

BARC Week 36: Star Bharat takes second spot in Hindi GEC overall, also in the top 5 in both urban and rural market

Star Bharat’s hold over urban (fifth) and rural (second) Hindi GEC category helped it climb to second spot in the overall Hindi GEC

BARC Week 35: Zee Anmol leads Hindi GEC category sixth time in a row

According to BARC data for week 35 (August 26– September 1), Zee Anmol continued to lead collectively in the Hindi GEC category while Sony Entertainme...

BARC Week 34: Zee Anmol leads GEC category collectively for fifth time in a row

In addition to leading the rural market, Zee Anmol's two shows 'Jamai Raja' and 'Kaala Teeka' also led the top 5 programs list in the rural market

Zee TV elevates Azmat Jagmag as Marketing Head

She was earlier VP Marketing at Zee She was earlier VP Marketing at Zee

ZEEL appoints LOWE LINTAS and Publicis India as its Creative Partners

FCB Ulka was the incumbent creative agency FCB Ulka was the incumbent creative agency

BARC Week 33: Zee Anmol leads Hindi GEC category (U+R)

Zee Anmol also led the rural market while Colors was the most watched Hindi GEC in the urban market

BARC Week 32: Star Plus comes back to lead Hindi GEC urban market

Star Plus regained control over the urban market with 399 million impressions but none of its shows made it to the Top 5 programs

BARC Week 31: Colors leads urban market with three shows making to Top 5 programs in the same market

‘Fear Factor Khatron Ke Khiladi,’ ‘Shakti-Astitva Ke Ehsaas Ki’ and ‘Mahakali Ant Hi Aarambh Hai’ helped Colors dethroned Star Plus to lead the urban...

BARC Week 30: Zee Anmol leads Hindi GEC after more than a year

According to BARC data for week 30 (July 22–28), Zee Anmol led collectively and in rural market in Hindi GEC category. Meanwhile, Star Plus continued...

BARC Week 30: What propelled Zee Anmol to no.1 spot in Hindi GEC?

According to the data provided by the channel, Zee Anmol is the top FTA channel in HSM garnering 691 GTVMs (Gross Television Viewership in Millions),...

BARC Week 29: Star Plus continues to dominate Hindi GEC

Star Plus maintained its hold over the Hindi GEC category and the urban market with 632 million impressions and 435 million impressions, respectively

BARC Week 28: Star Plus overtakes Zee TV to reclaim top spot in Hindi GEC

Star Plus made a comeback to lead Hindi GEC collectively for BARC Week 28 (July 8–14). The same channel and Zee Anmol led urban and rural market, resp...

Zee TV takes over Star Plus to lead Hindi GEC @BARC Week 27

Zee TV dethroned Star Plus to top Hindi GEC collectively for BARC’s Week 27 (July 1–7). Meanwhile, Star Plus and Rishtey led urban and rural market, r...

Star Plus continues to dominate Hindi GEC @BARC Week 26

According to BARC data, Star Plus and Zee Anmol continued to lead Hindi GEC in urban market and rural market, respectively, in Week 26