Videocon gets into a festive mood with its social media campaign #AbDikhengeAsliRang

The brand has announced its new social media campaign #AbDikhengeAsliRang. Highlighting the technology of more natural colours of Videocon’s revolutio...

Crystal launches TVC using its mascot to create brand visibility

For an integrated marketing campaign, the TVC is being followed up by field-level campaign using the brand mascot

Indigo Consulting gets Prashant Tekwani on board as VP – Client Services

Tekwani will report to Rajesh Ghatge, Chief Executive Officer at Indigo Consulting, and will be based in the agency’s Gurugram office

We aim to challenge conventions by offering quality products that are highly affordable: Parminder Datt, Alcis

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving stre...

We are looking forward to bulk up our distribution drive: Saurabh Gupta, Vanesa Care

The Director & CMO of Vanesa Care spoke about the brand’s plans to improve its width and depth of distribution

Facebook to compare social ads to TV, experts feel new tool will add value to brands

Facebook's two new brand measurement tools will compare brand lift across Facebook-only ads, TV-only ads or both types of ads

Top 10 Utility and Social Apps in India

These apps are either already leading destinations for advertising or preparing to attract advertisers

Top 5 compelling viral ads of the month

Ads by Saffola Masala Oats, Bajaj Finserv, Brooke Bond Tea, Fashion Big Bazaar and Comfort After Wash have fetched the brands not just viralty but als...

This Durga Pujo, Tata Sky reminisces historic art forms with its #RecallBengal campaign

#RecallBengal connects with the Bengali community by revisiting the forgotten entertainment forms of Bengal during the Durga Pujo

Digital to influence Rs. 4500 cr. FMCG consumption by 2020: Google, BCG Report

Google India and BCG released the “Decoding Digital Impact: A $45B Opportunity in FMCG 2020” report on Wednesday. The report projects that 40 per cent...

Mindshare Content+ and Pocket Aces collaborate with Kurkure to create oddball sitcom web series

This is the first of its kind bespoke series created on Kurkure’s brand philosophy, “Khul Jaaye Toh Family Bann Jaaye”

Avinash Mudaliar joins Network18 Digital as Chief Product Officer

Mudaliar holds over 16 years’ experience across media including digital, print and radio

Impact of TV unmatched; digital, in fact, will complement TV: Raj Nayak

I don’t think the impact of TV can be matched with any other medium, says Raj Nayak of Viacom 18

Eight people are combating the fake news issue in a country with 1.3 billion people, Pratik Sinha, co-founder, Alt News

Pratik Sinha, in partnership with the administrator of the ‘Unofficial Subramanian Swamy’ Facebook page (also co-founder of Alt News) and another anon...

Quikr's latest campaign further simplifies buying pre-owned products

According to Quikr, the festive season is a time when users buy pre-owned products, with no apprehension about the products being second-hand

Droom's 'Bittuji Ki Beemer' campaign is both exciting and informative

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Titan Skinn celebrates invisible but unforgettable factor in users

Perfumes are invisible and these new ads from Skinn create a story out of this

Ranveer Singh-Alia Bhatt's quirky avatar in Make My Trip's new ad is impressive

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking