Amazon rules Top 10 Brands after previous week's no-show: BARC Week 40

With Diwali almost here, Amazon took the no.1 spot in Top 10 Brands while Hindustan Lever ruled Top 10 Advertisers

Mindshare, GlaxoSmithKline Consumer Healthcare win honours at Maddies 2017

In this year’s edition, a total of 46 metals were given away along with 3 Hall of Fame Awards. In all, 9 Gold metals were awarded.

COMIO to spend 50 per cent of budget on marketing

The company aims to gain 12 per cent market share in the mid-segment by 2020 and an overall market share of 5-6 per cent in the smartphone segment

Lalitha Jewellery reclaims the number 1 spot; Shopclues enters the list: BARC Week 39

Lalitha Jewellery returned to its top spot while e-commerce giants Flipkart and Amazon.in were nowhere to be seen in BARC’s Top 10 Brands for Week 39...

BARC Week 38: Amazon.in pushes past Lalitha Jewellery by a huge margin to lead Top 10 Brands

Amazon.in bounced back to make the most of this festive period while Flipkart managed to climb to the no.3 spot

Will IPL 2018 ensure steep hike in team revenues?

The surge in IPL’s overall revenue is expected to impact individual team revenues too, which can go as high as 30%, according to experts

KBC arrives on smartphones with SonyLIV; grabs seven sponsors

The show will be available on SonyLIV on a linear feed on subscription + VOD mode to allow viewers to test their IQ anytime, anywhere

Healthy Onam ad spends spell hope for Navratri and Diwali

The Kerala advertising industry saw an increase of 10% in the overall festive ad spend this year

BARC Week 37: Amazon Online and Lalitha Jewellery lead Top 10 Brands, ahead of festive season

The festive period is witnessing e-commerce giant Amazon Online India retaining its second spot in BARC’s Top 10 Brands, while Flipkart slips to seven...

The Womb wins strategy and creative mandate for ASUS India

The agency is tasked with the communications mandate for both smartphones and laptops business in India

Pro-Kabaddi 5 witnessed 59% spike in viewership: SilverPush Report

SilverPush has released the ‘TV Advertising Mapping Report’ for the Pro Kabaddi League 2017 which highlights key insights based on the data captured a...

Drop in sales, Vivo and OPPO employees heading back to China?

Will Yang, Brand Director, OPPO India, spoke with exchange4media about company's plans to expand in India but industry sources suggest that the senior...

Birla Gold Cement appoints BBH as its creative agency

Releases latest film with the Patna Pirates Releases latest film with the Patna Pirates

e4mrecap: The week that was

We list a few important stories that you may have missed in the week gone by

And the IPL media rights go to…

As the bidding for the IPL rights is scheduled to open today, we take a look at the speculations on the amount BCCI can procure from the auction and t...

Star India wins all broadcast rights for Vivo IPL for Rs 16347.50 crore

Bringing end to all speculations, Star India has won the television broadcast rights for Vivo IPL

Star India delighted with its win of IPL media rights

As the nail-biting auction for IPL media rights came to an end, Star India emerged as the victor. Here's a lowdown on how the auction went through

After IPL, what will SPN bank upon?

Following two of its popular shows going off air on Hindi GEC SET, SPN is now facing a tough tie with losing out IPL media rights to Star India