VOOT now streaming Bigg Boss Season 11

The reality show garnered 70 mn views in first 10 days on VOOT

Videocon gets into a festive mood with its social media campaign #AbDikhengeAsliRang

The brand has announced its new social media campaign #AbDikhengeAsliRang. Highlighting the technology of more natural colours of Videocon’s revolutio...

BBC.com expands online with launch of new luxury super section BBC Designed

BBC Designed has been created as a response to growing audience and commercial interest around premium content within the luxury sector

Twitter launches in-stream ads; takes Twitter video ads to the next level

Amazon, Maruti and Motorola have come onboard as the first advertisers in the market

Twitter Launches In-Stream Video Ads in India with Amazon, Maruti and Motorola

With In-stream Video Ads, advertisers can align with premium videos from hundreds of the world’s top publishers

Gozoop bags digital mandate for HRX by Hrithik Roshan

The mandate includes social media strategy, content marketing and creative strategy across digital platforms

After Michael Jackson’s death and Trump election, Las Vegas shooting recorded saddest day on Twitter

Twitter, a credible news platform today, is one of the most sought after medium to vent out one’s emotion with regard to any tragic or joyous event

Guest Column: The shifting sands of time and its impact on news consumption

In the tussle between digital media and print newspapers for consuming news, it is evident that both have their pros and cons

We are looking forward to bulk up our distribution drive: Saurabh Gupta, Vanesa Care

The Director & CMO of Vanesa Care spoke about the brand’s plans to improve its width and depth of distribution

Case Study: How did @Nissan_India and @DatsunIndia tick the right boxes with ICC Champions Trophy Video Highlights?

With 93 per cent active Twitter users in India interested in cricket, highest among all countries in the world according to Twitter internal data, Nis...

Will Zuckerberg’s apology help Facebook get over its ad controversy?

Recently, Facebook Founder Mark Zuckerberg had sought forgiveness after he was criticised for failing to block fake news and Russian interference in t...

eMarketer lowers Snapchat's global ad revenue forecast for 2017

Several factors, including slower-than-expected user growth, have led eMarketer to lower its ad revenue outlook for Snapchat

Hugh Hefner (1926-2017): All Work, No Play

Hefner’s now iconic Playboy magazine launched in the early 1950s tackled the puritanical American society head-on

e4mrecap: The Week That Was

A recap of the most important stories that you may have missed this week

With two million advertisers onboard Instagram, experts call it an ideal platform

As the user base grows to 800 million with 500 million monthly active users, Instagram is surely becoming a favourite with brands and advertisers

Guest Column: The shifting sands of time and its impact on news consumption

In the tussle between digital media and print newspapers for consuming news, it is evident that both have their pros and cons

Is Twitter pulling a one-eighty by introducing 280 characters?

Twitter has decided to double its character limit to 280. We spoke to a few experts to find out if this will attract more advertisers and marketers.

Eight people are combating the fake news issue in a country with 1.3 billion people, Pratik Sinha, co-founder, Alt News

Pratik Sinha, in partnership with the administrator of the ‘Unofficial Subramanian Swamy’ Facebook page (also co-founder of Alt News) and another anon...