Ask The Doctor with Sandeep Goyal

Are you a young professional looking for some expert advice? exchange4media will find you first-hand solutions from Sandeep Goyal, Vice Chairman of Th...

Guest Column: Credibility in the age of digital media: B. Unnikrishnan Nair, Mathrubhumi News

Media etiquette is bound to develop over time as sophisticated taste evolves. As part of the greater good, responsible media houses should continue th...

Dish TV announces ‘HD for All’ in a landmark move

While market charges access fee to provide HD channels, DishTV will now give the access to popular HD channels to all subscribers

PointNine Lintas creates launch campaign for India Gate's superfood, Quinoa

LinTeractive, the digital division of PointNine Lintas recently won the mandate from India Gate to launch their Quinoa brand

Twitter launches in-stream ads; takes Twitter video ads to the next level

Amazon, Maruti and Motorola have come onboard as the first advertisers in the market

Praveen Kenneth announces retirement from L&K | Saatchi & Saatchi

He will be involved over the next six months during the transition, mentoring and guiding the team

DishTV launches "HD for all" initiative

DishTV will now give access to popular HD channels to all its subscribers

Twitter Launches In-Stream Video Ads in India with Amazon, Maruti and Motorola

With In-stream Video Ads, advertisers can align with premium videos from hundreds of the world’s top publishers

Gozoop bags digital mandate for HRX by Hrithik Roshan

The mandate includes social media strategy, content marketing and creative strategy across digital platforms

The event industry is completely focused on ‘India’, and ignorant of ‘Bharat’: Anirban Das Blah, Founder, Kwan

Blah was one of the many esteemed speakers at the exchange4media BW Applause Awards held on October 6, 2017 in Mumbai

News 18 attains 7.2 million UVs, surpassing major online news portals

With over 7.2 Million total Unique Visitors (UVs), [ M ] News 18 surpasses top media platforms, according to the comScore India MMX August, 2017

There is lack of innovation and disruption in the merchandising space: Bhavik Vora, Founder, Black White Orange Brands

Vora and Indranil Blah, CEO, Mumbai City FC, ISL were key speakers for the session on merchandising and licensing in India at BW Applause Awards

Guest Column: The success mantra for an Integrated Approach: Abhilash Mathew, Kestone

The new avatar of campaigns today is a well-designed combination of traditional offline, print and new-age digital activities. This approach has led t...

Amit Shah’s son Jay to sue The Wire for Rs 100 crore over defamatory report

Bhartiya Janta Party President Amit Shah's son decides to sue The Wire for Rs 100 crore after it publishes a report on dramatic increase in some of hi...

e4mChillout: Isobar India’s Gopa Kumar finds weekend solace in pets, Netflix and reading

For Gopa Kumar, EVP at Isobar India, weekends are all about Netflix, playing with his pets and burying his nose in a thought-provoking non-fiction boo...

ABP's Sujeet Mishra appointed as Marketing Head of Times Now

He joins Times Now from ABP News Network where his last role was that of Group Marketing Manager

OOH sector expects sluggish festive season

Industry executives suspect that the impact of the GST rollout will continue to impact business, leading to sluggish ad spends for the OOH space