Britannia has increased digital spends by 10-15 per cent this year: Ali Harris Shere, VP – Marketing

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands avail...

TV channels line up special shows to cash in on Diwali weekend

Tune in to television for new food and home shows, critically acclaimed movies and blockbusters to business shows on market

Ask The Doctor with Sandeep Goyal

Are you a young professional looking for some expert advice? exchange4media will find you first-hand solutions from Sandeep Goyal, Vice Chairman of Th...

Guest Column: Credibility in the age of digital media: B. Unnikrishnan Nair, Mathrubhumi News

Media etiquette is bound to develop over time as sophisticated taste evolves. As part of the greater good, responsible media houses should continue th...

Ask the Doctor with Sandeep Goyal

Are you a young professional looking for some expert advice? exchange4media will find you first-hand solutions from Sandeep Goyal, Vice Chairman of Th...

e4mSpotlight: Broadcast industry ‘cautiously optimistic’ about growth this Diwali

The festive season might have a shorter window this year but the broadcast industry is slowly gearing up for recovery this Diwali and witnessing renew...

Lauren Gottlieb and Karan Tacker star in Alcis Sports’ first-ever TVC

The company has earmarked a budget of Rs 10 crore towards marketing spends during the current financial year

Dish TV announces ‘HD for All’ in a landmark move

While market charges access fee to provide HD channels, DishTV will now give the access to popular HD channels to all subscribers

Colors Super to air Bigg Boss Kannada season 5

The channel has designed a robust 360-degree integrated marketing campaign to promote the show

DishTV launches "HD for all" initiative

DishTV will now give access to popular HD channels to all its subscribers

BARC Week 40: SET takes on the urban market, Zee Anmol rules the rural market

Sony Entertainment Television took over the urban market according to BARC data for week 40 (September 30-October 6) with 443 million impressions

Hathway and YuppTV join hands to change digital entertainment consumption

Hathway will provide all high speed fibre broadband subscribers YuppTV subscription as part of the monthly plans

Havells launches new ad campaign to showcase latest offerings in its lighting portfolio

Conceptualized by Mullen Lintas Delhi, the campaign highlights unique features and benefits of the new products

Sony YAY! rolls out new campaign and offerings this Diwali

The channel presents its first film on television, a special segment with actor Tiger Shroff and more with this campaign

E-commerce is an opportunity as well as a threat: Sudip Ghose, VIP Industries

The Senior Vice President – Sales, Marketing and Service, VIP Industries, spoke about the latest campaign for the ‘masstige’ brand featuring Alia Bhat...

HBO and HBO HD to premiere XXX: The Return of Xander Cage

The film also marks the debut of actor Deepika Padukone in Hollywood

Applause Entertainment ropes in Deepak Segal as Content Head

Segal joins Applause Entertainment with over three decades of experience in the film and television industry