EMVIEs 2017: Mindshare India, Star India & Vodafone India win top honours

Mindshare won the Agency of the Year awards with 9 gold, 7 silver and 12 bronze metals and a total points tally of 265

Mindshare keeps up its game through the year; wins big at EMVIEs, IDMA, ICMA, ABBY and more

The global media agency has retained its position as the agency of the year at almost all events held throughout the year

BARC Week 40: SET takes on the urban market, Zee Anmol rules the rural market

Sony Entertainment Television took over the urban market according to BARC data for week 40 (September 30-October 6) with 443 million impressions

Applause Entertainment ropes in Deepak Segal as Content Head

Segal joins Applause Entertainment with over three decades of experience in the film and television industry

Satisfied to bring an idea as eclectic, diverse and intense as TED Talks on TV in Hindi: Uday Shankar, Star India

Uday Shankar, Chairman and CEO, Star India, talked about how it took some convincing to bring TED Talks to India and the massive effort this Shah Ruk...

To build a brand you must be ready to try new things: Shah Rukh Khan

Actor Shah Rukh Khan is one of the highest selling brands in India and worldwide. He shares his thoughts about keeping his brand relevant for 30 years...

BARC Week 38: Zee TV returns to No.1 position in Hindi GEC (Urban Market)

Kaun Banega Crorepati continued to reign over the Top 5 programs list in the urban market with 7.5 million impressions

Social Street Sweeps Creative Awards at The Ad Club Bangalore's Big Bang Awards 2017

At the 22nd edition of Ad Club Bangalore’s annual Big Bang Awards Social Street, Mindshare and Maxus bagged Creative Agency of the Year, Media and Dig...

BARC Week 36: Star Bharat takes second spot in Hindi GEC overall, also in the top 5 in both urban and rural market

Star Bharat’s hold over urban (fifth) and rural (second) Hindi GEC category helped it climb to second spot in the overall Hindi GEC

ICMA 2017: How Girl Power infused fresh blood in these brands' marketing strategies

Nike, Star Plus and Sonata created sticky and memorable branded content by riding the waves of feminism

The IPR for Porus rests with us. We are licensing it to SPN India: Siddharth Kumar Tewary, Swastik Productions

Swastik Productions, which owns the IPR for the historical mega series Porus, has licensed it to Sony for three years with limited repeats

BARC Week 35: Zee Anmol leads Hindi GEC category sixth time in a row

According to BARC data for week 35 (August 26– September 1), Zee Anmol continued to lead collectively in the Hindi GEC category while Sony Entertainme...

Mindshare bags 11 metals at Audacity ICMA 2017

A total of 31 awards were given away at the second edition of the Indian Content Marketing Awards

BARC Week 34: Zee Anmol leads GEC category collectively for fifth time in a row

In addition to leading the rural market, Zee Anmol's two shows 'Jamai Raja' and 'Kaala Teeka' also led the top 5 programs list in the rural market

BARC Week 33: Zee Anmol leads Hindi GEC category (U+R)

Zee Anmol also led the rural market while Colors was the most watched Hindi GEC in the urban market

These five TV shows compete with Bollywood when it comes to scale

With Sony Entertainmentmaking ‘Porus’ on a budget of Rs. 500 crore, we take a look at other mega-budget shows which can give Bollywood serious competi...