Unilever, Shell, Volvo among cos. that support global rollout of GroupM's viewability standards

Hulu, Spotify, Teads, comScore, DoubleVerify, Integral Ad Science and Moat among first publishers and tech partners embracing global push for higher v...

Guest Column: Leverage social influencers in your crisis management plan: Varun Tyagi, Qoruz

Mitigate adversaries with information and transparency in times of crisis, says Tyagi

Guest Column: Words are now supplementary to visual imagery

Brand messages looking to have engaging conversations with the average 8-second attention span brain, being visually intelligent is not a choice but a...

Guest Column: What is the future of branded content in India?

Branded content in India has been growing at a rapid pace of 130 per cent to 150 per cent annually, according to an Adage report and its time to ride...

Traditional marketing is set to see a tectonic shift in 2018: Shrenik Gandhi, White Rivers Media.

In an interaction with exchange4media, Shrenik Gandhi, CEO and Co-founder of White Rivers Media spoke to us about how digital marketing can create bra...

Creating diverse experiences for consumers is very beneficial: Debosmita Majumdar, PUMA India

PUMA isn’t just selling products, we are selling stories and concepts that have the power to inspire the youth in India, says Majumdar

"For February, Silk becomes a really big brand", Prashant Peres, Mondelēz India

Mondelēz India is going all out to promote its new special Silk edition this Valentine’s Day and has even come out with an Augmented Reality-enabled g...

Carat, Snapchat create the first ever customised lenses for Mondelez on Valentine’s Day

In an attempt to attain optimal reach for this new product variant on Valentine’s Day, Carat has collaborated with Snapchat to create India’s first ‘N...

Facebook reaches 2 billion MAU milestone, "let's bring the world closer together," says Mark Zuckerberg

Facebook leads the number of logged in users compared to YouTube’s 1.5 billion and Twitter’s 328 million as it crosses the billion monthly active user...

World Social Media Day: Industry experts herald growth of video content, VR and AI

Today on World Social Media Day, industry experts tell us what has changed in the social media space over the last one year and what can be expected t...

5 ad tech trends to look out for in 2017: Siddharth Gupta, Chief Business Officer, GreedyGame

From header bidding and ad fraud to viewability, Siddharth Gupta, Chief Business Officer, GreedyGame, shares five ad tech trends to watch out for in 2...

Is content really king on YouTube?: Content creators have their say

Is content really king on YouTube even after bizarre videos take centre-stage on the platform?

Guest Column: Future of journalism in the age of new media: Meha Jayaswal, Pearl Academy

Digital has changed the way one consumes news today, hence journalism and mass media colleges must bring their curriculum up to speed, says Meha Jayas...

Guest Column: Influencer Marketers, the new age brand ambassadors: Mitchelle Carvalho, Cogmat

A study by MarketingLand suggests that 90% of buying decisions are influenced by online reviews

Google building a new visual publishing format similar to Snapchat

The new format will be built on its AMP mobile optimization technology and is said to be similar to rival Snapchat’s Discover feature

Guest Column: New trends in digital advertising: Umang Mathur, Founder and CEO, i Media Networks

Digital Advertising wave has hit the country and has hit it hard, but instead of doing damages, it has changed the outlook of advertising today

Shift from e-commerce to m-commerce accelerating in India

According to a recently released comScore report, digital media usage time is primarily driven by mobile apps with smartphone apps in developed market...

eMarketer lowers Snapchat's global ad revenue forecast for 2017

Several factors, including slower-than-expected user growth, have led eMarketer to lower its ad revenue outlook for Snapchat