Diwali ad campaigns that are all things sparkly

Diwali ad campaigns by OnePlus, Nokia, Reliance FRESH, Big Bazaar and Legrand India made all the right noises when it comes to dialling consumers emot...

Dharma 2.0 bags Adar Poonawala's account for the Clean City initiative

Alia Bhatt and Varun Dhawan feature in two ad campaigns to highlight the importance of living in a clean city

Twitter launches in-stream ads; takes Twitter video ads to the next level

Amazon, Maruti and Motorola have come onboard as the first advertisers in the market

Mindshare, GlaxoSmithKline Consumer Healthcare win honours at Maddies 2017

In this year’s edition, a total of 46 metals were given away along with 3 Hall of Fame Awards. In all, 9 Gold metals were awarded.

Leadership is about setting new standards: Mukesh Ambani at IAA

According to Mukesh Ambani, Chairman& MD of Reliance Industries, Reliance will always remain invested in the businesses of the future and will always...

Ramesh Narayan elected President of IAA India Chapter

Narayan was unanimously elected President of the India Chapter of the International Advertising Association (IAA) at its AGM held on 28th September 20...

BARC Week 38: Amazon.in pushes past Lalitha Jewellery by a huge margin to lead Top 10 Brands

Amazon.in bounced back to make the most of this festive period while Flipkart managed to climb to the no.3 spot

Partha Dey joins Dishum Broadcasting as COO

Dey to spearhead theprogramming & operations mandate for Bhojpuri GEC, Bhojpuri Dhamaka

Social Street Sweeps Creative Awards at The Ad Club Bangalore's Big Bang Awards 2017

At the 22nd edition of Ad Club Bangalore’s annual Big Bang Awards Social Street, Mindshare and Maxus bagged Creative Agency of the Year, Media and Dig...

Guest Column: How technology is changing the landscape for VoD players: Rajiv Vaidya, CEO, Spuul

The growth of smartphones and the advancement of mobile data are both directly proportional to the rise of VoD in the future

Sony's TV-only strategy could have cost them the IPL media rights

Sony Pictures Network (SPN) might have missed a trick by not partnering with a digital player to jointly contest the IPL auctions

Universal Music India appoints Preeti Nayyar as Vice President

Preeti Nayyar aims to rapidly scale business at Universal as VP, New Business Development

And the IPL media rights go to…

As the bidding for the IPL rights is scheduled to open today, we take a look at the speculations on the amount BCCI can procure from the auction and t...

Star India and SPN qualify for IPL broadcast rights for India

After the technical evaluation Star India and Sony Pictures Network have qualified for IPL TV broadcast rights while Airtel Reliance Jio Facebook, Tim...

IPL digital rights expected to be hotly contested

Digital rights for the IPL are currently with Star India

Star India wins all broadcast rights for Vivo IPL for Rs 16347.50 crore

Bringing end to all speculations, Star India has won the television broadcast rights for Vivo IPL

Star India delighted with its win of IPL media rights

As the nail-biting auction for IPL media rights came to an end, Star India emerged as the victor. Here's a lowdown on how the auction went through

IPL digital rights valuation grows by 672% in two years

In 2015, Star India had won the digital rights for the IPL for around Rs 303 crore for a period of three years. This time around, the highest bid for...