Viewership comes first, revenue will follow: Punit Misra, ZEEL

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

Praveen Kenneth announces retirement from L&K | Saatchi & Saatchi

He will be involved over the next six months during the transition, mentoring and guiding the team

Indigo Consulting gets Prashant Tekwani on board as VP – Client Services

Tekwani will report to Rajesh Ghatge, Chief Executive Officer at Indigo Consulting, and will be based in the agency’s Gurugram office

Carter Murray, Worldwide CEO, FCB to deliver keynote address @exchange4media Conclave’17

Murray will be talking about the umbrella theme of this year’s Conclave, which is, ‘Leveraging Open Innovation To Engage Consumers’

Carter Murray, Worldwide CEO, FCB to deliver keynote address @exchange4media Conclave’17

Murray will be talking about the umbrella theme of this year’s Conclave, which is, ‘Leveraging Open Innovation To Engage Consumers’

Ramesh Narayan elected President of IAA India Chapter

Narayan was unanimously elected President of the India Chapter of the International Advertising Association (IAA) at its AGM held on 28th September 20...

Ranveer Singh-Alia Bhatt's quirky avatar in Make My Trip's new ad is impressive

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking

Publicis appoints two new VPs for Account Management and a Creative Director for Delhi

Krishnendu Paul and Amitabh Sreedharan are Vice Presidents- Account Management while Prateek Suri is Creative Director

Publicis India strengthens strategy team in Delhi

Publicis India today appointed Nisha Ganneri and Gursimran Singh as Associate Vice President, Strategy and Vice President - Strategy

Zenith wins media duties for Honeywell air purifiers

Honeywell is a fortune 100 company and a technology powerhouse

Regional brands to boost ad spends during festive season

Close to 7,000 regional brands advertised aggressively in the first half of 2017 and the number is expected to increase significantly in the second ha...

ZEEL appoints LOWE LINTAS and Publicis India as its Creative Partners

FCB Ulka was the incumbent creative agency FCB Ulka was the incumbent creative agency

Publicis bags creative mandate of BIG FM

The radio network’s activities will be managed by the agency's office in Delhi

Anil S Nair inducted into Saatchi & Saatchi Global Leadership Team

The new team under the leadership of Magnus Djaba, Global President, Saatchi & Saatchi is looking at building the future of the Saatchi brand and its...

Ad revenue dips by up to 25% in July due to GST teething problems

Despite a significant initial drop, industry experts are hopeful that the market will recover the losses by end of the year. Experts claim that the ro...

Leo Burnett India bolsters key leadership with Saraswathi Laxman, Gaurav Dudeja

Both Laxman and Dudeja join as Executive Vice Presidents in the New Delhi office