e4mSpotlight: Broadcast industry ‘cautiously optimistic’ about growth this Diwali

The festive season might have a shorter window this year but the broadcast industry is slowly gearing up for recovery this Diwali and witnessing renew...

BARC Week 40: SET takes on the urban market, Zee Anmol rules the rural market

Sony Entertainment Television took over the urban market according to BARC data for week 40 (September 30-October 6) with 443 million impressions

Httpool appoints Milind Pathak as Managing Director, Southeast Asia

Pathak will be responsible for laying the foundation and setting up of Httpool in Jakarta

Top 10 Utility and Social Apps in India

These apps are either already leading destinations for advertising or preparing to attract advertisers

Social Street Sweeps Creative Awards at The Ad Club Bangalore's Big Bang Awards 2017

At the 22nd edition of Ad Club Bangalore’s annual Big Bang Awards Social Street, Mindshare and Maxus bagged Creative Agency of the Year, Media and Dig...

Star Sports launches TVC ahead of India vs. Australia ODI Series

The upcoming India v Australia ODI and T20 lineup promises to be the most anticipated series of the season

ICMA 2017: A look at excellent experiential content marketing by brands

Brands like Kurkure, Paytm and Quaker Oats took experiential marketing to another level by establishing a sweet connect with the consumers and thereby...

Mindshare bags 11 metals at Audacity ICMA 2017

A total of 31 awards were given away at the second edition of the Indian Content Marketing Awards

Paytm Mall to spend Rs 100 crore-plus across media on new TVC

Conceptualised by McCann Worldgroup under the creative supervision of Kapil Batra, the TVC features a rejuvenated jingle by popular artist Jasleen Kau...

And the IPL media rights go to…

As the bidding for the IPL rights is scheduled to open today, we take a look at the speculations on the amount BCCI can procure from the auction and t...

Consumers today expect a seamless customer experience: Prashant Mehta, SapientRazorfish

Revolutionary innovations around the Internet of Things (IoT) are expected to redefine the way digital payment services are being offered to customers...

With Reliance joining in, we get more money to create more shows while riding on their distribution strength: Manav Sethi, CMO, ALTBalaji

Manav Sethi, Chief Marketing Officer, ALTBalaji on the OTT platform’s marketing strategy, partnerships and how the recent investment by Reliance will...

PM Modi leads India's Power Profile list on LinkedIn for 2017

Karthik Srinivasan, Prashanth Challapalli, Charulata Ravi Kumar, Sunil Lulla among others feature on LinkedIn’s fourth edition of Power Profiles, a li...

Independence Day campaigns that said it all

Independence Day campaigns, this year, reminded us about the true nature of independence and patriotism

HUL wins big at Marquee Awards 2017; Guest of Honor Smriti Irani says ad industry inspires millions

The Advertising Club India hosted the inaugural edition of the Marquee Awards in Mumbai yesterday

We want this campaign to change behaviour and get more users on Uber: Sanjay Gupta, CMO, Uber India

Conceptualised by Taproot Dentsu, the TVC tries to tell customers to think of Uber as their own personal car. Experts think it is an opportunity lost...

The Advertising Club announces nomination list for Marquees 2017

The nomination list includes thought leaders who have been category game changers and innovators

CreateID8 wins mandate for Proburst

CreateID8 to build an effective and engaging brand communication strategy along with redesigning the brand identity for the entire Proburst product ra...