Accenture appoints Nikki Mendonça as President of Intelligent Marketing Operations

Mendonça will manage a global team focused on helping Accenture clients activate, operate and scale marketing programs to deliver increased performanc...

Priti Murthy is now OMD India CEO

Priti Murthy is currently with the GroupM media agency Maxus, as Chief Strategy Officer.

Omnicom Media Group promotes Mamatha Morvankar as Chief Investment Officer for India

Morvankar will be responsible for the investment, accountability and strategic partnerships across Omnicom Media Group’s four offices and for all clie...

Idea behind #TweetToTheTop was to help media agencies use our platform better: Simon Brockman, Head of Global Agencies, APAC, Twitter

Twitter kicked off its new media agency programme #TweetToTheTop in India on Monday. We caught up with Simon Brockman, Head of Global Agencies, Asia P...

GroupM's Brian Lesser joins AT&T to set up in-house ad division

Lesser, who served as CEO of GroupM North America, is expected to help build a new analytics and advertising division within AT&T

Marketing experts assure that data will be the new electricity in 3–4 years

At the launch of the 13th edition of BW Businessworld Marketing Whitebook, marketing experts explored whether data has really failed marketers with da...

Jim James, Founder and CEO, Eastwest Public Relations

Mobile communications mean that it is possible to be on 24/7, and there is an anxiety that the competition will be using speed as a source of competit...

Cannes Lions 2017: Some celebrated campaigns

Here are some Grand Prix-winning campaigns that the world raved about

BARC India ropes in Nielsen for Digital Measurement

Nielsen will fuse its global experience with India-specific adaptations to meet unique needs of the Indian market