Cannes Lions 2017: It was important for the Fearless Girl to be powerful, but not antagonistic, say creators

Tali Gumbiner, Senior Copywriter, McCann NY and Lizzie Wilson, Senior Art Director, McCann NY, who conceptualised the ‘Fearless Girl’, talk about the...

How we CANNED it!

McCann Worldgroup’s Grand Prix, major wins by Ogilvy & Mather, Leo Burnett, BBDO India, Wieden & Kennedy and L&K Saatchi&Saatchi add up to India’s all...

Cannes Lions 2017: Some celebrated campaigns

Here are some Grand Prix-winning campaigns that the world raved about

Somany Ceramics signs on Ogilvy & Mather as its ad agency

Ogilvy & Mather will manage Somany Ceramics’operations from their Gurgaon office; the mandate consists of the brand’s diverse product portfolio

India is still a youngish market in digital and cyber space: Piyush Pandey

With Ogilvy India winning seven of India’s nine Lions at Cannes Lions 2017, e4m catches up with Piyush Pandey, Executive Chairman and Creative Directo...

As Zoozoo Man Rajiv Rao moves on from Ogilvy, Piyush Pandey writes heartfelt letter

Though Rajiv Rao is moving on to filmmaking he will continue as Ogilvy India’s National Creative Leader till Sonal Dabral takes over

CEAT's Nehlau TVC braces up for monsoons

The TVC tries to create awareness about the state of roads in monsoon and how the tyres with a better grip can help riders

Hamam to make women self-reliant, will teach self-defence tactics

The #GoSafeOutside campaign by HUL and Ogilvy Mumbai will look at safety not just for skin but for the human life

Sumanto Chattopadhyay named Chairman and Chief Creative Officer of Soho Square, India

A recipient of multiple accolades, Chattopadhyay will take on the responsibility on August 1

Ogilvy India restructures for new Integrated Creative Leadership

Ajay Gahlaut, Sukesh Nayak, Kainaz Karmakar, Harshad Rajadhyaksha, Mahesh Gharat and Azazul Haque to lead new Integrated Creative Leadership structure

Roda Mehta honoured with AAAI Lifetime Achievement award

Roda Mehta played a legendary and pioneering role in establishing scientific media planning and buying in India

Tata Sky’s new campaign has actors Big B and Nayanthara hunting for one rupee change

The campaign aims to encourage consumers to make the right switch from analog cable to Tata Sky

Unless Media recommends a medium, Creative does not develop the experience and skill sets for it: Roda Mehta

Roda Mehta’s speech on receiving the Advertising Agencies Association of India’s Lifetime Achievement Award in Mumbai recently

UP, MP and Maharashtra lead top 5 ad spending states

There has been a significant increase in the ad expenditure by state governments over the years. In some cases, it has been surprisingly unprecedented...

Tushar Pal joins Law & Kenneth Saatchi& Saatchi as ECD

He has over 15 years of experience across agencies such as Lowe Lintas, DDB Mudra, Ogilvy and FCB Ulka

AAAI announces workshop led by Sridhar Ramanathan

The Creative Block Busting© workshop will be held on August 23 in Mumbai

Five ads that became social media gold

We decode 5 ads that recently went viral... We decode 5 ads that recently went viral...