Wieden+Kennedy Delhi appoints Lubna Khan on board as Head of Strategy

Prior to W+K Delhi, Lubna was at Leo Burnett Orchard, where she was the National Strategy Head

Nestle India calls for a media and digital pitch worth Rs 650 crore

Nestle India is one of the leading FMCG companies that has products across dairy, baby food, ready to cook food items, chocolates and beverages

Zomato and some more brands that dealt with mangled crisis head-on

The way a brand reclaims itself after a crisis says a lot about it. From the Maggi meltdown to Cadbury winning the battle of worms, these brands exam...

Zenith retains Rs 650 cr Nestlé media business

The FMCG major called for a review after five years in November 2017 which saw some leading media groups from across the country participate

Ad industry wants Union Budget 2018 to reduce tax complexities

This budget is significant since it will be PM Modi led government's fifth and last full-fledged budget presentation before the 2019 Lok Sabha polls

Here are the Shortlisted Entries for Prime Time Awards 2018

The jury chair for PTA 2018 was CVL Srinivas, Country Manager, WPP India and CEO, GroupM South Asia.

Pitch Top 50 Brands: Jury's decision is out

At the end of the comprehensive jury process, 150 of the 300 closely contested entries made it to the shortlist. The Top 50 Brands among them will be...

A Rs 225 cr marketing budget is a good problem to have: Sandeep Aggarwal, Founder & CEO, Droom

A Rs 225 cr marketing budget is a good problem to have: Sandeep Aggarwal, Founder & CEO. Droom Droom has assigned Rs 100 crore for TVCs alone

Chandrasekar Radhakrishnan to move to Switzerland in new role within the Nestlé group

Highly placed sources have told exchange4media that Chandrasekar Radhakrishnan, Sr VP & Head of Communications and eCommerce, Nestlé South Asia Region...

Rashi Goel appointed VP Consumer Communications and e-commerce at Nestle; Vikramjeet Singh replaces her at Heinz

With Rashi Goel’s move to Nestle, Kraft Heinz India has appointed Vikramjeet Singh as CMO to lead the marketing, media and consumer research function

Jury for BW APPLAUSE Awards'17 announced

exchange4media BW APPLAUSE Awards 2017 is aimed at recognising and honouring the quality work experiential agencies are producing in the space of even...

Guest Column: Can a brand be an antidote to student stress?

NCRB data reveals that close to 40,000 students in India committed stress-related suicide from 2011 to 2015, with 8,934 cases in 2015 alone. Are brand...

Guest Column: Leverage social influencers in your crisis management plan: Varun Tyagi, Qoruz

Mitigate adversaries with information and transparency in times of crisis, says Tyagi

One among these nominees will soon be IMPACT Person of the Year!

The much-awaited Impact Person of the Year award for 2017 will be held on December 11

Maharashtra Governor To Be Chief Guest At IMPACT Person Of The Year 2017

Honourable Governor of Maharashtra, Chennamaneni Vidyasagar Rao, will be the Chief Guest at the IMPACT Person of the Year (IPOY), 2017 award function...

“The turnover of Patanjali will increase to Rs 1 lakh crores in the coming three to five years”

Baba Ramdev gave an inspiring speech as he won the Impact Person of the Year award on December 11

Baba Ramdev, Patanjali great examples of disruptive differentiation: Industry experts on IPOY 2017

Baba Ramdev was recently named the Impact Person of The Year (IPOY) 2017 for causing unprecedented disruption in the FMCG industry in India with the l...

IRS results are encouraging : Suresh Narayanan, Chairman Nestle

Suresh Narayanan, Chairman and Managing Director, Nestle India talks about what the survey means for his company’s marketing expenditure.