Twitter Launches In-Stream Video Ads in India with Amazon, Maruti and Motorola

With In-stream Video Ads, advertisers can align with premium videos from hundreds of the world’s top publishers

HDFC Bank is India’s most valuable brand, fourth year in a row: BrandZ™ Top 50 Most Valuable Indian Brands 2017

The study by WPP and Kantar Millward Brown also noticed that international brands like Amazon and Uber have understood Indian sensibilities better tha...

And the IPL media rights go to…

As the bidding for the IPL rights is scheduled to open today, we take a look at the speculations on the amount BCCI can procure from the auction and t...

How IPL became the 3rd most expensive sports property in the world…

The IPL, in money terms, is now 0.6% of India’s Gross Domestic Product. As a brand, it’s now worth $5,500 million.

Big brands down south welcome Onam with inimitable campaigns

Malayala Manorama and Mathrubhumi have rolled out a viral music video and an on-ground roadshow, respectively, to make a significant start to the fest...

HUL wins big at Marquee Awards 2017; Guest of Honor Smriti Irani says ad industry inspires millions

The Advertising Club India hosted the inaugural edition of the Marquee Awards in Mumbai yesterday

Mathrubhumi kicks off Onam celebrations with Super 10 Panchayat Utsav

The 20-day long Onam road show is reaching out to selected 160 panchayats across 14 districts of Kerala

The Advertising Club announces nomination list for Marquees 2017

The nomination list includes thought leaders who have been category game changers and innovators

MTV salutes the Famous Dropouts

Famous Dropouts and Entrepreneurs Sandeep Aggarwal, Alok Kejriwal, Anisha Singh, Raghu Ram and Rajiv Laxman roped in as masters on the show

Patanjali is among India's Most Influential Brands: Ipsos study

Home-grown brands Patanjali and Jio enter the top 10 ranked at fourth and ninth place, respectively, without being featured in the previous edition of...

Isobar brings Integrated Video Chatbot technology for Maruti Suzuki Dzire

This interactive property will entertain users’ first level queries and redirect them to the main website

e4mSpotlight: What makes Indian Premier League 'premier'?

A week ahead of bidding for IPL’s television and digital rights, we explore why IPL is such a sought-after brand

Pitch Top 50 Brands for 2017 announced

The list recognised brands across 10 categories: Social Contributors, Evergreens, Impactful Debuts, Disruptors, Digital Strategist, Resurgents, Master...

With Maruti, ITC, Titan and TGBL’s media pitches, Rs 1300 crore of ad monies up for grabs

The last couple of months have been a busy time for media agencies in India, with four major media pitches in the running.

e4m NEONS OOH, 2017: Shortlist Unveiled

The upcoming edition of the awards will recognise and reward all the exceptional work in OOH Advertising and Digital Signage done between January 2016...

11 BBC First shows to air on Zee Café

16 more shows will be played out in October and November as part of Zee Café’s ongoing association with BBC Worldwide

Pitch Top 50 Brands: Jury's decision is out

At the end of the comprehensive jury process, 150 of the 300 closely contested entries made it to the shortlist. The Top 50 Brands among them will be...