Did not pay attention to how big or small the brand was while choosing winners: Tarun Chugh, Bajaj Allianz

In this year’s edition of Maddies by e4m, a total of 46 Metals were given away along with 3 Hall of Fame Awards. In all, 9 Gold Metals were awarded.

Mindshare, GlaxoSmithKline Consumer Healthcare win honours at Maddies 2017

In this year’s edition, a total of 46 metals were given away along with 3 Hall of Fame Awards. In all, 9 Gold metals were awarded.

Lodestar tipped to win Rs 500 crore Marico media account

Madison Media is the current incumbent. Marico is a leading consumer products group in the global beauty and wellness space.

e4mrecap: The Week That Was

A quick recap of some of the most important stories that you may have missed in the week gone by

Guest Column: It is an optimistic festive season for ad spends: Umang Mathur, i Media Networks

An ET report states that FMCG companies have seen their customer base shrink due to demonetisation and increased love for herbal products. To counter...

Ranveer Singh urges consumers to up their hair game in new Set Wet commercial

Set Wet Gels has launched a new campaign, ‘Sirf Bal Banao mat, Bal style karo’

ISA elects Sunil Kataria as Chairman

Kataria has led the Society in the past year to newer heights drawing support from his colleagues in the Executive Council, members and all fraternity...

Saffola Masala Oats' new campaign urges Indians to snack healthy

In India, about 42 per cent people eat unhealthy according to a recent Saffolalife study

Marico names VML India digital creative agency for Parachute Advansed Hair Oil

VML India will lead the digital and social strategy for the entire portfolio, with an aim to create differentiated conversations with the sub-segments...

CLA appoints Kunal Chakravarty to lead Mumbai branch

In his last assignment, he was the Senior Vice President at Contract India where he led the integrated marketing communications business for the agenc...

Happy mcgarrybowen appoints Rajesh Mani as ECD, Kunal Madhavdas as Sr. VP

The new hires mark a distinct upsurge in direction and ambition from Happy mcgarrybowen on its tenth anniversary

Kinetic Worldwide's Yusuf Merchant and Adil Khan join DDB MudraMax's senior leadership

Yusuf Merchant has joined as Vice President, DDB MudraMax-OOH while Adil Khan has come on board as Associate Vice President of the same agency

Ad revenue dips by up to 25% in July due to GST teething problems

Despite a significant initial drop, industry experts are hopeful that the market will recover the losses by end of the year. Experts claim that the ro...

Ashwini Pable joins bluemarlin as Mettle Consultant Director - India & SEA

Pable will be responsible for strengthening bluemarlin’s position in the Indian market by securing strategic brand and innovation projects around Mett...

The Advertising Club announces nomination list for Marquees 2017

The nomination list includes thought leaders who have been category game changers and innovators

India business for Marico drops 4% YoY; decline attributed to impact of GST

Marico recorded a turnover of about INR 59 billion (USD 886 Million) through its products sold in India and about 25 other countries in Asia and Afric...

Madison Media acquires majority stake in performance digital agency, HIVEMINDS

HiveMinds was founded 6 years ago by Jyothirmayee JT, a pioneer in digital advertising in India with more than a decade of expertise in marketing, tec...

Airtel Postpaid Promise leads BARC Top 10 Brands@Week 29

Airtel Postpaid Promise and Hindustan Lever make it to BARC’s top 10 Brand and Top 10 Advertiser respectively for Week 29