Accenture appoints Nikki Mendonça as President of Intelligent Marketing Operations

Mendonça will manage a global team focused on helping Accenture clients activate, operate and scale marketing programs to deliver increased performanc...

Hassle-free festive shopping is Bajaj Finserv’s promise in its ‘Think it. Done.’ campaign

‘Think it. Done.’ is an expression of the brand’s proposition to make customers’ life pursuits seamless with the Bajaj Finserv EMI Network

Star Bharat unveils 'Burn your Fears' brand campaign

The channel reiterates its philosophy ‘Bhula de darr, kuch alag kar’ with a star-studded brand campaign

Happy mcgarrybowen appoints Rajesh Mani as ECD, Kunal Madhavdas as Sr. VP

The new hires mark a distinct upsurge in direction and ambition from Happy mcgarrybowen on its tenth anniversary

Preparation is half the battle won, says SBI Life in its new campaign, 'Hain Taiyyar Hum'

The integrated campaign, created by Leo Burnett Orchard, includes a TVC and a three-part web series, which will be launched shortly

Abhinav Tripathi joins McCann as ECD

Tripathi’s work has been awarded at One Show, Cannes, D&AD and at many other prestigious international forums

PM Modi leads India's Power Profile list on LinkedIn for 2017

Karthik Srinivasan, Prashanth Challapalli, Charulata Ravi Kumar, Sunil Lulla among others feature on LinkedIn’s fourth edition of Power Profiles, a li...

Leo Burnett India bolsters key leadership with Saraswathi Laxman, Gaurav Dudeja

Both Laxman and Dudeja join as Executive Vice Presidents in the New Delhi office

More than 80% of our transactions are digital now: Ravi Santhanam, CMO, HDFC Bank

Santhanam elaborates on why it made perfect sense to launch #StartDoing, a digital-only campaign for HDFC Bank

KBC as a game show does not discriminate, it is a great leveler: Nitesh Tiwari

Dangal director Nitesh Tiwari has been associated with KBC campaigns for six seasons in a row

Publicis Communications launches Arc Worldwide in India

Arc Worldwide, Publicis Groupe’s brand activation and experiential shopper agency, will work closely with all Publicis Communications India agencie...

R Balki, Group Chairman, MullenLowe Lintas Group

“I don’t know why it is such a big deal, I just had fun and I’m just going away, I think nothing interesting is happening in advertising right now, so...

e4mSpotlight: Simplicity wins, say experts about India's award-winning campaigns at Cannes Lions 2017

Healthy Chalk Sticks, Afghan Immunity Charm, Adidas Odds, Roads That Honk, #GiveHer5 campaign and more won big for telling beautiful and simple storie...