Unilever, Shell, Volvo among cos. that support global rollout of GroupM's viewability standards

Hulu, Spotify, Teads, comScore, DoubleVerify, Integral Ad Science and Moat among first publishers and tech partners embracing global push for higher v...

Keith Weed talks Brand Safety; threatens to cut ads on digital platforms

Keith Weed, chief marketing officer Unilever, made the announcement in a speech at the annual Interactive Advertising Bureau conference in California.