Did not pay attention to how big or small the brand was while choosing winners: Tarun Chugh, Bajaj Allianz

In this year’s edition of Maddies by e4m, a total of 46 Metals were given away along with 3 Hall of Fame Awards. In all, 9 Gold Metals were awarded.

Mindshare swept Maddies in 2016, who will it be this year?

A total of 37 metals were given away along with 3 Hall of Fame Awards at last year’s edition of exchange4media’s mobile marketing awards. With tougher...

Mindshare, GlaxoSmithKline Consumer Healthcare win honours at Maddies 2017

In this year’s edition, a total of 46 metals were given away along with 3 Hall of Fame Awards. In all, 9 Gold metals were awarded.

Lalitha Jewellery reclaims the number 1 spot; Shopclues enters the list: BARC Week 39

Lalitha Jewellery returned to its top spot while e-commerce giants Flipkart and Amazon.in were nowhere to be seen in BARC’s Top 10 Brands for Week 39...

BARC Week 38: Amazon.in pushes past Lalitha Jewellery by a huge margin to lead Top 10 Brands

Amazon.in bounced back to make the most of this festive period while Flipkart managed to climb to the no.3 spot

Kids channels optimistic about growth this festive season

Kids channels of Viacom18, Disney India, Turner International and SPN expect ad sales to pick up in the festive period through their tentpole marketin...

BARC Week 37: Amazon Online and Lalitha Jewellery lead Top 10 Brands, ahead of festive season

The festive period is witnessing e-commerce giant Amazon Online India retaining its second spot in BARC’s Top 10 Brands, while Flipkart slips to seven...

Amazon India leads BARC's Top 10 Brands @Week 35

E-commerce majors reinstated their positions at BARC’s Top 10 Brands for Week 35 (August 26-September 1)

Ecommerce majors Flipkart and Amazon India enter BARC’s Top 10 Brands @Week 34

While ecommerce giants enter BARC’s Top 10 Brands, FMCG brand Dove Cream Bathing Bar rule the category

Patanjali Range of Products leads BARC’s Top 10 Brands@ Week 33

Dove Cream Bathing Bar and Horlicks moved to second and third spot with 10,324 and 10,248 insertions respectively

Amazon India returns after brief hiatus to rule BARC's Top 10 Brands @Week 32

Amazon India regained hold over BARC’s Top 10 Brands for Week 32 (August 5–11). It moved up to fifth spot in the Top 10 Advertisers for the same week.

BARC Week 31: Amazon India enters both Top 10 Advertiser and Top 10 Brands

After a short spell of absence, Amazon India makes its presence felt in BARC’s Top 10 Advertiser and Top 10 Brands while Airtel Postpaid Promise recla...

Bar soap ads shun falling rose petals for grit and grime

Two brands, Vivel and Hamam have both cashed in on the women empowerment sentiment to create a refreshing brand communication

BARC Week 30: Close Up Ever Fresh leads BARC's Top 10 Brands

Hindustan Lever continued to dominate BARC’s Top 10 Advertisers list

Madison Media acquires majority stake in performance digital agency, HIVEMINDS

HiveMinds was founded 6 years ago by Jyothirmayee JT, a pioneer in digital advertising in India with more than a decade of expertise in marketing, tec...

Jury for BW APPLAUSE Awards'17 announced

exchange4media BW APPLAUSE Awards 2017 is aimed at recognising and honouring the quality work experiential agencies are producing in the space of even...