Videocon gets into a festive mood with its social media campaign #AbDikhengeAsliRang

The brand has announced its new social media campaign #AbDikhengeAsliRang. Highlighting the technology of more natural colours of Videocon’s revolutio...

BBC.com expands online with launch of new luxury super section BBC Designed

BBC Designed has been created as a response to growing audience and commercial interest around premium content within the luxury sector

PointNine Lintas creates launch campaign for India Gate's superfood, Quinoa

LinTeractive, the digital division of PointNine Lintas recently won the mandate from India Gate to launch their Quinoa brand

Gozoop bags digital mandate for HRX by Hrithik Roshan

The mandate includes social media strategy, content marketing and creative strategy across digital platforms

Guest Column: The shifting sands of time and its impact on news consumption

In the tussle between digital media and print newspapers for consuming news, it is evident that both have their pros and cons

Facebook to compare social ads to TV, experts feel new tool will add value to brands

Facebook's two new brand measurement tools will compare brand lift across Facebook-only ads, TV-only ads or both types of ads

Top 10 Utility and Social Apps in India

These apps are either already leading destinations for advertising or preparing to attract advertisers

eMarketer lowers Snapchat's global ad revenue forecast for 2017

Several factors, including slower-than-expected user growth, have led eMarketer to lower its ad revenue outlook for Snapchat

This Durga Pujo, Tata Sky reminisces historic art forms with its #RecallBengal campaign

#RecallBengal connects with the Bengali community by revisiting the forgotten entertainment forms of Bengal during the Durga Pujo

Bengali actor Jisshu Sengupta captures Kolkata’s spirit in Jabong’s new campaign

The campaign combines innovation with its strong understanding of consumers and regional nuances to create content engagement

With two million advertisers onboard Instagram, experts call it an ideal platform

As the user base grows to 800 million with 500 million monthly active users, Instagram is surely becoming a favourite with brands and advertisers

Guest Column: The shifting sands of time and its impact on news consumption

In the tussle between digital media and print newspapers for consuming news, it is evident that both have their pros and cons

Is Twitter pulling a one-eighty by introducing 280 characters?

Twitter has decided to double its character limit to 280. We spoke to a few experts to find out if this will attract more advertisers and marketers.

Flipkart ups its social media game for 'Big Billion Days'

Flipkart has used its social media platforms innovatively for this year’s festive shopping season

Mass personalisation will be the key to winning customer confidence: Vikas Katoch, CEO, Adomantra

The online video industry grew by a whopping 200% in 2016 and the CEO of Adomantra is making hay while the sun shines by being present in 190 countrie...

Guest Column: New trends in digital advertising: Umang Mathur, Founder and CEO, i Media Networks

Digital Advertising wave has hit the country and has hit it hard, but instead of doing damages, it has changed the outlook of advertising today

How social media increased BankBazaar's consumer engagement

BankBazaar has increased its marketing spends on digital by 15–20%

How will storytelling rescue advertising in the digital age?

While storytelling has always been an important aspect of advertising, for brands it is important to create meaning and emotional connect with its tar...