Maxus retains Shoppers Stop media mandate

The multi-agency pitch saw participation from all the major agencies

Unless Media recommends a medium, Creative does not develop the experience and skill sets for it: Roda Mehta

Roda Mehta’s speech on receiving the Advertising Agencies Association of India’s Lifetime Achievement Award in Mumbai recently

UP, MP and Maharashtra lead top 5 ad spending states

There has been a significant increase in the ad expenditure by state governments over the years. In some cases, it has been surprisingly unprecedented...

The Advertising Club announces nomination list for Marquees 2017

The nomination list includes thought leaders who have been category game changers and innovators

Smt. Smriti Irani, Hon'ble Minister of Textiles and I&B, to be Chief Guest of Honor at Marquees 2017

Marquees 2017 will be held 11th August at Grand Hyatt Mumbai to be attended by CEOs CMOs, Agency heads and stalwarts from the advertising, marketing a...

Ajit Varghese elevated; will lead Global Market Development as President for MEC and Maxus merged entity

He will take on his new role early next year and will be reporting to Tim Castree who is the Global CEO of the new entity

Unilever, Shell, Volvo among cos. that support global rollout of GroupM's viewability standards

Hulu, Spotify, Teads, comScore, DoubleVerify, Integral Ad Science and Moat among first publishers and tech partners embracing global push for higher v...

Madison Media appoints Saif Shaikh as Vice President

Shaikh to head Godrej Media AOR based in Mumbai .......................................................................................

Game on: How much is PKL worth? Rs 200 crore?

Kabaddi generated Rs. 122 crore in 2016, up from Rs. 48 crore in 2015

Sridhar Ramasubramanian, COO, GroupM South Asia, steps down; Vishandas Hardasani takes charge

Vishandas Hardasani, CFO, GroupM India will take on the additional responsibilities of IT, Admin and Operations in addition to his current responsibil...

GroupM announces Kartik Sharma as MD of 'NewCo'; T. Gangadhar to be Chairman, India & MD, Essence, North Asia

Sharma will report to GroupM South Asia CEO, CVL Srinivas and Tim Castree; Gangadhar will report into Kyoko Matsushita, CEO of Essence APAC

FCB's Worldwide CEO Carter Murray to speak at the e4m Conclave

He will be among a galaxy of speakers at the 17th edition of exchange4media’s flagship event.

MEC and Maxus will become WAVEMAKER

The brand will go live locally as the merger completes in each country, to be finalised by January 2018

GroupM's Brian Lesser joins AT&T to set up in-house ad division

Lesser, who served as CEO of GroupM North America, is expected to help build a new analytics and advertising division within AT&T

Madison Media strengthens digital leadership team with two key appointments

Shobhit Gaur joins the agency as head of North Digital and Sandeep Prabhudesai as South Digital and Analytics lead

TVF partners with Airtel to create internet's first LIVE reality show

The web-reality event will take place from Aug 18–20, featuring Jitendra Kumar, one of TVF’s most popular faces