India mobile ad spend to grow by 85% in 2017, estimates e-marketer

The growth of mobile adex will help boost overall digital ad spend to Rs 8,000 crore, as per eMarketer’s latest media ad spend forecast

Ask The Doctor with Sandeep Goyal

Are you a young professional looking for some expert advice? exchange4media will find you first-hand solutions from Sandeep Goyal, Vice Chairman of Th...

Airtel Digital TV and LG announce partnership to redefine home entertainment experience

Customers purchasing LG UHD, OLED TVs will enjoy benefits of up to 25% on Airtel Internet TV

PointNine Lintas creates launch campaign for India Gate's superfood, Quinoa

LinTeractive, the digital division of PointNine Lintas recently won the mandate from India Gate to launch their Quinoa brand

Google launches new AdWords experience

With the aim of providing a faster and more intuitive AdWords for advertisers to reach their business goals, Google India has launched an all new AdWo...

Indigo Consulting gets Prashant Tekwani on board as VP – Client Services

Tekwani will report to Rajesh Ghatge, Chief Executive Officer at Indigo Consulting, and will be based in the agency’s Gurugram office

MAS'17: Mobile adex to eclipse OOH + Radio by 2020

Mobile Ad Spends report estimates mobile ad spends to grow at 74 per cent in 2017 to reach Rs 2,230 crore and continue to grow in excess of 65 per cen...

Epsilon India will be a driver of growth and relevance for Epsilon globally: Ashish Sinha

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intellig...

We aim to challenge conventions by offering quality products that are highly affordable: Parminder Datt, Alcis

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving stre...

News 18 attains 7.2 million UVs, surpassing major online news portals

With over 7.2 Million total Unique Visitors (UVs), [ M ] News 18 surpasses top media platforms, according to the comScore India MMX August, 2017

Should advertisers be worried about Chrome's ad blocker?

How much sense does it make to have Google serving as a gatekeeper? Can publishers and advertisers trust Google to be fair to them?

Will Zuckerberg’s apology help Facebook get over its ad controversy?

Recently, Facebook Founder Mark Zuckerberg had sought forgiveness after he was criticised for failing to block fake news and Russian interference in t...

Top 10 Utility and Social Apps in India

These apps are either already leading destinations for advertising or preparing to attract advertisers

Growth of AI is tremendous in digital marketing: Santosh Kumar, CEO, Mango Data

Kumar on AI, big data and providing clients with real time information

ALTBalaji ranked amongst India’s Top 3 Revenue Grossing Video Streaming App

This ranking is a combination of iOS App Store and Google Play Store for H1 2017 period

This is how brands celebrated Google's 19th birthday...

Here’s how brands like Pizza by the Bay, Mumbai Metro, Society Tea commemorated Google’s birthday

Digital to influence Rs. 4500 cr. FMCG consumption by 2020: Google, BCG Report

Google India and BCG released the “Decoding Digital Impact: A $45B Opportunity in FMCG 2020” report on Wednesday. The report projects that 40 per cent...