Dish TV announces ‘HD for All’ in a landmark move

While market charges access fee to provide HD channels, DishTV will now give the access to popular HD channels to all subscribers

DishTV launches "HD for all" initiative

DishTV will now give access to popular HD channels to all its subscribers

Havells launches new ad campaign to showcase latest offerings in its lighting portfolio

Conceptualized by Mullen Lintas Delhi, the campaign highlights unique features and benefits of the new products

Facebook to compare social ads to TV, experts feel new tool will add value to brands

Facebook's two new brand measurement tools will compare brand lift across Facebook-only ads, TV-only ads or both types of ads

Discovery Communications India appoints Geetanjali Bhattacharji as the Head of Brand Partnerships & Content Integration

In her new role, Geetanjali, working in close association with Vikram Tanna (VP, Advertising Sales & Business Head of Regional Clusters), will focus o...

Top 5 compelling viral ads of the month

Ads by Saffola Masala Oats, Bajaj Finserv, Brooke Bond Tea, Fashion Big Bazaar and Comfort After Wash have fetched the brands not just viralty but als...

Guest Column: Who leads the changing face of southern Indian news?: Chinta Shyamsundar, Brand Consultant

Among over 870 channels permitted to launch in India, close to 40 per cent are news channels. Yet, the viewership of these channels account for less t...

Agencies that are well-embedded in the digital system are poised to grow: Saurabh Kumar, Director - Envigo Digital

A chat with Saurabh Kumar, Director - Envigo Digital on trends across the digital marketing sector and the new age tools for better ROI.

Saffola Masala Oats' new campaign urges Indians to snack healthy

In India, about 42 per cent people eat unhealthy according to a recent Saffolalife study

Guest Column: Market-makers will help navigate the fragmented digital advertising market: Vikas Katoch, Adomantra

A market-maker will assist brands with data mining, analytics, programmatic and traditional digital advertising in maximising their impact by personal...

Creativeland Asia wins silver at CLIO awards for #UnitedByHalf

Creativeland Asia, one of the leading independent communication companies, won a Silver at the CLIO Fashion & Beauty Awards (Social Good) for United C...

How Business Intelligence helped in better marketing and effective ROIs for Mondelez India

Artificial Intelligence still has a long way to go in India, according to Sachin Pendse, Global Data Modeling, Architect and Reporting Hub lead – Data...

Post 5pm ET Now becomes a development and economy channel

After gaining wide viewership and achieving profitability, ET Now changes its positioning, focuses on developments and economy of the nation post 5pm

Patanjali Range of Products leads BARC’s Top 10 Brands@ Week 33

Dove Cream Bathing Bar and Horlicks moved to second and third spot with 10,324 and 10,248 insertions respectively

Guest Column: Can the Indian Armed Forces make their brand felt on Independence Day?

They have not currently managed to leverage the power digital platforms to establish a connection with the target audience

Guest Column: IoT all set to change the Digital Marketing landscape: Rahul Ramachandran, Manager – Branding & PR, Great Lakes Institute of Management

While the question of ethics, privacy and security are still under questionable turf, Internet of Things has already started acquiring its space in th...

Magazine journalism in India is most difficult to practise: Arun Jaitley

Print journalism, both in terms of technology and timing, faces a radical challenge and the need for this medium is to search for a new identity, says...