The Advertising Club announces nomination list for Marquees 2017

The nomination list includes thought leaders who have been category game changers and innovators

Be smart when buying a smartphone, advises Flipkart in its new campaign

The campaign brings out the inconvenience customers go through before their purchase and even when they do settle for a phone, they may not always be...

Ecommerce majors Flipkart and Amazon India enter BARC’s Top 10 Brands @Week 34

While ecommerce giants enter BARC’s Top 10 Brands, FMCG brand Dove Cream Bathing Bar rule the category

Amazon India leads BARC's Top 10 Brands @Week 35

E-commerce majors reinstated their positions at BARC’s Top 10 Brands for Week 35 (August 26-September 1)

This festive season, Flipkart and Amazon India indulge in advertising blitz

Both e-commerce majors have been prominent in the Broadcast Audience Research Council (BARC) Top 10 Brands list for the last three weeks

BARC Week 37: Amazon Online and Lalitha Jewellery lead Top 10 Brands, ahead of festive season

The festive period is witnessing e-commerce giant Amazon Online India retaining its second spot in BARC’s Top 10 Brands, while Flipkart slips to seven...

BARC Week 38: Amazon.in pushes past Lalitha Jewellery by a huge margin to lead Top 10 Brands

Amazon.in bounced back to make the most of this festive period while Flipkart managed to climb to the no.3 spot

Guest Column: The festive season brands have been waiting for is here

With the effects of demonetization slowly waning, along with the festive season around the corner, advertisers can benefit by turning up the heat on t...

Lalitha Jewellery reclaims the number 1 spot; Shopclues enters the list: BARC Week 39

Lalitha Jewellery returned to its top spot while e-commerce giants Flipkart and Amazon.in were nowhere to be seen in BARC’s Top 10 Brands for Week 39...

Digital has eaten into both TV and Print: Debraj Tripathy, MediaCom

Media buying and selling has moved from being relationships led to being more data and analytics led, Debraj Tripathy

Brands Connect With Commuters on Jcdecaux Street Furniture

Brands from various categories are promoting their festive offers and greetings to the commuters on JCDecaux Street Furniture in Delhi

CreateID8 wins mandate for Proburst

CreateID8 to build an effective and engaging brand communication strategy along with redesigning the brand identity for the entire Proburst product ra...

Patanjali is among India's Most Influential Brands: Ipsos study

Home-grown brands Patanjali and Jio enter the top 10 ranked at fourth and ninth place, respectively, without being featured in the previous edition of...

More than 80% of our transactions are digital now: Ravi Santhanam, CMO, HDFC Bank

Santhanam elaborates on why it made perfect sense to launch #StartDoing, a digital-only campaign for HDFC Bank

Happy mcgarrybowen appoints Rajesh Mani as ECD, Kunal Madhavdas as Sr. VP

The new hires mark a distinct upsurge in direction and ambition from Happy mcgarrybowen on its tenth anniversary

We have filed almost three dozen copyright cases against our competitors: K Madhavan, MD of Peps

The mattress company plans to innovate more in order to avoid the replication of its marketing activities by other players

Build amazing products and everything else will come: Rajan Anandan, Google

Rajan Anandan, Vice President, South East Asia and India, Google, said that a technology brand first prioritises on scale and its products and that mo...

HDFC Bank is India’s most valuable brand, fourth year in a row: BrandZ™ Top 50 Most Valuable Indian Brands 2017

The study by WPP and Kantar Millward Brown also noticed that international brands like Amazon and Uber have understood Indian sensibilities better tha...