VOOT now streaming Bigg Boss Season 11

The reality show garnered 70 mn views in first 10 days on VOOT

India mobile ad spend to grow by 85% in 2017, estimates e-marketer

The growth of mobile adex will help boost overall digital ad spend to Rs 8,000 crore, as per eMarketer’s latest media ad spend forecast

Ask The Doctor with Sandeep Goyal

Are you a young professional looking for some expert advice? exchange4media will find you first-hand solutions from Sandeep Goyal, Vice Chairman of Th...

Guest Column: Credibility in the age of digital media: B. Unnikrishnan Nair, Mathrubhumi News

Media etiquette is bound to develop over time as sophisticated taste evolves. As part of the greater good, responsible media houses should continue th...

Food will be our growth category both in terms of consumer and advertisers: Uday Sodhi, SPN

We speak to Uday Sodhi, EVP and Head – Digital Business, Sony Pictures Networks India (SPN) on introducing food genre in OTT space, how it will be a m...

Diwali ad campaigns that are all things sparkly

Diwali ad campaigns by OnePlus, Nokia, Reliance FRESH, Big Bazaar and Legrand India made all the right noises when it comes to dialling consumers emot...

Videocon gets into a festive mood with its social media campaign #AbDikhengeAsliRang

The brand has announced its new social media campaign #AbDikhengeAsliRang. Highlighting the technology of more natural colours of Videocon’s revolutio...

BBC.com expands online with launch of new luxury super section BBC Designed

BBC Designed has been created as a response to growing audience and commercial interest around premium content within the luxury sector

PointNine Lintas creates launch campaign for India Gate's superfood, Quinoa

LinTeractive, the digital division of PointNine Lintas recently won the mandate from India Gate to launch their Quinoa brand

Gozoop bags digital mandate for HRX by Hrithik Roshan

The mandate includes social media strategy, content marketing and creative strategy across digital platforms

MAS'17: Mobile adex to eclipse OOH + Radio by 2020

Mobile Ad Spends report estimates mobile ad spends to grow at 74 per cent in 2017 to reach Rs 2,230 crore and continue to grow in excess of 65 per cen...

MY FM pays a tribute on Amitabh Bachchan’s 75th birthday

The station composed and produced a special song “A se Amitabh”, which features 75 RJs across 30 stations dressed up in various avtaars of the superst...

We aim to challenge conventions by offering quality products that are highly affordable: Parminder Datt, Alcis

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving stre...

Marketing your way to millennials' hearts

At the exchange4media BW APPLAUSE Conclave & Awards 2017, experts came together to discuss what millennials expect from brands and brand experiences

Umang Bedi quits Facebook

Umang Bedi, MD, India and South Asia at Facebook, has put down his papers. He will be associated with Facebook till the end of December.

Guest Column: The shifting sands of time and its impact on news consumption

In the tussle between digital media and print newspapers for consuming news, it is evident that both have their pros and cons

We are looking forward to bulk up our distribution drive: Saurabh Gupta, Vanesa Care

The Director & CMO of Vanesa Care spoke about the brand’s plans to improve its width and depth of distribution