Guest Column: 3 myths to avoid when marketing to boomers+ and millennials: Stacey Hawes, President, Data Practice, Epsilon

With millennials being the most talked about target group, it is important marketers don’t lose sight of current generations that have tremendous spen...

Epsilon to focus on the global Fortune 500 companies in India

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

Guest Column: Five steps to unlock the power of customer data - Prabhu Kannan, Epsilon

Is individual online data key to improving the customer experience?Answering that and enumerating five steps that would unlock the power of individual...

Southern brands aim for better digital outcomes in 2018

With the first month of 2018 coming to an end, brands present in south India talk about the road map for the remaining year

GC: 5 ways to use data to befriend millennials--Ganga Ganapathi

Millennials might be the best understood generation ever. It's up to marketers to decide whether they continue to hope for success using superficial d...

Leveraging Data in an Omnichannel World: Stacey Hawes, President, Data Practice, Epsilon

As marketing moves away from mass, push-based messaging towards more personalised communication with consumers, the power and potential of data-driven...

Epsilon India will be a driver of growth and relevance for Epsilon globally: Ashish Sinha

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intellig...

Social Street Sweeps Creative Awards at The Ad Club Bangalore's Big Bang Awards 2017

At the 22nd edition of Ad Club Bangalore’s annual Big Bang Awards Social Street, Mindshare and Maxus bagged Creative Agency of the Year, Media and Dig...