With Maruti, ITC, Titan and TGBL’s media pitches, Rs 1300 crore of ad monies up for grabs

The last couple of months have been a busy time for media agencies in India, with four major media pitches in the running.

Parle Products takes on counterfeiting with latest campaign

Parle Products has launched the second phase of its integrated brand campaign that will continue to champion its diverse range of confectionery

WATConsult launches new campaign #TheOnlyTIP for Motilal Oswal

The digital campaign focusses on promoting the goal based investing platform TIP – Target Investment Plan

Nakul Chopra re-elected AAAI President; Ashish Bhasin is VP

MG Parameswaran will be the ex-officio member of the AAAI executive committee

Mathrubhumi is humouring the non-Malayalees this Onam...

Mathrubhumi promotes its integrated solutions in its tongue-in-cheek Onam campaign

We want this campaign to change behaviour and get more users on Uber: Sanjay Gupta, CMO, Uber India

Conceptualised by Taproot Dentsu, the TVC tries to tell customers to think of Uber as their own personal car. Experts think it is an opportunity lost...

Duroflex launches Energise range with 'Ready for tomorrow' campaign

Mattress brand Duroflex, has rolled out a 360-degree campaign to announce the launch of its latest range, Energise, meant for people with active lifes...

Honda Jazz takes the webisode approach for its latest campaign

The brand has adapted this format to break the clutter in the over-saturated hatch-back car segment

The consumer is hooked on to content all day long: Jignesh Maniar, Onads Communication

Ad man Jignesh Maniar’s agency will now create engaging video content for brands

Vizeum wins media mandate for Mathrubhumi Group

Vizeum’s scope of will range across TVC, print, radio, OOH, digital and activations

DAN announces key promotions for APAC

Kristian Barnes has been promoted to the newly created role of Regional Chief Client Officer for Dentsu Aegis Network and Duncan Pointer will succeed...

Cyber attacks the new reality: Ashish Bhasin, DAN

It’s something of a cat and mouse chase where the hackers are always trying to stay a step ahead, says the Chairman and CEO South Asia – DAN

Dentsu Webchutney launches B2B Marketing Division

Designed to serve the marketing, publicity and business development needs of all B2B communications of brands across categories

Shripad Kulkarni, MD, Vizeum, writes a tribute to his guru Roda Mehta

On the occasion of Mehta’s well-deserved AAAI Lifetime Achievement award, Kulkarni looks back at her immense contribution to the media industry

Isobar announces Global Isobar Commerce Practice

The practice will include all Commerce centres of excellence, all e-Commerce, m-commerce, retail commerce experts and Commerce off-shore delivery cent...

Hyperspace India elevates Arti Singh to VP- National

She will be responsible for Hyperspace’s end-to-end service sphere, providing comprehensive retail and shopper marketing solutions to clients