BARC Week 40: SET takes on the urban market, Zee Anmol rules the rural market

Sony Entertainment Television took over the urban market according to BARC data for week 40 (September 30-October 6) with 443 million impressions

Doordarshan’s plans to sell prime time slots put on hold

Doordarshan’s ambitious plan to sell prime time slots to private players put on hold barely days before its launch. Balaji Telefilms and Saaibaba Tele...

BARC Week 36: Star Bharat takes second spot in Hindi GEC overall, also in the top 5 in both urban and rural market

Star Bharat’s hold over urban (fifth) and rural (second) Hindi GEC category helped it climb to second spot in the overall Hindi GEC

The shows must go on...

With DD National’s popular show ‘Tenali Rama’ being recently launched on Sony SAB with a fresh and modern look, we look at the recent trend of channel...

We have not exploited our potential to the fullest -Shashi Shekhar Vempati, CEO, Prasar Bharati

In an exclusive interview with exchange4media, Vempati spoke about the challenges facing Prasar Bharati, his vision for the organisation and making it...

Star Plus dominates Hindi GEC @BARC Week 25

According to BARC data, Star Plus and Zee Anmol dethroned Sony Pal to lead Hindi GEC collectively and in rural market, respectively, in Week 25

Sony Pal rules Hindi GEC @BARC Week 24

According to BARC data, in Week 24 (June 10–16), Sony Pal displaced Star Plus to lead Hindi GEC collectively. Meanwhile, Sony SAB’s rebranded look hel...