Capgemini unveils new brand identity

The new brand identity uses three fundamental differentiators to reflect Capgemini’s unique character and strengths

VOOT now streaming Bigg Boss Season 11

The reality show garnered 70 mn views in first 10 days on VOOT

CVL Srinivas to be recipient of exchange4media Influencer Award 2017

The exchange4media group is pleased to announce CVL Srinivas, CEO (South Asia) of GroupM as the recipient of this year's Influencer of the Year Award...

Colors Super to air Bigg Boss Kannada season 5

The channel has designed a robust 360-degree integrated marketing campaign to promote the show

BARC Week 40: SET takes on the urban market, Zee Anmol rules the rural market

Sony Entertainment Television took over the urban market according to BARC data for week 40 (September 30-October 6) with 443 million impressions

Who will win e4m Influencer of Year in 2017

The award honours visionaries who have transformed the industry and inspired the next level of growth

Majority of viewers not ready for non-linear streaming: Parameshwar Gundhkal, Business Head, Colors Kannada & Colors Super

With OTT playing a big role now, new Kannada channel Colors Super plans to focus on its core of storytelling instead of getting in the midst of the di...

e4mrecap: The Week That Was

A recap of the most important stories that you may have missed this week

BARC Week 38: Zee TV returns to No.1 position in Hindi GEC (Urban Market)

Kaun Banega Crorepati continued to reign over the Top 5 programs list in the urban market with 7.5 million impressions

Impact of TV unmatched; digital, in fact, will complement TV: Raj Nayak

I don’t think the impact of TV can be matched with any other medium, says Raj Nayak of Viacom 18

The biggest challenge is to reinvent Bigg Boss every year: Raj Nayak, CEO, Colors

The brand custodians were excited and enthusiastic about their association with Bigg Boss at a press conference held in Mumbai on Tuesday evening. The...

Viacom18 announces partnership with KidZania Delhi

The partnership aims to create a new ecosystem through experiential entertainment

Guest Column: Who leads the changing face of southern Indian news?: Chinta Shyamsundar, Brand Consultant

Among over 870 channels permitted to launch in India, close to 40 per cent are news channels. Yet, the viewership of these channels account for less t...

BARC Week 36: Star Bharat takes second spot in Hindi GEC overall, also in the top 5 in both urban and rural market

Star Bharat’s hold over urban (fifth) and rural (second) Hindi GEC category helped it climb to second spot in the overall Hindi GEC

The Advertising Club's Big Bang Awards to be held on September 15

The Big Bang Awards Event will be held in Bangalore on September 15th at The Ritz Carlton Hotel and entry is by invitation only

How will storytelling rescue advertising in the digital age?

While storytelling has always been an important aspect of advertising, for brands it is important to create meaning and emotional connect with its tar...

Creativeland Asia wins silver at CLIO awards for #UnitedByHalf

Creativeland Asia, one of the leading independent communication companies, won a Silver at the CLIO Fashion & Beauty Awards (Social Good) for United C...