Mindshare, GlaxoSmithKline Consumer Healthcare win honours at Maddies 2017

In this year’s edition, a total of 46 metals were given away along with 3 Hall of Fame Awards. In all, 9 Gold metals were awarded.

Ramesh Narayan elected President of IAA India Chapter

Narayan was unanimously elected President of the India Chapter of the International Advertising Association (IAA) at its AGM held on 28th September 20...

Ensuring compliance from small, unknown players is a challenge: Abanti Sankaranarayanan, ASCI Chairperson

exchange4media caught up with the new chairperson of the Advertising Standards Council of India on the sidelines of the 31st ASCI Annual General Meeti...

Abanti Sankaranarayanan expected to be new Chairman of ASCI

She would be taking over from current ASCI Chairman, Srinivasan K. Swamy, chairman and managing director, RK Swamy BBDO

Magicbricks launches musical ad campaign with TV actor Iqbal Khan

Showcases the widest choices and convenience while looking for property on Magicbricks; aims at lifting the consumer sentiment ahead of the festive se...

Young students and milennials find creative solutions in HP’s two new TVCs

The TVCs are being aired across leading news and general entertainment channels along with amplification on various social platforms

Quaker Oats redefines fitness with new 'Fuel for the Real Fit' campaign

The campaign celebrates young Indians doing regular jobs, and Quaker as the fuel that gives them the energy to keep doing more

International Advertising Association India Chapter announces IAA CEOs Tech Tour of Israel

25+ CEOs from India’s leading Media houses and agencies set to visit Israel as part of the delegation

e4mSpotlight: Simplicity wins, say experts about India's award-winning campaigns at Cannes Lions 2017

Healthy Chalk Sticks, Afghan Immunity Charm, Adidas Odds, Roads That Honk, #GiveHer5 campaign and more won big for telling beautiful and simple storie...

Cannes Lions 2017: Some celebrated campaigns

Here are some Grand Prix-winning campaigns that the world raved about

How we CANNED it!

McCann Worldgroup’s Grand Prix, major wins by Ogilvy & Mather, Leo Burnett, BBDO India, Wieden & Kennedy and L&K Saatchi&Saatchi add up to India’s all...