Ask The Doctor with Sandeep Goyal

Are you a young professional looking for some expert advice? exchange4media will find you first-hand solutions from Sandeep Goyal, Vice Chairman of Th...

Amazon rules Top 10 Brands after previous week's no-show: BARC Week 40

With Diwali almost here, Amazon took the no.1 spot in Top 10 Brands while Hindustan Lever ruled Top 10 Advertisers

Twitter launches in-stream ads; takes Twitter video ads to the next level

Amazon, Maruti and Motorola have come onboard as the first advertisers in the market

Twitter Launches In-Stream Video Ads in India with Amazon, Maruti and Motorola

With In-stream Video Ads, advertisers can align with premium videos from hundreds of the world’s top publishers

India’s OTT space will be ad-driven business in future: Uday Sodhi, SPN

At Mobile Awards – The Maddies, Uday Sodhi, ‎Executive Vice President and Head - Digital Business - SPN in a fireside chat with Anurag Batra, Chairman...

Epsilon India will be a driver of growth and relevance for Epsilon globally: Ashish Sinha

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intellig...

We aim to challenge conventions by offering quality products that are highly affordable: Parminder Datt, Alcis

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving stre...

Lalitha Jewellery reclaims the number 1 spot; Shopclues enters the list: BARC Week 39

Lalitha Jewellery returned to its top spot while e-commerce giants Flipkart and Amazon.in were nowhere to be seen in BARC’s Top 10 Brands for Week 39...

Guest Column: The festive season brands have been waiting for is here

With the effects of demonetization slowly waning, along with the festive season around the corner, advertisers can benefit by turning up the heat on t...

OTTs gear up for Diwali with fresh content

Both local and international OTT platforms like Amazon Prime Video, Viu and Voot are boosting up their content strategy with a fresh line-up of shows,...

Malayala Manorama Mobile App wins Best News Mobile Service prize at South Asian Digital Media Awards

The award recognises publishers who have adopted digital media and mobile strategies as part of their total product offering to meet the major changes...

Top 10 Utility and Social Apps in India

These apps are either already leading destinations for advertising or preparing to attract advertisers

Are advertisers bullish with festive ad spends this year?

A total of Rs 24,000 cr is expected to be spent over the two-month period

BARC Week 38: Amazon.in pushes past Lalitha Jewellery by a huge margin to lead Top 10 Brands

Amazon.in bounced back to make the most of this festive period while Flipkart managed to climb to the no.3 spot

Ease in visa regulation has made travelling easier: Arun Rawat

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip, they have reached the market leader status

Impact of TV unmatched; digital, in fact, will complement TV: Raj Nayak

I don’t think the impact of TV can be matched with any other medium, says Raj Nayak of Viacom 18

Media ACE’17: Sam Balsara suggests better symbiotic relations between industry and media planners

With the topic being simplicity of the media game at exchange4media’s 3rd edition of the Media ACE Awards, the need for simpler measurement tools and...

Ask the doctor with Sandeep Goyal!

Are you a young professional looking for some expert advice? exchange4media will find you first-hand solutions from Sandeep Goyal, Vice Chairman of Th...