Tata Sky's new app to resonate with people on the go

Conceptualised by O&M, the ads are built on a powerful insight that people want their TV to be handy so that they can enjoy it anytime, anywhere with...

Industry experts scrutinize relation between Govt. and Media @ PMAO 2016

A stellar panel met on the sidelines of the Pitch Madison Advertising Outlook 2016 unveiling to talk about the media industry in India and its relatio...

“Digital mktg has rendered traditional mktg obsolete”

There is an imperative need to move beyond Kotler’s 4 Ps of marketing to an engaging digital model, share industry experts

Advertising Industry Has Overcome the Blues

Experts claim Print and TV Industry were heavily affected by the move whereas Digital made hay

The Sun shifts gears – Part 1

While most media companies grappled with the impact of the economic slowdown in 2009, there were a few who decided that it was the best time to invest...

Zee creates $250 mn content development fund for wellness network, Veria Living

The $250 million fund has been earmarked for development, production, co-production and acquisition of high quality, multimedia health and wellness pr...

IndiaCast appoints Amit Dhanuka as Sr VP – Intl Business

He will oversee Asia Pacific business, international syndication, outbound ad sales as well as content and commercial affairs

Zee Group to celebrate International Yoga Day across its channels globally

On June 21, International Yoga Day, the Zee Group’s Media and Entertainment Companies will feature a variety of yoga centric shows on both, its Indian...

K Ganesh of Zee passes away.

The Senior Territory Head, Hindi Movie Cluster, Bengaluru, passed away following a cardiac arrest.

IndiaCast appoints Amit Dhanuka as Sr VP – Intl Business

He will oversee Asia Pacific business, international syndication, outbound ad sales as well as content and commercial affairs