Coke's anti-social media ad generates social media buzz

Coca-Cola has launched a giant branded funnel, called the 'Social Media Guard', to help people enjoy real moments & get over their obsession with soci...

Flashback 2014: It was a year of disruption and the trend will continue

2014 will be remembered as a year where the individual overshadowed the idea, says Devarajan Duraibabu, COO, Disha Communications

ASCI launches ‘Snap and WhatsApp’ facility to curb misleading & offensive ads

The Advertising Standard Council of India (ASCI) is embracing technology to connect with the consumers and curb misleading advertisements. Consumers c...

Is BlackBerry fighting a lost battle?

As BlackBerry makes a flailing attempt to revive its lost position through BBM on Android and iOS, exchange4media takes a look at whether this strateg...

We want Android & iOS users to experience the power of BBM: Sunil Lalvani

In an exclusive video chat, the MD of BlackBerry India talks about the rationale behind making BBM available across various platforms & the benefits f...

Hike's brand-new marketing mantra: 'Hikes up' TV, radio & cinema advertising

After refining the product, Hike's all-out focus is on visibility among its target group - the youth. The company goes aggressive with 'Hike Up Your L...

WhatsApp top messaging app in India; WeChat takes global lead

WeChat grew most rapidly with 2356% growth, followed by WhatsApp which grew 334% between 2013 and 2014 as per GlobalWebIndex (GWI) study

Bharti Airtel raises net neutrality debate after announcing plans to charge for VoIP calls

Airtel’s latest announcement comes at a time when the discussion around net neutrality, the belief that there shouldn't be any differentiation on the...

Women consume 25% more data than men on 4G: Mogae Media

The study was conducted in October 2016 by Mogae’s Incelligence team across 8,144 4G users across India. This insightful study threw up some interesti...

Indians Trust YouTube and WhatsApp more than Facebook or Twitter: New Realities Study by FCB Cogito

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study...

Instant Messaging apps get bold and quirky

From using only digital media to Bollywood associations & feature-driven communication - the new set of Instant Messaging apps are betting high on att...

The new face of mobile marketing on chat messengers

Several brands, including Nike, Comedy Central & Mad Over Doughnuts, are leveraging mobile chat messengers in the form of integrated campaigns or camp...

Is BlackBerry fighting a lost battle?

As BlackBerry makes a flailing attempt to revive its lost position through BBM on Android and iOS, exchange4media takes a look at whether this strateg...

What makes WhatsApp tick in a highly competitive market?

Despite tough competition, WhatsApp has been able to retain its No. 1 position. All thanks to its uncluttered user interface and first mover advantage

Facebook set to acquire WhatsApp; Co-founder Jan Koum to join Facebook Board

Facebook has announced that it has reached a definitive agreement to acquire mobile messaging company WhatsApp. The deal totals around $16 billion wit...

Facebook buys WhatsApp. What next?

With the biggest acquisition of the year underway, the question on everyone's lips is what next? Will we see ads on WhatsApp now? How will Facebook le...

WhatsApp acquisition decoded

The acquisition has caused quite a few eyebrows to be raised. What justifies this massive investment is that it brings Facebook closer to its eventual...

WhatsApp to introduce voice calling in Q2 2014

The announcement was made by WhatsApp Co-founder Jan Koum at the on-going Mobile World Congress in Barcelona

Kavin Bharti Mittal's messaging app Hike crosses 15 mn users

Around 80% of this homegrown app's user base is under 25 years of age. Unlike its competitors that are indulging in celebrity endorsements & ATL activ...

Battle of the instant messaging apps; will WhatsApp still be the king?

As Line, WeChat, Hike, Nimbuzz and other IM apps evolve with features, increased user base & B2B partnerships, is WhatsApp's monopoly being challenged...

We crossed the 20 million user mark in June: Kavin Bharti Mittal

Kavin Bharti Mittal, Head, Product & Strategy, Hike talks about the existing gaps in the internet messaging app space that Hike messenger is designed...

UK-based telecom service provider New Call acquires Nimbuzz

The overall value is expected to be around $250 million with New Call taking 70% stake in Nimbuzz for $175 million, a source familiar with the transac...

Snapchat fastest growing app, holds 9% market share in India

Snapchat is the fastest growing app in the world, up by 56 per cent this year, according to a GlobalWebIndex Research

Bharti Airtel raises net neutrality debate after announcing plans to charge for VoIP calls

Airtel’s latest announcement comes at a time when the discussion around net neutrality, the belief that there shouldn't be any differentiation on the...