Stub it out! World No Tobacco Day campaigns urge people

Orient Electric's #StubTheHabit, ViacomTV18-Ketto, Arre and Bajaj Allianz ads stand out for their relatability

Vserv appoints Pranab Punj as AVP, Global Marketing

In his previous assignment, Punj was the Director of Digital Media at Viacom18, where he was responsible for driving marketing and managing the web bu...

Sustainable Filmmaking: Create in India, sell to the world

Ajit Andhare, COO - Viacom18 Motion Pictures Ltd, spells out the essentials of a sustainable film industry, while making a strong case for the elimina...

Winners Speak @ IPRCCA 2016

Value360 Communications Pvt Ltd was awarded the Specialist Consultancy of the Year while Adfactors PR won the PR Consultancy of the Year. The Godrej C...

Value 360 and Viacom 18 win big at IPRCCA; Roger C.B. Pereira conferred with Lifetime Achievement Award

IPRCCA recognises the contribution and path-breaking initiatives of PR Consultancies and Corporate Communications teams

Hailed as media's highest creative honour, the PromaxBDA Awards celebrate the relentless memory makers this year.

Boot camp, Masterclass conference and Awards are to be held on the 22nd and 23rd of May 2018 at ISDI and Taj Santacruz, Mumbai respectively

With a sharper focus to bolster business, IndiaCast restructures its International team

GovindShahi, DebkumarDasgupta and Sachin Gokhale will assume expanded responsibilities aimed at achieving robust growth

ALTBalaji basks in the validation received for 'BOSE: Dead/Alive'

Made on a shoestring budget starring Rajkummar Rao, the team reports that its the most binge watched series across digital mediums

Bigg Boss is the biggest entertainment property in the online video space: Gaurav Gandhi, Voot

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising rev...

Indranil Sengupta launches multidisciplinary design house, IS

Viacom18’s associate vice president, business head-non-music IPs, brand and B2B marketing Indranil Sengupta had quit to start his own venture Is Netwo...

SET appoints Vivek Bahl as Chief Creative Director

Bahl will be responsible for the overall programming of the channel. He will report to Sneha Rajani, Senior Exec VP & Business Head – Channe...

SET appoints Vivek Bahl as CCD

Bahl will be responsible for the overall programming of the channel. He will report to Sneha Rajani, Senior Exec VP & Business Head – Channe...

Viacom 18 bets on consumer engagement

With on-ground initiatives, Nickelodeon, Vh1 and Comedy Central take the experience beyond TV & directly engage with the audiences

Viacom18 expands Nickelodeon franchise

The seventh channel from Viacom18 in India, Nick Jr, aims to become the destination for pre-school kids and their moms

Viacom18 ventures into customised brand solutions

The new division ‘Integrated Network Solutions’ will help create large format intellectual properties for clients across genres and media platforms

Disgruntled advertisers & media agencies speak up

Leaders from media agencies & advertiser community share concerns over the shift to monthly ratings by select channels and take a firm stand. Here is...

Concept-driven profit monetisation is here to stay: Rudrarup Datta

Rudrarup Datta, VP, Marketing, Viacom18 Motion Pictures talks about the studio's latest venture Manjunath and how corporate brands have supported the...

100% FDI for distribution & STB manufacturing are sustainable solutions: Sudhanshu Vats

Sudhanshu Vats, Group CEO, Viacom18 talks about digitization, taxation & licenses and other key issues the Modi government should address with the Uni...

All-new ETV Gujarati to woo viewers with emotional and community connect

The revamping and repositioning includes six new shows that will help create a market for a purely Gujarati entertainment channel, says Anuj Poddar, E...

<img src=http://www.exchange4media.com/CS11j13.jpg border=0>Supreme Court issues stay order on Comedy Central judgement, channel to resume broadcast by evening

The Supreme Court has just given a stay order regarding the Delhi High Court order which directed Comedy Central, a channel Viacom18 network, to go of...

Flashback 2014: The voracious appetite for regional content remains unsated: Ravish Kumar

Regional programing is envisioned to be the next wave of growth in Indian television - the significant progress of which has reinforced the growth wav...

The world of ‘realisable possibilities’ has just exploded: Sudhanshu Vats

The world of ‘realisable possibilities’ has just exploded. The Future has become shorter and our canvas has gotten bigger, said Sudhanshu Vats, Chairm...

Sudhanshu Vats, Group CEO, Viacom18, appointed Chairman of IBF Credit and Collections Committee

The Indian Broadcasting Foundation today, announced the appointment of Sudhanshu Vats, Group CEO, Viacom18, as the Chairman of the IBF Credit and Coll...