Unilever reviews global media business

Agencies in India are Mindshare and Omnicom Media Group. The review is in line with Unilever’s policy to revisit media agency arrangements perio...

Pradeep Guha re-elected AFAA Chairman

The Asian Federation of Advertising Associations has elected Pradeep Guha as the Chairman of its newly mandated Executive Committee for a period of fo...

“We sometimes consider RoI as Return on Ideas”

It’s our responsibility as marketers to have proper usage of consumers’ money by initiating engaging marketing activities for them, says U...

Sam Balsara rubbishes Madison sale rumours

“We have not appointed any M&A consultant in India or in any part of the world to ‘sell’ Madison,” says the Chairman & MD of Madison World

Bharat Bambawale quits Bharti Airtel

Bambawale has put in his papers as Bharti Airtel’s Global Brand Director after a stint of 1 year & 8 months. Highly placed sources confirmed the news...

Unilever offers scholarship to young creatives from India at Cannes

The scholarships will be awarded on the basis of submissions in answer to the brief: Creating a positive social impact utilising the power of a Unilev...

Prateek Srivastava bids adieu to Ogilvy & Mather

Srivastava was the President – North & South at Ogilvy & Mather India. He had joined the agency in 2000

Amin Lakhani to head Mindshare Fulcrum

In his new role, Lakhani will head Fulcrum, a unit of Mindshare that manages the media planning and buying for the Unilever business in South Asia

Why be the 30-second spot when you can be the whole show?

Robert Kyncl of YouTube shares case studies of Unilever, TopShop & Chevrolet to elucidate how brands can use YouTube to reach out to a greater consume...

"PR agencies need to think of the 'big story' - this will be a game-changer"

Fred Cook, CEO, GolinHarris & Joseph George, CEO, Lowe Lintas & Partners talk about the JV between the two firms, challenges it brings & their aim to...

Video: The next 1 bn ppl joining social are going to come from mobile: Cheuk Chiang

In an exclusive video interview, the APAC CEO of Omnicom Media Group passionately talks about how mobile will change the face of communications as we...

Unilever CEO Paul Polman is keynote speaker at ISA's global CEO conference

Polman will share his thoughts on how business leaders can navigate in these tough economic situations. The conference will be held in Mumbai on Oct 3...

Unilever’s Paul Polman to explore ways to navigate a VUCA world @ISA's Global CEO Conference

Tata Sons' R Gopalakrishnan, Mondelez I'ntl's Manu Anand, Tata Motors' Ravi Kant & Vodafone India's Marten Pieters are some of the other distinguished...

Phil Teeman roped in as CEO, Aegis Media China; KF Lee named Chairwoman

Teeman joins the company from WPP's Blue Hive unit in London, where he was part of the global management team running the media and account planning f...

Video: "With infrastructure moving from 3G to 4G, it is a great time to be in the Indian market"

Omnicom Media APAC CEO Cheuk Chiang, in an exclusive video interview, talks about the burgeoning Indian mobile market & using tech to better connect w...

Mindshare to acquire media agency Masscom

WPP's Mindshare will acquire the Philippines-based local media agency Masscom to manage the Unilever account. Mindshare now manages the Unilever accou...

Lowe & Partners' is the only shortlisted entry from India at Mobile Lions

Lowe & Partners' 'Kan Khajura Station' for Unilever India was the only Indian entry to be shortlisted among 116 shortlisted entries for the Mobile Lio...

WPP's XM Asia to acquire majority stake in Vietnam-based Sofresh

Sofresh marks WPP's third acquisition in Vietnam in seven months & will help strengthen the Group's capabilities in digital media. In Vietnam, WPP com...

Reverse mentoring: What does an intern teach a CEO?

If there is anything ad land is ubiquitously voicing today, it's the indispensable & gratifying spirit of youth in the advertising field. From Piyush...

Mindshare ropes in Helen Tan-Bhasin to lead Unilever account

Tan-Bhasin will be the Account Lead for Team Unilever for APAC, Africa & Turkey. She brings to the table 15 years of media experience leading FMCG acc...

MediaCom's turning point from a 'Sleeping' to 'Waking' Tiger

Mark Heap, CEO, MediaCom APAC talks about bringing in a collaborative & rigourous spirit into the region, underscoring the need for MediaCom India to...

Marico's Saugata Gupta elected Chairman of ISA

The Managing Director & CEO of Marico takes over from Hemant Bakshi, who is relocating to Unilever Indonesia as CEO. The newly-elected Executive Counc...

SMG appoints Natasha Kapoor as VP, SMG Mumbai & Gautam Surath as VP, Strategic Planning

Kapoor’s previous stint was at Samsung India, where she handled investment, brand activation & strategy for its media procurement & process audit divi...

Advertisers make the most of selfie interests

Not just the smartphone makers, brands across the board are using the pop trend to launch innovative campaigns