Former Times OOH President Arghya Chakraborty joins Star TV

He is expected to take over responsibilities as Sales Head of the entertainment division at Star TV

Arghya Chakravarty joins Times OOH as CEO

Chakravarty will report to Sunder Hemrajani, MD, Times OOH. His last assignment was with PepsiCo, where he was Executive Director - Sales & Beverages...

Times OOH wins ad rights inside 16 DMRC stations on Central Secretariat-Badarpur line

Times OOH has won the bid for exclusive ad rights inside 16 stations on the Delhi Metro Rail Corporation (DMRC) Central Secretariat-Badarpur line. The...

Out of home is not a medium – it's different: Steve Ridley

Kinetic Media Global CEO Steve Ridley’s global outlook for OOH Media 2011 is an interesting one. He also feels that “India runs the world;...

Auto, BFSI sectors boost OOH advtg growth momentum in 2013

According to experts, 2013 has seen a significant increase in sale of OOH inventories, specialised divisions mushrooming & positive market conditions

Bring in young blood to revolutionise OOH industry

The notion that outdoor is 'a spot selling business' has discouraged talent from entering the industry. We speak to experts to understand the scope of...

Arghya Chakravarty joins Times OOH as CEO

Chakravarty will report to Sunder Hemrajani, MD, Times OOH. His last assignment was with PepsiCo, where he was Executive Director - Sales & Beverages...

Times OOH wins Mumbai Metro account for 15 years

The work for Mumbai Metro includes train interiors, corridors, as well as train wraps

Lok Sabha polls, TV ad cap issue to keep OOH industry buoyant in 2014

The OOH industry saw steady growth in 2013 amid economic slowdown. OOH is looking forward to the LS polls, TV ad cap & possible integration with the m...

Can ambient media rain on transit media's parade?

As the OOH industry enters a crucial 2014, many expect transit media to continue its explosive growth trajectory as it did in the last couple of years...

Mumbai Metro likely to see first 'Branded' station by month-end

Around 40 brands have shown interest in naming rights in the auction with bid amount ranging between Rs 1.5 crore to Rs 6 crore per year

OOH sector welcomes the Budget as positive and balanced

Despite the possibility that the sector may be liable to be charged service tax, OOH players are satisfied with tax reforms & investments for infrastr...

Arghya Chakravarty takes over from Sunder Hemrajani at Times Innovative Media

Chakravarty had joined Times OOH as CEO in September 2013. He had moved from PepsiCo, where he was working as Executive Director, Sales (Beverages)

HUL uses Mumbai Metro for Brown & Polson re-launch

HUL re-launched the Brown & Polson custard powder brand with a digital OOH campaign focusing on the Mumbai Metro

When Mumbai Metro turned into a jungle...

To amplify the visibility around the blockbuster, Jumanji: Welcome to the Jungle, the D.N. Nagar metro station was strategically converted into the wo...

Times OOH creates visibility for Lotus Green

Times OOH recently executed a campaign for Lotus Green – 'Live the Difference' at the Delhi-Noida-Delhi (DND) Flyway

Lok Sabha polls, TV ad cap issue to keep OOH industry buoyant in 2014

The OOH industry saw steady growth in 2013 amid economic slowdown. OOH is looking forward to the LS polls, TV ad cap & possible integration with the m...