OOH sector expects sluggish festive season

Industry executives suspect that the impact of the GST rollout will continue to impact business, leading to sluggish ad spends for the OOH space

How badly was the OOH sector hit during #MumbaiRains on Tuesday?

OOH players grappled with inventory damage and logistic troubles as the city faced the worst spell of rains in years

Bar soap ads shun falling rose petals for grit and grime

Two brands, Vivel and Hamam have both cashed in on the women empowerment sentiment to create a refreshing brand communication

The Social Street AMPs It Up

Partners with Amsterdam-based brand and music consultancy authority to help brands bring to life a sonic identity for themselves that is clutter-break...

Goafest Day 3: Nominee Speak

As Day 3 of Goafest 2017 builds up excitement, exchange4media spoke to some of the nominees

Bond of Pan Masalas falls flat with Pierce Brosnan creative

Following a furore on social media, the brand came out with a statement saying that there is lack of awareness about the product Pan Bahar which has n...

The Social Street braces for aggressive growth, beefs up leadership team

The agency has roped in Shonali Sharmaa as Managing Partner for the Experiential business vertical and Shilov Mani as Senior Vice President, Planning

Tanishq's Mia raises a toast to women fighting prejudices inherent in workplaces

The campaign has garnered more than 2 lakh views on YouTube and shared more than 3,000 times on Facebook in the last three days

Banjara's campaign takes a strong stand against fairness products; breaks category clichés

Banjara’s, a herbal product brand based in South India, has recently launched a campaign titled ‘Be Fair to your loved ones, stop asking them to be FA...

IPL outdoor ad spends estimated to have dipped by 50%

Season 9 of the IPL has seen a muted response from brands, said the heads of outdoor agencies and media owners that we spoke with

The Social Street ropes in Heena Mistry as Head of Events and Experiential Business

The Social Street has roped in Heena Mistry to head the Events and Experiential business; she will operate out of their Mumbai office

The Social Street curates the 6th Annual United Nations Young Changemakers Conclave

This year, the theme of the conference was "Make in India: Sustainable Development," urging the youth to take initiative and inspire them to make a re...

The Social Street appoints Deepak Singh as Chief Creative Officer

The veteran art director will be based in Mumbai and report to The Social Street Founding Partner and Chairman, Pratap Bose.

The Social Street to handle marketing tie-ups & brand alliances in Dubai for ‘Ki and Ka’ shoot

Supported by the Dubai TV and Film Commisssion and partners Emaar Properties, the crew shot in iconic locations like The Dubai Mall, Souk Al Bahar and...

The Social Street makes “angry babies dot the country skyline’’

IDBI Federal Life Insurance has launched its outdoor campaign with The Social Street to promote its insurance solutions for children’s future

The Social Street launches Branded Content & Entertainment division; appoints Pamita Seth as head

Seth brings with her around 13 years of experience having worked in organizations like Radio Mirchi & ABSIL (The Times of India Group). Her earlier s...

The Social Street appoints Tracylocke’s Pradeep Ramakrishnan and Prashant Oka

Ramakrishnan comes on board as National Head of Strategy and Insights. Oka joins as Associate Vice President

Pratap Bose, Mandeep Malhotra & 2 others launch advertising conglomerate 'The Social Street'

Arjun Reddy, an entrepreneur who owns and runs a diversified portfolio of businesses, and Pradeep Uppalapati, who was a Senior Director and India Lead...