India’s OTT space will be ad-driven business in future: Uday Sodhi, SPN

At Mobile Awards – The Maddies, Uday Sodhi, ‎Executive Vice President and Head - Digital Business - SPN in a fireside chat with Anurag Batra, Chairman...

Mobile Ad Spend Report unveiled at Maddies 2016; reveals 78% growth in mobile adex as 4G & smartphones grow

Mobile ad spends are expected to reach Rs 1280 crore in 2016 and continue to grow in the range of 70-80 per cent into 2017 according to the 2016 Mobi...

Mindshare, HUL, Vijay Shekhar Sharma win honours at Maddies 2016

A total of 37 metals were given away along with 3 Hall of Fame Awards. In all, 15 Gold metals were awarded, as exchange4media celebrated the best work...

The Maddies 2016: Digital experts delve into effective mobile marketing strategies for digital-first consumers

At the second edition of exchange4media Mobile Awards – The Maddies, the panel discussion, titled Mobile: "How much is too much" involved notable spea...

The Maddies 2016: Digital experts delve into effective mobile marketing strategies for digital-first consumers

At the second edition of exchange4media Mobile Awards – The Maddies, the panel discussion, titled Mobile: "How much is too much" involved notable spea...

INNOVATION IN MOBILE NEED NOT BE JUST ABOUT ADVERTISING: MADDIES AWARDS PANEL

BlackBerry’s Amar Thomas, Affle’s Anuj Kumar, Jolla’s Antti Öhrling, Pokkt’s Rohit Sharma, and Ronita Mitra discuss 'Mobile Advertising: From First To...