ASCI launches ‘Snap and WhatsApp’ facility to curb misleading & offensive ads

The Advertising Standard Council of India (ASCI) is embracing technology to connect with the consumers and curb misleading advertisements. Consumers c...

Did Snapchat just lose its chance of being part of the burgeoning digital sector in India?

Snapchat CEO Evan Spiegel’s comment of India being a poor country has not gone down well with users, who are now uninstalling the app

Tanmay Bhatt controversy a boon for Snapchat in India?

While political groups filed FIRs against him, the video was a hot topic of discussion across news channels and also grabbed prime time space on Times...

foodpanda launches new marketing campaign featuring Sunny Leone

The campaign showcases how foodpanda comes to the rescue of people in the liquidity crunch situation that has cropped up post demonetization

Guest Column: What is the future of branded content in India?

Branded content in India has been growing at a rapid pace of 130 per cent to 150 per cent annually, according to an Adage report and its time to ride...

Carat, Snapchat create the first ever customised lenses for Mondelez on Valentine’s Day

In an attempt to attain optimal reach for this new product variant on Valentine’s Day, Carat has collaborated with Snapchat to create India’s first ‘N...

Facebook set to acquire WhatsApp; Co-founder Jan Koum to join Facebook Board

Facebook has announced that it has reached a definitive agreement to acquire mobile messaging company WhatsApp. The deal totals around $16 billion wit...

WhatsApp acquisition decoded

The acquisition has caused quite a few eyebrows to be raised. What justifies this massive investment is that it brings Facebook closer to its eventual...

Can brands pull off Snapchatting successfully?

While Snapchat is still trying to add more features & monetise this platform, brands have an immense opportunity to establish themselves as 'ahead of...

Snapchat fastest growing app, holds 9% market share in India

Snapchat is the fastest growing app in the world, up by 56 per cent this year, according to a GlobalWebIndex Research

Can 2016 be the year of Snapchat?

Snapchat might not be the hottest social property around but it could provide an effective way to reach out to a particular set of audience----those i...

WATConsult hires candidates through Snapchat, trends on Twitter

Starting from May 2 till May 6, interested candidates can apply to the agency by uploading a 10 second video on Snapchat about their passion and work...

Guest Column: How can Publishers strike the right balance between page views & unique content? : Sandeep Balani, Outbrain

As social media continues its charge for dominance, publishers too are paying more attention to the way they capitalize on social platforms in order t...

Can Snapchat be the next Facebook of India?

Snapchat is rapidly catching up with platforms like Facebook, Instagram and Pinterest as one of the most popular social platforms for sharing of video...

Snapchat's clone 'Snow' takes Asia by storm; may cannibalise market share

Snapchat was always compared to Facebook, Twitter and Instagram which are quite different from each other but with the rise of ‘Snow’ an app launched...

Facebook Messenger crosses billion users; WhatsApp still rules the charts in India

Facebook had always seen WhatsApp as a stiff competitor as it slowly stole users from the messenger to its platform and the competition continues to d...

Facebook races ahead of Snapchat with higher DAU's and MAU's in Q2 2016

According to an analysis revealed by Morgan Stanley, the Facebook and Snapchat rivalry seems hardly to be the rivalry it was touted to be

Facebook launches self-deleting Snapchat-like feature 'Secret Conversations'

Facebook has recently introduced a new feature 'Secret Conversations'. It combines the encryption options currently available on Facebook and WhatsApp...

Can Instagram's new 'Stories' feature take away Snapchat's marketing power?

Experts give their take on whether the new ‘Stories’ feature in Instagram which is similar to Snapchat’s own would pose a threat for the latter

Snapchat ad revenues may shoot up to almost $1 billion by 2017: eMarketer study

Snapchat's ad revenues are expected to grow to almost a billion dollars by next year according to a report published by eMarketer, thanks to a fast gr...

Google data centres coming to India in 2017; aims at better infrastructure for Indian start-ups

Google also announced G Suite. Previously called Google Apps for Work, G Suite is a set of apps like Gmail, Docs, Drive, Calendar, Hangouts, and more...

The silent battle continues; Whatsapp introduces Snapchat-like camera features

Whatsapp introduces Snapchat like camera features in what looks like a never ending dig by Facebook on Snapchat.

Guest column: Omni-channel CRM to drive all digital marketing: Sachin Karweer, Hinduja Global Solutions Interactive

Sachin Karweer, Business head – Hinduja Global Solutions Interactive, recaps the trends that shaped the digital industry in 2016