And the power battle at AAAI continues...

Even as the Advertising Agencies Association of India (AAAI) comprises only of industry leaders, the brewing war over the voting process, the appointe...

Dentsu India’s fourth agency, Dentsu MediaTech, becomes functional today

Expanding its service offering, Dentsu India has announced the launch of Dentsu MediaTech, its fourth full service, fully integrated agency in India....

Dentsu India’s fourth agency, Dentsu MediaTech, becomes functional on Sept 20

Expanding its service offering, Dentsu India has announced the launch of Dentsu MediaTech, its fourth full service, fully integrated agency in India....

Sandeep Goyal’s Mogae picks equity stake in Sanjeev Kapoor’s Turmeric Ventures

Sandeep Goyal’s Mogae Group has invested in Turmeric Ventures, the company owned by Chef Sanjeev Kapoor, which will soon be launching a 24x7 televisio...

Dentsu buys Mogae’s stake in India ops; Sandeep Goyal resigns as Chairman

Dentsu Inc has purchased the respective 26 per cent equity stakes held by Mogae Consultants in Dentsu Communications, Dentsu Marcom and Dentsu Creativ...

Dentsu buys Mogae's stake in India; Sandeep Goyal resigns

Dentsu Inc has purchased the respective 26 per cent equity stakes held by Mogae Consultants in Dentsu Communications, Dentsu Marcom and Dentsu Creativ...

Attitude, Adapt & Dispassion: Advice for small agencies

Small agencies command a place of their own in the big advertising industry. But how should they approach the business for them to create their own ni...

Who will be IMPACT Person of the Year 2011? Nominees announced

Agnello Dias, Haresh Chawla, Madhukar Kamath, Man Jit Singh, Rajiv Verma, Ronnie Screwvala, Sandeep Goyal and Vineet Jain are the eight industry leade...

IMPACT Person of the Year to be held on Dec 8 – presented by Jagran Group

Excitement is building up as the Indian media and communication industry begins casting its votes for the IMPACT Person of the Year 2011. The IMPACT P...

IPOY 2011: Nominee Speak – Madhukar Kamath & Sandeep Goyal - presented by Jagran Group

Both Madhukar Kamath and Sandeep Goyal, two of the eight nominees of IMPACT Person of the Year 2011, express their views on being nominated this year....

IPOY 2011: Honoured & humbled, say nominees

As the day to crown the IMPACT Person of the Year, 2011, presented by Jagran Group, nears, the industry is abuzz with who the winner will be.

Exclusive: Sandeep Goyal writes from Jaipur on WPP Stream India 2014

The Co-founder & Vice Chairman, Mogae Group is intrigued by the concept of an 'unconference' & the vibrant democracy of ideas competing for attention...

Mogae ties up with zeotap for programmatic advertising on mobile

The new company will see an equal participation by both Mogae and zeotap. The final financial structures are currently being worked upon

Power jury meets today to select IMPACT’s 50 Most Influential Women, 2016

Overwhelming response to initiative; more than 100 new names on nominee shortlist

Mobile targeting is better than carpet bombing

Sandeep Goyal of Mogae shares practical instances of how analysis of mobile data can enable precision targeting

Mogae Media launches name-based calling service Tango

It will give brands the opportunity to measure direct & attributable ROI and is not dependent on availability of the internet. Sandeep Bajpai, who has...

Mogae Media awards Tango creatives to Contract; Digital & Design to The Mob

An announcement on Tango’s media buying partner will be made later this month

Dentsu India's former Chairman Sandeep Goyal to invest Rs. 100 crores in Digital Start-Ups

The money will be used to fund the acquisition of digital start ups in India that have built brands, but are now struggling to raise funds for re-engi...

Women consume 25% more data than men on 4G: Mogae Media

The study was conducted in October 2016 by Mogae’s Incelligence team across 8,144 4G users across India. This insightful study threw up some interesti...

Mogae launches mobile creative agency

Mobile boutique Mobocracy already has a team of 12 professionals across design, creative, technology and mobile integration

Mogae launches new unit for mobile SEO & SEM

Mobiwise, the specialist mobile planning unit, will focus on search engine marketing and search engine optimisation

Mogae launches mobile couponing ecosystem

Mogae Media's MoCoupons business vertical has signed up over 2000 grocers and general merchants in Delhi in its very first month of operation, acc to...

Most ad and media buying agencies don't understand the mobile space: Sandeep Goyal

Sandeep Goyal, Chairman, Mogae Media talks about capturing the mobile monetisation space with their recent JV with Zeotap, Mobocracy and other offerin...

Mogae ties up with Idomoo of Israel; announces launch of customised video solutions in India

The Idomoo solutions will be part of the offering of Mobocracy, the end-to-end mobile agency launched earlier this year by Mogae