"There is massification of everything, as opposed to customisation"

For marketers today, some of the biggest challenges involve creating experiences for customers & innovation, say experts

Marketers cannot create a brand by just relying on new media, say experts

Even as the debate on usage of conventional & unconventional media intensifies, marketers need to understand that undertaking initiatives that are unc...

exchange4media unveils Grand Jury for IMA 2015

The high-profile jury will comprise of Amarjit Batra, RS Sodhi, Dave Thomas, Manoj Kumar, Mohit Khattar, Rakshit Hargave, Sam Balsara, Umang Bedi, Viv...

Dish TV’s Salil Kapoor slated to join Hooq as Managing Director, India operations

Salil Kapoor has stepped down from his role as COO Dish TV and is slated to join Hooq, which is a joint venture of SingTel, Sony Pictures Television a...

ENBA 2018: Tremendous hike in internet users from last year: Salil Kapoor, HOOQ

Comparing the growth statistics of internet users since January 2017 and January 2018, Salil Kapoor, Managing Director, HOOQ, said that there has been...

Budget'11: No respite for DTH industry

Contrary to what DTH players were hoping for, the Union Budget 2011 has given no relief from higher duties on set-top boxes. Also, there are no sops r...

Chennai likely to miss digitisation deadline

Shortage of set top boxes to derail the digitisation process in Chennai; LCOs have pleaded with MIB to postpone the deadline to December 2012

Dish TV offers 70 free channels for 5 yrs in 4 metros

A budget of around Rs 30 crore has been earmarked for the promotional campaign of this offer

Dish TV adds 220,000 subscribers; carriage fee up by 86% in Q3 FY14

Dish TV has reported standalone operating revenues of Rs 6,128 mn in Q3 FY14, recording a growth of 9.9%; while subscription revenues grew 11.9% to Rs...

Dish TV targets regional markets with new brand Zing

Zing has been specially conceptualised and customised keeping in mind new regional viewers that are moving over to the digital platform, with content...

MediaPro split likely to benefit MSOs?

With the MediaPro split there is a possibility that more content aggregators might emerge in the market. The implications are likely to affect the MSO...

NewsNext 2015: Is profitability in the news business possible?

In a heated panel discussion at exchange4media's NewsNext 2015, Arnab Goswami, Editor-in-Chief, Times Now, Salil Kapoor, COO, Dish TV, Shachindra Nath...

DishTV adds Gemporia TV to its platform

With the addition of the gems and jewellery shopping channel on its platform, DishTV has increased their shopping channel count to nine channels and i...

Dish TV's Salil Kapoor slated to join Hooq as Managing Director, India operations

Salil Kapoor has stepped down from his role as COO Dish TV and is slated to join Hooq, which is a joint venture of SingTel, Sony Pictures Television a...

‘Real India’ to unravel possibilities of emerging India

Dainik Jagran & exchange4media’s initiative ‘Real India Conclave’ will focus on the business potential of the emerging markets o...

Marketers show confidence in Bihar’s potential

Bihar is shedding its backward tag and increasingly getting the thumbs up from marketers, who feel they can no longer ignore the potential the state o...

Innovation determines success in unconventional media, say experts

According to industry experts, every medium has a different kind of traction for a different industry and marketers need to think beyond regular model...