McCann, Grey, Havas and O&M's entries shortlisted for Outdoor Lions

McCann India had 6 entries shortlisted while Grey and Ogilvy & Mathers had 3 entries each. Havas Worldwide India rounded off the Indian contingent in...

Bright Outdoors wins contract for Mumbai Monorail

OOH agency Bright Outdoors has won the advertising mandate for the Mumbai monorail (Line 1) project.

Rewind 2015: E-commerce sector gives impetus to OOH ad spends in 2015

2015 was a good year for the outdoor advertising industry fuelled by the strong spends by neo-gen brands, especially from sectors like e-commerce that...

OOH sector hoping for festive cheer

The festive season, which begins late August, has traditionally been the strongest period of the year for the sector and OOH players are hoping that i...

How badly was the OOH sector hit during #MumbaiRains on Tuesday?

OOH players grappled with inventory damage and logistic troubles as the city faced the worst spell of rains in years

Union Budget'17 to spur higher OOH spends, say outdoor agencies

Tax benefits for the middle class and small and medium companies will result in higher spending power, which could see more interest in OOH advertisin...

IOAA and AAAI will together implement a standard procedure for the OOH sector

They are hoping to bring stability to cashflows by empowering agencies, who can then put pressure on clients to pay on time, while making both agencie...

Facebook spends around Rs 25 crore on Free Basics print & OOH campaign

The internet giant has spared no expense as it seeks to increase visibility and positive publicity for its Free Basics program

Did Facebook’s Free Basics campaign pay off?

Facebook has reportedly paid big money to promote its Free Basics program. We spoke with brand experts and PR professionals to figure out whether the...

'Aam' way of campaigning helps AAP win Delhi

Unlike the BJP, AAP mainly stuck to radio, outdoor and social media to spread its message

The OOH industry needs to reinvent itself: Haresh Nayak

The MD of Posterscope Group India believes that while there is no shortage of opportunities in outdoor advtg, what is needed is more support from the...

Will we see another photo finish at the 2014 OOH Awards?

The fourth edition of exchange4media's OOH Conference & Awards will be held on March 20, and with the kind of entries pouring in, this year too is poi...

Create something that people talk about: Nabendu Bhattacharya

Nabendu Bhattacharya, MD & founder of Milestone Brandcom and part of the Advisory Board for exchange4media's OOH Awards and Conference shares his view...

Zee Khana Khazana adds OOH muscle to its new marketing campaign

After a three-day OOH teaser, the 24-hour food channel is rolling out its OOH campaign from today, which is part of a full scale marketing campaign ac...

Captive audience advertising is akin to outdoor TV: Rajan Mehta

The Co-founder & CEO of LiveMedia believes that captive audience networks, that is, digital signages at locations like malls, coffee shops, theatres,...

"Visibility, contextual targeting, impactful creatives keys to great OOH campaigns"

What makes an OOH campaign great? Is it the location? Or some unique & out-of-the-box idea? Or is the execution & how it connects with the audience? M...

Mumbai Monorail ad spots remain blank as vendors, MMRDA tussle over price

The initial advertising tender for the first phase of the Mumbai Monorail was released in September 2013, but has seen no takers, with vendors blaming...

Outdoor advertising should integrate, and not intrude: Farrokh Madon

Madon, CEO, Y&R Singapore, is among the keynote speakers at exchange4media's OOH Conference & Awards 2014. He shares his views on the future of OOH &...

The use of new technologies for OOH is still missing in India: Harkirat Singh

Taking a cue from other countries, we need to see more integration of innovative technologies with OOH campaigns, says Harkirat Singh, MD, Woodland In...

OOH sector welcomes the Budget as positive and balanced

Despite the possibility that the sector may be liable to be charged service tax, OOH players are satisfied with tax reforms & investments for infrastr...

Dentsu Aegis- Milestone Brandcom deal is good news, say OOH players

OOH players view Dentsu Aegis Network's acquisition of Milestone Brandcom in a positive light saying consolidation will lead to professionalism, stab...

Dissecting the Dentsu Aegis - Milestone Brandcom deal

With over 100 clients & in-depth local knowledge, Milestone Brandcom is set to be a valuable addition to Dentsu Aegis Network's arsenal, combined with...

Taking OOH to global standards of quality & professionalism

Nabendu Bhattacharyya, MD, Milestone Brandcom comments on leveraging Dentsu Aegis Network's international learnings & tools to make OOH industry in In...

Slow start to festive OOH advertising

Despite optimism in the market, brands approach the season cautiously in election year. Experts however, foresee robust spends on OOH coming in