Guest Column: Abusing the creative with the four-letter word ‘Data’: Sahil Siddiqui, WATConsult

The only way to make ‘data’ acceptable to your creative team is to introduce the beauty of data beyond the context of work, for e.g. a media diet jour...

Pitch Top 50 Brands for 2017 announced

The list recognised brands across 10 categories: Social Contributors, Evergreens, Impactful Debuts, Disruptors, Digital Strategist, Resurgents, Master...

Technology is an optimistic enabler: Sandeep Reddy, Akamai

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positi...

Technology is an optimistic enabler: Sandeep Reddy, Akamai

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positi...

How Amazon Prime is adding more clout to its India services

Though Amazon Prime entered India much after Netflix, it has managed to become the leading video-on-demand services platform based on monthly active u...

Nielsen launches new service to measure streaming viewership

The service will include ratings, reach, frequency and segmentation reporting

Isobar Launches ‘Augmented Humanity: Isobar Trends Report 2018’

Report explores five key trends around the intersection of technology and humanity

Guest Column: Seven big digital viewing trends in India in 2017: Vineet Kanabar, TVF

Social video still accounts for over 75 per cent of time-spent today, with comedy, entertainment and music leading the genre charts. Facebook’s planne...

EDITED: Focus on regional content and lower data rates drove OTT viewership in 2017

With rising smartphone sales in the country, falling data tariffs, 4G rollout and improvement in payment gateways, OTT market is growing at a dynamic...

Guest Column: The evolution of mobile marketing in 2018: Ashwiny Thapliyal, TUNE

As of 2017, over 2.3 billion smartphone owners and consumers were spending 69 per cent of their digital media time in front of mobile devices. Should...

Reed Hastings ‘pleased’ with India progress

Video-streaming giant Netflix crossed $100 billion in valuation, riding on strong subscriber growth in the December quarter

Netflix’s Reed Hastings ‘pleased’ with India progress

Video-streaming giant Netflix crossed $100 billion in valuation, riding on strong subscriber growth in the December quarter

Netflix's reading of Indian Users: They love a Crime Thriller

Netflix India has a constant outdoor presence in the Indian metros of Delhi, Mumbai and Bangalore

Netflix's reading of Indian Users: They love a Crime Thriller

Netflix India has a constant outdoor presence in the Indian metros of Delhi, Mumbai and Bangalore

Vodafone Red partners with Netflix

Vodafone Red customers can now watch a wide variety of award-winning original TV shows movies, documentaries and more

Netflix announces two new original series from India

Selection Day is based on Aravind Adiga’s book and Again is a supernatural female-led detective series set in New Delhi

e4mChillout: Shamsuddin Jasani's love for Mexican food, date nights with spouse, spending time with son...

Over weekends, the MD of Isobar India feels renewed by looking at the world through his son’s eyes and a little Mexican food just makes things even be...

e4mChillout: ABP News Network COO is an enthusiastic chef and host on weekends

Ride with the daughter, giving a wash to his dog, cooking pasta and catching up with childhood friends and reading at least 100 pages of a book, is Av...

e4mChillout: Isobar India’s Gopa Kumar finds weekend solace in pets, Netflix and reading

For Gopa Kumar, EVP at Isobar India, weekends are all about Netflix, playing with his pets and burying his nose in a thought-provoking non-fiction boo...

e4mChillout: Family-bonding, pets and delectable sushi make life worth living for Wizcraft's Andre Timmins over weekends

Weekends for Wizcraft International’s Director also mean binge watching Netflix, travelling to exotic places and catching up on movies

e4mrecap: The Week That Was

A quick recap of some of the most important stories that you may have missed in the week gone by