GC: 5 ways to use data to befriend millennials--Ganga Ganapathi

Millennials might be the best understood generation ever. It's up to marketers to decide whether they continue to hope for success using superficial d...

Industry experts vouch for mobile first strategy; feel digital is a consumer behavior more than a medium

At the 10th edition of Indian Magazine Congress, Maheshwer Peri, founder and chairman, Pathfinder Publishing and Harish Nair, National Director, Digit...

Guest Column: The three dimensions in Digital Media

The three things that concern the digital media world, and will play a vital role in the coming year, are the growing focus and importance on audience...