Millennials: A marketer's worst nightmare?

Robin Hafitz & Allison O'Keefe Wright of Open Mind Strategy highlight the undercurrents that fuel Millennial trends, which marketers need to focus on

The youth is as dynamic as data, say experts

Youth mktg remains the primary focus & also a challenge for brands in a multi-screen era. Innovation, interaction, content & risk-taking can be crucia...

Hewlett-Packard aggressively woos millennials with new devices

Hewlett-Packard has launched HP Slate6 VoiceTab & HP Slate7 VoiceTab, plus four new mobile devices for the new generation, especially engineered for t...

Guest Column: 3 myths to avoid when marketing to boomers+ and millennials: Stacey Hawes, President, Data Practice, Epsilon

With millennials being the most talked about target group, it is important marketers don’t lose sight of current generations that have tremendous spen...

GC: 5 ways to use data to befriend millennials--Ganga Ganapathi

Millennials might be the best understood generation ever. It's up to marketers to decide whether they continue to hope for success using superficial d...

Guest Column: Getting your digital marketing campaign right for tech savvy, individualistic millennials: Barin Mukherjee, DigitalF5

Today, millennials are the most sought-after demographic for marketers, yet few brands have mastered the art of digital marketing for this audience...

Millennials look to 'Business' to solve world's greatest problems: Study

The India Chapter of MSLGroup's study, titled 'The Future of Business Citizenship', reveals the emergence of a new 'Social Contract' as millennials in...