“Advtg generates 13% of the overall revenue of PVR”

When a person comes to watch a movie, he/she is in the best mood possible to imbibe any advertising, says Gautam Dutta, COO, PVR

Brands should avoid hard selling on social media: Nick Foley

Foley, President of South East Asia Pacific & Japan, Landor Associates, on social media don'ts, the impact of design on ROI, experience of working on...

Debashis Mitra quits Mercedes

Mitra, as per industry reports, has a few offers and one of them is from the automotive sector itself

a strong market for luxury cars despite slowdown, says BMW

"We are investing up to Rs 3.9 bn in India. By the end of 2013, we will have 7 products locally produced in our plant in Chennai, shares Philipp von S...

India a strong market for luxury cars despite slowdown, says BMW

"We are investing up to Rs 3.9 bn in India. By the end of 2013, we will have 7 products locally produced in our plant in Chennai," shares Philipp von...

Automakers struggle to strengthen sales this festive season

Car sales dropped by 1.03% in September, halting four straight months of expansion in the automotive industry and the festive season has so far failed...

Hyundai, Mahindra, Honda & Mercedes increase car prices on the back of proposed new ‘cess’

The government has proposed to impose a 2.5% cess on diesel vehicles of length not exceeding 4-meter and engine capacity not exceeding 1,500 cc, while...

Here's why Tata Motors chose VR to sell trucks in International Markets

In a market that is dominated by giants like Mercedes, Volvo and Mitsubishi, Tata Motors is using VR to deliver a compelling sales pitch

GC: Premium brands strike gold with digital magazine advertising

Several renowned brands like Audi, Mercedes-AMG, Volvo, Volkswagen, Canali, BOSS, TAG Heuer, Swatch, Calvin Klein and Titan have tasted success with t...

Debashis Mitra quits Mercedes

Mitra, as per industry reports, has a few offers and one of them is from the automotive sector itself

AliveNow, MEC create chatbot for Mercedes

AliveNow& MEC launch India’s first automobile Messenger chatbot for Mercedes’ 50 years of AMG