Twitter Launches In-Stream Video Ads in India with Amazon, Maruti and Motorola

With In-stream Video Ads, advertisers can align with premium videos from hundreds of the world’s top publishers

Isobar brings Integrated Video Chatbot technology for Maruti Suzuki Dzire

This interactive property will entertain users’ first level queries and redirect them to the main website

With Maruti, ITC, Titan and TGBL’s media pitches, Rs 1300 crore of ad monies up for grabs

The last couple of months have been a busy time for media agencies in India, with four major media pitches in the running.

Delhi-NCR redefines the advertising industry

Delhi-NCR is fast emerging as the new hub of the advertising world, with big ad spenders like Maruti, Pepsi, Coke, and Nestle based out of Delhi-NCR a...

New launches, stable times post demonetisation bring back smiles for the automobile industry

: The automobile industry is on the path to recovery with most automobile makers registering positive sales growth for February 2017

Dentsu wins digital mandate for Maruti Suzuki India

Dentsu Creative Impact in partnership with Isobar from the Dentsu Aegis Network has bagged the digital mandate for Maruti Suzuki confirm industry sour...

Dentsu wins digital mandate for Maruti Suzuki India

Dentsu Creative Impact in partnership with Isobar from the Dentsu Aegis Network has bagged the digital mandate for Maruti Suzuki confirm industry sour...

Hyundai zooms past domestic car makers with 15% growth in sales

Automobile companies released sales figures for the month of March while also recording a decent growth in the FY’16. Hyundai grew by 15% at the end o...

Maruti Suzuki Q3 Net profit up 27.1% at Rs 1019.3 crore

The Company sold a total of 374,182 vehicles in Q3, a growth of 15.5 per cent. Of this, exports were at 31,187 units, a growth of 8.6 per cent

‘‘Our focus on premium segment and premium customers has increased’’ RS Kalsi,

As one of India’s biggest passenger car-maker Maruti Suzuki turns its focus on the premium segment, RS Kalsi, Executive Director (Marketing & Sales),...

‘‘Our focus on premium segment and premium customers has increased’’ RS Kalsi,

As one of India’s biggest passenger car-maker Maruti Suzuki turns its focus on the premium segment, RS Kalsi, Executive Director (Marketing & Sales),...

Hatchbacks most preferred vehicles amongst Indian buyers; Maruti, Hyundai occupy top slot: CarDekho report

The report, which is based on CarDekho’s platform traffic as well as Society of Indian Automobile Manufacturers (SIAM) data, focused on various car ca...

Maruti Suzuki India aligns mass, commercial segment brands portfolio with Dentsu Creative Impact

Hakuhodo Percept recently won the account for Maruti new car, apart from this Dentsu will be working on all the other brands

Trendspotting: Brands leveraging competitors' unpopularity to win goodwill

Indian brands battle it out to capture consumer attention by taking digs at each other

Automakers struggle to strengthen sales this festive season

Car sales dropped by 1.03% in September, halting four straight months of expansion in the automotive industry and the festive season has so far failed...

Automobile companies seek additional drive through social media

Brands such as Mercedes-Benz, Hyundai & Maruti look to beat sluggish sales by building greater engagement via social media marketing

Fuel price hike can lead to increased ad spends

Industry leaders believe that auto manufacturers are likely to up advertising to ensure sustained demand and increased sales

Brands at Auto Expo garner print, digital interest

BMW’s Mini made the biggest noise in print coverage, while Maruti led social media during Auto Expo 2012, says a study by Impact Research &...

Reporter’s Diary: Of digital gyaan and the Anna movement...

It has been nearly two months since Shubhi Tandon assumed the role of a digital reporter at exchange4media, and she has been absorbing all the knowled...

Case Study: Analysing Maruti’s Cricket Maharathi mobile campaign

Maruti’s Cricket Maharathi campaign on mobile for Maruti Suzuki Corporate and SX4 helped create great brand salience for the auto major. The cam...

Maruti Suzuki, Affle launch user activation for mobile

Affle and Maruti have collaborated to create a new user activation campaign on mobile, using technology developed by Affle. Consumers can rate cricket...

Maruti drives to think big

Maruti Suzuki India Ltd, in their endeavour to promote worthy business ideas is back once again this year with ‘WagonR Think Big Challenge 2&rsq...