Maddies'17: GSK, Mindshare speak after winning big

GSK Healthcare won Mobile Advertiser of the Year while Mindshare won Mobile Agency of the Year.

Did not pay attention to how big or small the brand was while choosing winners: Tarun Chugh, Bajaj Allianz

In this year’s edition of Maddies by e4m, a total of 46 Metals were given away along with 3 Hall of Fame Awards. In all, 9 Gold Metals were awarded.

Mindshare swept Maddies in 2016, who will it be this year?

A total of 37 metals were given away along with 3 Hall of Fame Awards at last year’s edition of exchange4media’s mobile marketing awards. With tougher...

Mindshare, GlaxoSmithKline Consumer Healthcare win honours at Maddies 2017

In this year’s edition, a total of 46 metals were given away along with 3 Hall of Fame Awards. In all, 9 Gold metals were awarded.

MAS'17: Mobile adex to eclipse OOH + Radio by 2020

Mobile Ad Spends report estimates mobile ad spends to grow at 74 per cent in 2017 to reach Rs 2,230 crore and continue to grow in excess of 65 per cen...

Mobile Ad Spend report to be unveiled at Maddies'17

exchange4media's annual report which looks at the growth and trends in the mobile advertising industry will be revealed on October 11, 2017 on the sid...

Maddies 2017: How to overcome the challenges of mobile advertising

Maddies, exchange4media group's annual awards property which honours the best work in mobile advertising will be held on Wednesday, October 11, in Mum...

Mindshare bags three top awards in ten days

Mindshare recently bagged three significant awards in a row in just a week - Ad club Bangalore’s Big Bang Awards, DIGIES 2016 & MADDIES 2016

The purpose of marketing is not buzz creation, that's simply a means: Chandramouli Venkatesan

At Maddies Awards, Venkatesan, MD, Mondelez India Foods, who was also Jury Chair, points out the difference between buzz creation and changing consume...