Prepare for the transition of brand comm from ads to acts: KV Sridhar

Now is the right time for Indian marketers to start building non-transactional messages in the digital space & create ideas that are relevant to peopl...

IKEA's new commercial takes a dig at Instagram, ad goes viral

The video, which has already garnered 2.6 million views on YouTube, mocks at all those people who instead of enjoying a meal in front of them, will st...

IKEA's new commercial takes a dig at Instagram, crosses 5 million views on You Tube

The video has already garnered 5.1 million views on YouTube. The ad is being talked about across social media channels and people have been largely re...

Instagram hits 500,000 advertisers

According to the press release, in just six months, the number of advertisers has more than doubled. And that includes a variety of businesses from a...

We don’t look at marketing as a means to acquire new users: Mayank Bhangadia, CEO and Co-founder, Roposo

The homegrown social network has launched its first digital campaign with the tagline #TrulySwadeshi

Guest Column: How to supercharge your brands with videos

Videos are key to marketing strategies in an era where 90 per cent of online shoppers claim it influences their opinion of the brands on the respectiv...

Guest Column: Can the Facebook IPO valuation be justified?

Online businesses are a different breed altogether and their potential cannot be compared to traditional ones, says Sanjay Mehta of Social Wavelength

Digital: The next big visual medium for marketers

While advertisers still bank on TVCs, the impetus to make a decision is generated faster on digital platforms such as YouTube, Pinterest, etc.

What Vine and Instagram videos mean for brands?

Vine and Instagram videos can provide numerous business opportunities to brands. exchange4media asks digital experts which of the two offers more scop...

Guest Column: Future predictions for social media in 2014

In 2014, expect brands to get more visual & more videos coming in. The more the market is getting diverse; more the brands will have to initiate effor...

Happy Birthday Facebook, now let's talk business

As Facebook turns 10, it shows a recent surge in earnings, and is all set to don a strategic new avatar. From photos to videos to content, Facebook is...

WhatsApp acquisition decoded

The acquisition has caused quite a few eyebrows to be raised. What justifies this massive investment is that it brings Facebook closer to its eventual...

ThoughtBuzz introduces new analytics platform, Omnio G

Omnio G will also support Facebook & Instagram, along with all existing social media platforms, including LinkedIn, YouTube, blogs & forums, review si...

Guest Column: Brands on Instagram - It's all about getting started

Instagram is becoming one of the larger elements of a brand's marketing mix. This can also be considered as the result of the rise of visual content p...

Can brands pull off Snapchatting successfully?

While Snapchat is still trying to add more features & monetise this platform, brands have an immense opportunity to establish themselves as 'ahead of...

Guest Column: How to supercharge your brands with videos

Videos are key to marketing strategies in an era where 90 per cent of online shoppers claim it influences their opinion of the brands on the respectiv...

Snapchat fastest growing app, holds 9% market share in India

Snapchat is the fastest growing app in the world, up by 56 per cent this year, according to a GlobalWebIndex Research

Tumblr, Instagram, Pinterest overtake Facebook’s growth numbers

Research shows Instagram, LinkedIn, Twitter, YouTube and even Google+ grew faster than Facebook in the last six months

Twitter, Google beware: Instagram opens API for advertisers

More than three years after being acquired by Facebook, one of the most popular social photo sharing networks is taking the first steps towards indepe...

Instagram sets up shop for advertisers in India

From this month, the Instagram community in India will gradually see ads appear from launch partners including Gillette, Kit Kat, Paper Boat and TRESe...

Facebook and Instagram introduce Signal, a curation tool for journalists

The new tool has the ability to surface relevant trends, photos, videos, and posts on Facebook and Instagram for use in storytelling and reporting

Indian Instagram users doubled in past one year: Facebook

Indians on Instagram are mostly young, mobile-first users with high spending power, according to an Instagram study.

Is 2016 the year of Instagram?

Instagram might not be the first social platform that comes to mind when you think of social media marketing, but it might be the dark horse of social...

Instagram's algorithmic timelines force brands to rework their content strategy

The current trend of algorithmic timelines by the likes of Twitter and Instagram will require brands to invest more time and money in creating better...